Marketing Data Analyst

Heathrow is a city within a city. And there’s no place like it when it comes to the scale of our ambitions. You’ll be part of a Customer team that drives our profitability across everything from retail, property and airport transport, through to passenger services, forecasting and contracts with airlines. Customer insight is at the heart of what we do, supported by a strong commercial strategy. We have a pioneering agenda for digital, e-commerce and innovation, as we look to transform the way our passengers spend at our airport.

Data is rapidly expanding and contributing to enhancements in the passenger experience for many passengers each month. As a Marketing Data Analyst, you will be responsible for identifying and sourcing key data sets and providing insights across various marketing channels, including customer marketing, CRM, loyalty programs, social media, performance marketing, and paid media. You will work closely with internal teams and agency partners to deliver comprehensive campaign reporting and insights.

Your role will involve:

• Managing and optimising marketing data feeds from various internal and external sources to ensure data accuracy, consistency, and completeness.
• Identifying and sourcing relevant data from CRM systems, loyalty programs, social media platforms, performance marketing tools, and paid media channels.
• Developing and maintaining regular and ad-hoc reports to track key marketing metrics across multiple channels (CRM, loyalty, social media, marketing campaigns, performance marketing, paid media).
• Analysing marketing performance data to identify trends, insights, and areas for improvement.
• Collaborating with internal colleagues and external partners to identify opportunities to improve data processes and enhance the efficiency of data-driven decision-making.
• Staying updated on the latest industry trends, tools, and technologies related to marketing data analysis and performance optimisation.

These Skills Are Essential:

• Professional experience in Marketing Analytics, Business, Data Science or related field.
• Strong experience in a data analytics role with one or more specialisms across CRM, loyalty programs, social media analytics tools, paid media platforms and performance marketing data.
• Proactive attitude with the enthusiasm and ability to work with large datasets to drive significant benefits through actionable insights.
• Excellent communication skills with the ability to influence business stakeholders through well-reasoned insight to both technical and non-technical audiences.
• Experience with reporting platforms (e.g., Tableau, Power BI) and data visualisation best practices.
• Experience of at least one of the common data science coding languages – Python, R, or their derivatives.

Heathrow is an amazing backdrop to a career filled with unique opportunities. Every day, you’ll discover a world full of fresh possibilities and end the day buzzing with stories to tell, as you encounter people from all cultures, nationalities and experiences. A world full of pride for what we do and no end of exciting career prospects to explore.

We offer competitive salaries and excellent benefits that will support you now and in the future. As well as performance-based annual bonuses and our longer-term Share in Success Bonus plans, we also offer generous annual leave allowances and market-leading pensions. With family friendly policies, access to private health insurance and a wide range of wellbeing tools, we’ll support you to be at your best inside and outside work.

Our Hybrid working approach offers the opportunity for colleagues in some roles to work from home for an average of two days a week, providing the flexibility to work in an agile way whilst ensuring we deliver for the operational needs of Heathrow. Working arrangements vary from team to team and will be confirmed during the recruitment process. You’ll need to be based in the UK and within a commutable distance to Heathrow.

As an equal opportunities employer, we encourage applications from all. We believe that diverse talent makes us stronger – not least because we welcome passengers from all corners of the globe, every single day. Heathrow is an accessible place to work. With five diversity networks, we champion inclusivity and celebrate individuality.