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- Tasks: Lead global marketing strategy and manage a creative team in luxury fashion.
- Company: Join a prestigious global luxury brand known for its innovative approach.
- Benefits: Enjoy competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Be at the forefront of luxury marketing, shaping impactful campaigns across international markets.
- Qualifications: 10+ years in marketing, preferably in luxury retail; strong leadership and campaign execution skills required.
- Other info: This role offers a chance to grow into a Marketing Director position.
The predicted salary is between 72000 - 108000 £ per year.
A global luxury brand is seeking a strategic and creative Global Head of Marketing to lead its international marketing function across wholesale, retail, and digital channels. This is a pivotal role for a senior marketing professional with experience in luxury goods and a deep understanding of brand building across markets. Based in London, the successful candidate will lead a small team and collaborate closely with regional offices and sales leaders to shape and execute impactful, multi-channel campaigns.
Key Responsibilities:
- Strategy Development: Define and implement a global marketing strategy aligned with brand goals, with a strong focus on wholesale and retail performance.
- Team Leadership: Manage and mentor a marketing team of five, fostering creativity, accountability, and cross-functional collaboration.
- Campaign Execution: Deliver consistent, effective campaigns across international markets, spanning in-store activations, PR, digital initiatives, events, and trade shows.
- Stakeholder Engagement: Work closely with local offices and regional sales directors to localize campaigns and drive commercial impact.
- Brand Consistency: Ensure marketing activities are aligned with global brand standards and tailored to regional audiences.
- Client Experience: Support customer acquisition and retention strategies, enhancing engagement across wholesale and retail partners.
Qualifications:
- Minimum 10 years of marketing experience, with a strong track record in luxury retail or consumer goods.
- Background in both wholesale and retail marketing is essential; online marketing experience is a plus.
- Proven ability to lead teams and deliver integrated, cross-market campaigns.
- Experience managing marketing activities across international markets.
- Comfortable working in a fast-paced, hands-on environment with a strong eye for detail and brand storytelling.
- Ambitious, collaborative, and ready to grow into a Marketing Director position within the business.
Head of Marketing - Luxury Fashion - London employer: Scale Up Search
Contact Detail:
Scale Up Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Luxury Fashion - London
✨Tip Number 1
Network with professionals in the luxury fashion industry. Attend relevant events, trade shows, and seminars to connect with key players and gain insights into current trends and challenges in the market.
✨Tip Number 2
Showcase your understanding of brand building by creating a portfolio of successful campaigns you've led. Highlight your experience in both wholesale and retail marketing to demonstrate your versatility and strategic thinking.
✨Tip Number 3
Familiarise yourself with the specific luxury brand's values and mission. Tailor your approach to align with their brand identity, showcasing how your vision for marketing can enhance their global presence.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster creativity within a team. Be ready to share examples of how you've successfully managed cross-functional collaboration in previous roles.
We think you need these skills to ace Head of Marketing - Luxury Fashion - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury marketing, particularly in wholesale and retail. Use specific examples of campaigns you've led and the impact they had on brand performance.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for luxury fashion and your strategic vision for the role. Discuss how your background aligns with the responsibilities outlined in the job description, especially in team leadership and campaign execution.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. For instance, mention percentage increases in sales or engagement metrics from previous campaigns to demonstrate your effectiveness.
Research the Brand: Familiarise yourself with the global luxury brand's values, recent campaigns, and market positioning. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at Scale Up Search
✨Showcase Your Luxury Experience
Make sure to highlight your previous experience in luxury marketing. Discuss specific campaigns you've led and how they contributed to brand growth, as this role requires a deep understanding of the luxury market.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop and implement a global marketing strategy. Be ready to share examples of how you've aligned marketing initiatives with business goals in past roles.
✨Emphasise Team Leadership Skills
Since you'll be managing a small team, it's crucial to convey your leadership style. Share experiences where you've mentored team members and fostered collaboration to achieve successful outcomes.
✨Prepare for Stakeholder Engagement Scenarios
Think about how you would engage with local offices and sales directors. Be prepared to discuss how you would localise campaigns while maintaining brand consistency across different markets.
