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- Tasks: Manage HubSpot, optimise marketing processes, and qualify leads for sales.
- Company: ZutaCore is a leader in innovative liquid cooling solutions for AI factories.
- Benefits: Enjoy remote work flexibility, growth opportunities, and a chance to make an impact.
- Why this job: Join a forward-thinking team and drive success in marketing and sales.
- Qualifications: Experience with HubSpot and understanding of ABM strategies are essential.
- Other info: This is a permanent contractor role with a focus on innovation.
The predicted salary is between 36000 - 60000 £ per year.
ZutaCore, a leader in liquid cooling solutions for waterless AI factories, seeks a highly skilled and detail-oriented Marketing Operations Specialist to join our team as a permanent contractor. Reporting directly to the Vice President of Marketing, this role will be pivotal in managing and optimizing our marketing processes, focusing on lead qualification through ABM (Account-Based Marketing) strategies and channel-based lead distribution. The ideal candidate will possess extensive experience with HubSpot and a proven ability to drive marketing efficiency and sales pipeline success.
Key Responsibilities
- Manage and optimize ZutaCore’s HubSpot platform, ensuring seamless integration with marketing and sales processes.
- Create, implement, and maintain automated workflows to nurture leads and support personalized communications.
- Accurately pre-qualify leads based on ABM strategies and channel-based lead distribution criteria, converting them into Sales Qualified Leads (SQLs) for the sales team.
- Develop and maintain marketing reports, dashboards, and insights to measure the effectiveness of campaigns.
- Collaborate with the sales team to ensure a smooth handoff and consistent communication throughout the sales funnel.
- Regularly audit and clean the HubSpot database to maintain data accuracy and compliance.
- Oversee email marketing campaigns, ensuring optimal deliverability and engagement.
- Contribute to the development of scalable processes to improve operational efficiency in marketing activities.
Qualifications and Skills
- Extensive experience with HubSpot (certifications preferred).
- Strong understanding of ABM, channel-based lead distribution, and lead qualification processes.
- Ability to analyze data and translate insights into actionable recommendations.
- Familiarity with marketing automation best practices and tools.
- Experience with creating efficient workflows and processes within HubSpot.
- Excellent organizational, analytical, and problem-solving skills.
- Strong communication and collaboration abilities to work cross-functionally with marketing and sales teams.
- Knowledge of GDPR and data privacy regulations is a plus.
Why Join ZutaCore?
At ZutaCore, you’ll be part of a forward-thinking team driving innovation with our groundbreaking liquid cooling technology for waterless AI factories. This remote position offers flexibility, growth opportunities, and an exciting chance to make a direct impact on our marketing and sales success. If you are a results-driven marketing operations professional with a passion for optimizing processes and driving lead qualification success through ABM and channel strategies, we’d love to hear from you.
How to Apply:
To apply for this role, please send your resume and a cover letter detailing your HubSpot expertise and relevant experience. We look forward to welcoming you to our team!
Marketing Operations/Lead Qualification (Permanent Contractor) employer: ZutaCore, Inc.
Contact Detail:
ZutaCore, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations/Lead Qualification (Permanent Contractor)
✨Tip Number 1
Familiarise yourself with HubSpot's features and functionalities. Since the role requires extensive experience with HubSpot, consider taking a few online courses or tutorials to brush up on your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Understand the principles of Account-Based Marketing (ABM) thoroughly. Research successful ABM strategies and be prepared to discuss how you can implement them at ZutaCore, showcasing your ability to drive lead qualification effectively.
✨Tip Number 3
Network with professionals in the marketing operations field, especially those who have experience with lead qualification and ABM. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out during the hiring process.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in previous roles. Be ready to share specific examples of how you've optimised processes or improved lead qualification outcomes, as this will resonate well with the hiring team.
We think you need these skills to ace Marketing Operations/Lead Qualification (Permanent Contractor)
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Marketing Operations Specialist role. Highlight your experience with HubSpot and any relevant ABM strategies you've implemented in previous roles.
Showcase Relevant Experience: In your CV, emphasise your extensive experience with HubSpot and any certifications you hold. Include specific examples of how you've optimised marketing processes or improved lead qualification in past positions.
Highlight Analytical Skills: Since the role requires data analysis, mention any tools or methods you've used to analyse marketing data. Provide examples of how your insights have led to actionable recommendations in previous roles.
Demonstrate Communication Skills: As collaboration with sales teams is crucial, include examples of successful cross-functional projects you've worked on. This will showcase your strong communication and teamwork abilities.
How to prepare for a job interview at ZutaCore, Inc.
✨Showcase Your HubSpot Expertise
Since the role requires extensive experience with HubSpot, be prepared to discuss specific projects where you've successfully managed or optimised the platform. Highlight any certifications you have and how they’ve helped you in previous roles.
✨Demonstrate Your Understanding of ABM
Familiarise yourself with Account-Based Marketing strategies and be ready to explain how you've implemented them in past positions. Discuss your approach to lead qualification and how it aligns with channel-based lead distribution.
✨Prepare Data-Driven Insights
The ability to analyse data is crucial for this position. Bring examples of how you've used data to drive marketing decisions or improve campaign effectiveness. Be ready to discuss metrics and outcomes from your previous work.
✨Emphasise Collaboration Skills
This role involves working closely with sales teams, so highlight your communication and collaboration skills. Share examples of how you've facilitated smooth handoffs between marketing and sales, ensuring consistent messaging throughout the sales funnel.
