Senior Brand Experience Manager, EMEA

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren\’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company\’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world\’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

What began nearly 60 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream. Ralph Lauren is the pioneer of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.

In the current exciting, competitive, and dynamic context of constant new trends, services, and technologies being introduced, we are seeking a passionate, bright, and motivated individual to join the Marketing department and more specifically the Brand Experience and Lifestyle Team to lead Brand Experiences and Hospitality for EMEA. To be an industry-leading team, we need to be outstanding at creating magic, differentiating ourselves via storytelling the uniqueness of our lifestyle with exceptional brand experiences, branding platforms, and branding tentpole special projects and events.

As the Senior Manager, Brand Experience and Hospitality, this role will report to the Head of Lifestyle and Brand Experience, EMEA out of London. This will be in a highly cross-functional capacity, overseeing and managing the production and execution of Events in EMEA, including hospitality and other physical brand initiatives to respond to brand and consumer needs. This will be in partnership with Marketing, PR, Media, Omni Channel Retail, Clienteling, Creative, Finance, Brand and Product Teams on a Global and regional level as well as external partners.

Key Responsibilities

• Conceptualise, implement, and produce brand-appropriate and market-right events, hospitality, and other physical brand initiatives and strategies to the highest of standards as part of 360 strategies and Global Brand Moments in EMEA.
• Capture Event industry best practices to drive innovation and excitement.
• Maximise event impact through best amplification strategies.
• Bring new best-in-class suppliers to the table and manage respective relationships.
• Drive cross-functional alignment and ensure that updates on progress, risk levels, roadblocks, and resource needs are elevated to key leaders in an effective and timely manner.
• Manage internal and external reporting requirements related to Events and Brand Experiences (e.g., Recaps, Board materials, etc.).
• Budget planning and conciliation.
• Represent RL in industry engagements as appropriate.
• Lead a happy and content Brand Experience, Events, and Production Team.

Experience, Skills & Knowledge

Previous Experience

• Minimum 8-10 years’ experience in a similar position.
• Depth of relevant project and events experience gained in international consumer goods organizations, preferably with exposure to premium/luxury brands/interiors/design/hospitality.
• Marketing credentials including brand positioning, merchandising, communications, and partnership development.
• UK experience (and/or European Experience): Will have a strong relevant network and have held a significant role.
• Experience of developing brand-building strategies through events; protecting and enhancing brand equity and increasing market share within a rapidly changing and highly competitive marketplace.

Requirements

• Excellent written and verbal communication, experience presenting to senior leadership.
• Well-organized with a structured approach.
• A creative thinker who is proactive in bringing new ideas to the table.
• Detail-oriented with the ability to work well under pressure in a fast-paced environment meeting tight deadlines.
• Demonstrates excellent interpersonal and influencing skills.
• Advanced project management experience and demonstrated ability to partner across multiple teams and geographies to achieve common goals and vision.
• Curiosity and thorough understanding of the fashion industry and competitor activity.
• Computer literate with excellent Excel and PowerPoint knowledge. European Travel will be required for this role.
• In addition to these skills, to be a successful marketer at Ralph Lauren, we seek an individual with a genuine passion and “feel” for luxury, strong interest in fashion, luxury goods, and digital innovation, and the ability to inspire change and drive excitement.

Qualifications

• Educated to degree level.
• Fluency in English and a European Language (optional).

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