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For Companies At a Glance
- Tasks: Be the Brand Champion, executing marketing strategies and driving brand success in the UK.
- Company: Join Movado Group, a leading global watch company with a rich history and diverse brands.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and hands-on experience.
- Why this job: Make an impact on brand positioning while collaborating with creative teams in a vibrant culture.
- Qualifications: Ideal candidates are graduates with marketing experience, strong communication skills, and a can-do attitude.
- Other info: Work with renowned brands like HUGO BOSS and Calvin Klein, and thrive in a supportive team.
The predicted salary is between 28800 - 43200 £ per year.
In this role, you will be the Brand Champion for respective Brand in the UK business, adapting global strategies and developing local initiatives to deliver brand objectives through product, marketing and communication plans. In addition, you will be responsible for executing national marketing activities across defined brands with the aim to drive business success and ensuring brand compliance and in line with the global marketing strategy. You support the Brand Manager in building and strengthening our brands’ positions in the UK and increasing MS.
Reporting To
This position reports to the Brand Manager / Senior Brand Manager of the respective brand.
Main Responsibilities
- Lead for brand communication within the UK business for their portfolio of brands (incl. Mktg assets, store openings, etc.)
- Translate global brand strategies and campaigns into local plans, identifying and executing against specific UK needs and opportunities as appropriate, to ensure brand goals are achieved.
- Collaborate with the global brand teams to ensure that local marketing and product needs are recognised and met.
- Recommend local product range, channel mix and retailers’ marketing support with data analysis.
- Work with the sales and visual merchandising teams to continuously improve retail execution.
- Manage, track and report the marketing plan and budget for their portfolio of brands.
- Lead product training sessions/presentations internally and to key customers.
- Work with external agencies to develop and execute marketing and PR plans including briefing.
In Addition
- Support the Brand Managers in all marketing, product and communication related enquiries.
- Support in the development of key marketing activities and projects, including new product launches, assets production, consumer and retailer brochures, media, GWP, etc.
- Establish and maintain strong and supportive relationships with cross-functional groups, such as our Sales and Visual Merchandising teams and our Brand and Finance functions.
- Oversee the ordering of marketing collateral, their distribution, invoicing and inventory (i.e. displays, giveaways, paper bags, etc.).
- Analyze marketing campaign results, prepare reports and explore ways to improve or maintain successes.
- Propose new efficient tools that help the team better track, improve and monitor the marketing activities.
- Work as part of the wider Movado Wholesale Marketing team, on ad hoc administrative tasks (reports, purchase orders, forwarder invoices, etc.).
- Sample co-ordination.
- Own Campaign Asset – downloading, creating local guidelines, sending to printers, POS proof approval.
- Collate/maintain training information for retail.
- Support Ecom business with online copywriting.
Skills Required
- Graduate, with a degree gained ideally in Marketing or Communication.
- Proven experience in a similar position within an international environment in a FMCG, fashion or related industry.
- Proficiency in MS Office and Adobe Suite.
- Expertise in digital and social media.
- An enthusiastic and team player.
- Excellent communication skills, both written and verbal/copywriting.
- Ability to build relationships with ease.
- Highly motivated with a can-do attitude.
- Work well with change, being able to quickly adapt and work with pace.
- Strong organizational skills, with the ability to multi-task and manage a varied workload.
- Pragmatic and solution oriented.
Assistant Marketing Manager employer: Movado Group, Inc
Contact Detail:
Movado Group, Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Familiarise yourself with the Movado Group's brand portfolio. Understanding the unique selling points and target audiences of each brand will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Movado Group on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Assistant Marketing Manager role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media, as these are crucial for the role. Being able to discuss recent campaigns or innovations will demonstrate your passion and knowledge during the interview.
✨Tip Number 4
Prepare examples of how you've successfully collaborated with cross-functional teams in previous roles. This will showcase your ability to build relationships and work effectively within a team, which is essential for this position.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in FMCG or fashion. Emphasise any roles where you've adapted global strategies to local markets, as this is a key responsibility of the Assistant Marketing Manager.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the brand and the role. Discuss how your skills in digital and social media can contribute to the company's marketing objectives, and provide examples of past successes in similar positions.
Showcase Communication Skills: Since excellent communication skills are essential for this role, ensure that your application is well-written and free of errors. Use clear and concise language to demonstrate your ability to convey ideas effectively.
Highlight Team Collaboration: Mention any experiences where you've successfully collaborated with cross-functional teams. This could include working with sales, visual merchandising, or external agencies, as teamwork is crucial for the Assistant Marketing Manager position.
How to prepare for a job interview at Movado Group, Inc
✨Know the Brand Inside Out
Before your interview, make sure you research Movado Group and its brands thoroughly. Understand their market positioning, recent campaigns, and how they adapt global strategies to local needs. This will show your genuine interest and help you discuss how you can contribute as a Brand Champion.
✨Showcase Your Marketing Skills
Prepare to discuss specific marketing strategies you've implemented in previous roles. Be ready to share examples of how you've adapted global strategies to local markets, as this is a key responsibility for the Assistant Marketing Manager position.
✨Demonstrate Team Collaboration
Highlight your experience working with cross-functional teams, such as sales and visual merchandising. Provide examples of how you've built strong relationships and collaborated effectively to achieve brand goals, as this is crucial for success in this role.
✨Be Ready for Data Analysis Questions
Since the role involves analysing marketing campaign results and making data-driven recommendations, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform marketing decisions and improve campaign performance.
