Digital Marketing Manager- Paid Social

Location: London – Hybrid – Three Days In Office

Employment Type: Full-Time/Permanent

Hours: Monday-Friday

Think the AA is just about roadside assistance? Think again! As one of the UK's most trusted brands, we provide a wide range of services to millions of customers. Our mission is to keep Britain moving, and we’re looking for dedicated individuals to join our team.

This is the job: At AA-X, we are revolutionising the car ownership and usage experience by creating connected car ventures that leverage data and AI. As part of our team, you will manage media agency relationships, launch and optimise campaigns, and collaborate with data and creative teams to drive performance. This role is pivotal in ensuring our innovative solutions reach and benefit drivers, enhancing their motoring lives with control, confidence, and joy.

What will I be doing?

• Manage the relationship with our media agency to launch and oversee campaigns across various channels (e.g., paid social, search, and affiliate) aimed at achieving acquisition objectives.
• Monitor, analyse, and report on campaign performance, providing actionable recommendations to stakeholders for optimising CVR, ROAS, and CAC.
• Collaborate with the data team to ideate, execute, and report on experiments (including A/B and multivariate tests) designed to enhance performance and test creative hypotheses.
• Brief and partner with internal creatives and external creative agencies on new experiments and campaigns, based on the marketing calendar and previous experiment results.
• Stay informed on industry trends and implement best practices to ensure campaigns are innovative and effective, suggesting improvements to the AA-X team.
• Maintain strong relationships with publisher platforms to drive learning and best practices back into the business, supporting the marketing team in deepening their knowledge of performance media.

What do I need?

• Proven expertise in acquisition marketing within a start-up/fast-growth environment.
• Skilled in running marketing campaigns.
• Proficient in optimising acquisition activity towards CAC, ROAS, and CVR goals.
• Experienced in conducting acquisition experiments, including A/B tests.
• Adept at using a data-driven approach and collaborating with data teams (i.e., data scientists, analysts) to identify patterns and insights.
• Fluent in optimisation techniques and media buying methodologies.
• Understanding of attribution modelling for reporting purposes.
• Familiarity with compliance and legal teams is also desirable.

Additional information: We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

• 25 days annual leave plus bank holidays + holiday buying scheme
• Worksave pension scheme with up to 7% employer contribution
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends
• Discounts on AA products including car and home insurance
• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
• Company funded life assurance
• Diverse learning and development opportunities to support you to progress in your career
• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.