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- Tasks: Lead marketing strategies for crypto product launches across Europe.
- Company: Join Gemini, a leading global crypto platform founded by the Winklevoss twins in 2014.
- Benefits: Enjoy competitive pay, remote work options, generous holidays, and professional development opportunities.
- Why this job: Be part of a mission-driven team shaping the future of finance and creativity in Europe.
- Qualifications: 8+ years in marketing with a strong grasp of the European crypto landscape.
- Other info: Gemini values diversity and is committed to equal employment opportunities.
The predicted salary is between 43200 - 72000 £ per year.
About the Company
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
The Department: Marketing
The Role: Marketing Lead, Europe
Gemini is looking for a motivated crypto marketer with a deep understanding of the European crypto industry to join as our Europe Marketing Lead. They will be responsible for creating go to market plans for key product launches, developing messaging and creative to support growth initiatives, and support localized brand efforts.
The ideal candidate is collaborative and has experience partnering with cross-functional teams to launch campaigns, has a strong understanding of customer behavior, and has the ability to leverage data to develop comprehensive marketing strategies.
This position will play a crucial role in the success of our European expansion. Success in this role requires a strong bias for action.
Responsibilities:
- Product Marketing : Develop the European marketing strategy for key product launches including positioning, messaging, go to market plans, and campaign launch. This person will be able to translate the brand and support localization efforts across several key markets in Europe including events, partnerships, etc.
- Cross-Functional Collaboration : Work closely with the European leadership team and global cross-functional partners to develop marketing plans that align with leadership objectives and key KPIs including user growth.
- Creative Campaign Development and Measurement : Work with our growth team on creative to drive exponential growth across our web and mobile user acquisition funnels, and track and measure performance.
- Customer Obsessed : Work with cross-functional partners including social media, customer support, and product teams to develop a deep understanding of the customer experience in Europe and use those insights to drive change that helps us grow faster. Drive customer engagement through improved messaging and user experiences.
Qualifications:
- 8+ years of experience in a variety of marketing roles across growth, product marketing, and brand.
- Deep understanding of the crypto industry in Europe including current trends, price movements, etc.
- Experience developing creative with a strong eye for copy, design, and brand storytelling.
- Ability to establish strategic priorities, create project plans, and stay organized.
- Strong understanding of customer behavior and segmentation.
It Pays to Work Here
We take a holistic approach to compensation at Gemini, which includes:
- Competitive Compensation
- Long-term incentive in the form of a new hire equity grant
- Up to 28 paid holidays (in addition to public/bank holidays)
- Retirement Plan Matching
- Generous Parental leave
- Comprehensive health plans
- Training and professional development
In London, we have a remote work policy.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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Marketing Lead, Europe employer: Gemini Trust Company
Contact Detail:
Gemini Trust Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Europe
✨Tip Number 1
Familiarise yourself with the latest trends in the European crypto market. Understanding current movements and consumer behaviour will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the crypto space, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial during your application process.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led or contributed to, particularly those that involved cross-functional collaboration. Highlighting your ability to work with diverse teams will resonate well with Gemini's emphasis on collaboration.
✨Tip Number 4
Showcase your creative side by bringing examples of your previous work, such as marketing materials or campaigns that reflect your understanding of brand storytelling. This will help you stand out as a candidate who can contribute to Gemini's mission effectively.
We think you need these skills to ace Marketing Lead, Europe
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Marketing Lead position at Gemini. Tailor your application to highlight relevant experience in product marketing, cross-functional collaboration, and customer engagement.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of marketing experience, particularly in the crypto industry. Emphasise your achievements in growth, product marketing, and brand storytelling. Use metrics to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for the crypto industry and your understanding of European market trends. Highlight specific examples of how you've successfully developed marketing strategies and campaigns that align with leadership objectives.
Showcase Your Creativity: Since the role involves creative campaign development, consider including a portfolio or examples of past marketing campaigns you've worked on. This could include links to successful projects or descriptions of your contributions to creative processes.
How to prepare for a job interview at Gemini Trust Company
✨Show Your Knowledge of the Crypto Industry
Make sure to brush up on the latest trends and developments in the European crypto market. Demonstrating your understanding of current price movements and industry challenges will show that you're not just passionate about marketing, but also well-versed in the product landscape.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, be ready to discuss your experience in collaborating with different departments. Share specific examples of how you've successfully partnered with others to launch campaigns or achieve marketing goals.
✨Highlight Your Creative Campaign Experience
Gemini is looking for someone who can develop compelling marketing strategies. Prepare to showcase your previous work in creative campaign development, including any metrics that demonstrate the success of your initiatives. This will help illustrate your ability to drive growth.
✨Emphasise Customer-Centric Strategies
As the role requires a deep understanding of customer behaviour, be prepared to discuss how you've used customer insights to inform your marketing strategies. Share examples of how you've improved user experiences or engagement through targeted messaging.
