Product Manager

Job Purpose (Role Definition) : To manage the Company’s existing and future neonatal ventilation product range, throughout all stages of the product lifecycle: inception, launch, sustaining events, end of production, and end of life. The role requires close collaboration with Sales, Marketing, R&D, RA/QA, service teams, Supply Chain, and Manufacturing to ensure that products are launched within desired timelines and sales targets are met. Main Duties and Responsibilities Develop and manage a strategic product roadmap for the neonatal ventilation product range; Gather market data to support new product ideas and development Draw insights from research and feedback to further develop the product range and product positioning. Create, develop, present, and maintain product roadmap to drive new product development. Drive lifecycle of products from ‘cradle to grave’ with detailed launch plans that include market analysis through to end-of-life plans. Work with R&D to prioritize roadmap delivery plans Work with R&D to create and release detailed user documents such as user needs documents and marketing requirements document based on market research. Help create specification documents for the development of the product line Help R&D create usability test case scenarios with the aid of clinical education for the further development of the product range Help develop pricing strategy for range extensions and new products; Deliver sales training, clinical arguments, supporting data, objection handling, customer concerns, and FAQs relating to the product portfolio Provide product support to training partners, sales team, service team, distributors, and customers on the use of products as needed Draw insights from business trends, competitor analysis, and customer feedback that can be derived into User Needs and a Product Development Matrix. Attend and participate in congresses and industry events related to our target market space. Work to develop relationships with KOLs to provide informative feedback on market activity and upcoming trends. Participate in strategic product planning meetings; Organise and attend product development meetings; Produce blog articles, White Papers, and Sales & Marketing Update documents as required; Liaise with Marketing to ensure that up-to-date product literature is available Help to plan sales promotions as needed Assist in identifying opportunities for social media and website campaigns, that will lead to an increase in product awareness and sales opportunities; Work with the Clinical team to develop an online training platform to be used internally and externally. Work with the Clinical teams to create and maintain the product claims matrix Liaise with Supply Chain, Finance, and other areas of the business as required for product development and support. Submit monthly reports on past month’s activities & goals, reporting and providing analysis on sales revenues and margins, future activities and events, etc. Help to identify potential new products for distribution by Inspiration Healthcare that coordinate with existing portfolio Management Responsibilities None #J-18808-Ljbffr