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For Companies At a Glance
- Tasks: Manage and grow social media and community forums, ensuring engaging interactions.
- Company: Join a leading global home interiors brand with over 25 years of success.
- Benefits: Enjoy hybrid working, creative freedom, and a dynamic work culture.
- Why this job: Be part of a thriving team that values innovation and customer experience.
- Qualifications: Experience in managing online communities and content creation is essential.
- Other info: Opportunity to engage with customers and trade professionals while driving meaningful discussions.
The predicted salary is between 36000 - 60000 £ per year.
Social Media & Community Executive Staffordshire, 2 days in the office 3 WFH Home Interiors brand.
Highlights:
- Over 25 years trading experience
- £1 Billion Turnover
- Record breaking year for the past 5 years
- Global, UK, Europe and USA.
My client is a leading global Home Interiors and renowned luxury consumer goods brand. They have created a centre of excellence in the marketing team and have hired some fantastic talent across Marketing/Brand, Digital, CRM, Insights & Analytics. They are a brand led by Marketing but supported by Data – keeping the customer and customer experience as the focus. Committed to innovation, customer satisfaction, and a dynamic work culture, they are looking for a talented Content Manager to join their team in Birmingham (about 10/15 minutes from the centre, hybrid). This is an exciting opportunity to be part of a thriving business with real care and appreciation for content and creative. So lots of creative freedom and risk taking.
Role Overview:
This is a key role within the digital marketing team, responsible for managing and growing the company’s Social Media and Community forums. This role ensures that the forums are engaging, supportive, and valuable spaces for discussion, customer support, and brand advocacy. The role will facilitate conversations, address customer queries, engage with the community, and collaborate with internal teams to drive meaningful interactions across digital platforms. The Social media forum executive will play a crucial part in building strong relationships with customers and trade professionals, offering valuable insights through forums that inform wider marketing and customer service strategies.
Key Responsibilities:
- Forum & Community Management: Oversee and moderate online forums and discussion platforms for customers and trade groups, ensuring positive and productive interactions. Develop and maintain community guidelines that encourage respectful and valuable discussions. Identify and engage with brand advocates, encouraging organic community growth. Organise live Q&A sessions and facilitate expert-led discussions to enhance the user experience.
- Customer Engagement & Support: Work closely with the customer service team to ensure timely and relevant responses to customer queries. Address product enquiries, trade support, and customer questions across forum discussions. Proactively engage with users to build stronger relationships and encourage forum participation.
- Content Development & Implementation: Create and post relevant, engaging content, including industry insights, customer case studies, product guides, and how-to content. Run campaigns, competitions, and interactive discussions to drive participation in forums. Coordinate with the Social media content manager to ensure messaging across all digital platforms is consistent.
- Industry & Trade Engagement: Develop and manage online groups for trade professionals (e.g., retailers, fitters, and designers), providing insights and fostering industry-specific discussions. Collaborate with the Insights team to share market intelligence and trends within the forum. Plan and organise roundtable events, webinars, and trade discussions within the forum to enhance engagement.
- Customer Insights & Reporting: Collaborate with the Insights team to track key metrics, such as engagement levels, user sentiment, and forum growth. Analyse forum discussions and recommend improvements based on insights, boosting engagement and delivering added value. Provide reports on forum performance, offering recommendations for future activities based on community feedback.
What I’m looking for:
- Proven experience in managing online communities, forums, or social media platforms.
- Experience in customer engagement and community moderation, ideally in a B2C or B2B environment.
- Solid background in content creation, with an understanding of how content drives engagement.
- Ability to handle & respond quickly to queries and moderating discussions.
- Familiarity with community management and social media tools, as well as forum analytics.
Social Media & Community Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Community Manager
✨Tip Number 1
Familiarise yourself with the brand's social media presence and community forums. Engage with their content by commenting or sharing your thoughts to demonstrate your genuine interest in their community.
✨Tip Number 2
Showcase your understanding of community management by preparing examples of how you've successfully engaged users in previous roles. Be ready to discuss specific strategies you used to foster positive interactions.
✨Tip Number 3
Research current trends in home interiors and consumer goods. Being knowledgeable about the industry will help you connect with the team and show that you're passionate about the brand's focus.
✨Tip Number 4
Network with professionals in the home interiors sector, especially those involved in social media and community management. Attend relevant events or webinars to build connections that could support your application.
We think you need these skills to ace Social Media & Community Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing online communities and social media platforms. Emphasise any previous roles where you engaged with customers or moderated discussions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for community management and content creation. Mention specific examples of how you've successfully engaged with audiences and fostered positive interactions in previous roles.
Showcase Your Creativity: Since the role allows for creative freedom, include examples of past campaigns or content you've developed that drove engagement. This could be through links to social media posts, blogs, or community initiatives you've led.
Highlight Relevant Skills: Clearly outline your familiarity with community management tools and analytics. Mention any specific software or platforms you’ve used to track engagement metrics and improve community interactions.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Community Management Experience
Be prepared to discuss your previous experience in managing online communities or social media platforms. Highlight specific examples where you successfully engaged users, moderated discussions, and fostered a positive environment.
✨Demonstrate Content Creation Skills
Since content is key for this role, come equipped with examples of content you've created that drove engagement. Discuss your understanding of how different types of content can impact community interaction and customer satisfaction.
✨Understand the Brand's Voice
Research the company's brand and its target audience. Be ready to explain how you would maintain their voice across various digital platforms and how you would adapt content to resonate with their community.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-time scenarios. Think about how you would handle customer queries, moderate heated discussions, or encourage participation in forums, and be ready to share your thought process.
