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For Companies At a Glance
- Tasks: Lead our content marketing strategy and manage a talented team to create engaging content.
- Company: Join Hightouch, a $1.2B valued company revolutionising data-driven marketing for businesses.
- Benefits: Enjoy flexible work options, a supportive culture, and the chance to make a real impact.
- Why this job: Be part of a dynamic team that values creativity, growth, and meaningful customer experiences.
- Qualifications: 6+ years in B2B SaaS content marketing with a proven track record of success.
- Other info: Collaborate with top brands and drive innovative content strategies in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Hightouch’s mission is to empower everyone to take action on their data. Hundreds of companies, including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, trust Hightouch to power their growth. We pioneered the Composable Customer Data Platform (CDP), which lets companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Our new AI Decisioning platform goes a step further, allowing marketers to set goals and guardrails that AI agents can then use to personalize 1:1 customer interactions.
Traditionally, only technical teams had the skills to access and use customer data. With Hightouch, every business user can deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Our team focuses on making a meaningful impact for our customers. We approach challenges with a first-principles mindset, move quickly and efficiently, and treat each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
Our Series C put us at a $1.2B valuation, and we are backed by leading investors such as Sapphire Ventures, Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.
The Role
As our Head of Content Marketing, you will be responsible for our content marketing roadmap and execution. This is a role where you will take on significant ownership of your programs, team, and outcomes. You will work closely with marketing leadership to develop a content marketing strategy tied to key business outcomes. You will also collaborate with our demand generation, design, and product marketing teams to develop content themes, distribute the content, and create the content.
What you’ll do:
- Own the content marketing strategy and roadmap
- Manage a team of excellent content marketers
- Create and publish original content across multiple channels that is both interesting and accurate
- Work directly with partners and customers to create content assets to be used by multiple teams across multiple channels
- Maintain content calendar to ensure timely delivery of content
- Tie your team’s work to business outcomes
What we’re looking for:
- 6+ years of experience in B2B SaaS content marketing
- The ideal candidate has experience working at companies that sell both technical and non-technical software
- Ability to develop strong working relationships with our product marketing team and executives for collaboration on projects
- Proven track record of being able to autonomously grow a content program to a goal (any goal!)
- A process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
- Demonstratable ability to create programming and themes for content series, channels, and at a high level for our brand
- Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
- Excitement around taking full ownership and accountability of their work and results
- Excellent communicator at both the tactical and executive level
- High sense of urgency for company-level outcomes
Head of Content Marketing employer: HighTouch
Contact Detail:
HighTouch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content Marketing
✨Tip Number 1
Familiarise yourself with Hightouch's mission and values. Understanding their focus on empowering users to take action on data will help you align your content marketing strategies with their goals, showcasing your fit for the role.
✨Tip Number 2
Network with current or former employees of Hightouch on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully grown content programs in the past. Highlighting measurable outcomes from your previous roles will demonstrate your ability to drive results, which is crucial for this position.
✨Tip Number 4
Stay updated on the latest trends in B2B SaaS content marketing and AI-driven strategies. Being knowledgeable about current industry practices will not only impress the hiring team but also show your commitment to continuous learning and growth.
We think you need these skills to ace Head of Content Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Content Marketing position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 6+ years of B2B SaaS content marketing experience. Highlight specific achievements that demonstrate your ability to grow content programs and collaborate effectively with teams.
Write a Strong Cover Letter: In your cover letter, express your excitement about the role and the company. Discuss your process-oriented and data-driven approach, and provide examples of how you've successfully managed content strategies in the past.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application materials are well-written and free of errors. Consider including links to any published content or projects that demonstrate your writing and strategic skills.
How to prepare for a job interview at HighTouch
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content marketing strategies. Highlight specific examples where your strategies led to measurable business outcomes, as this aligns with what Hightouch is looking for.
✨Demonstrate Collaboration Abilities
Since the role involves working closely with various teams, be ready to share instances where you successfully collaborated with product marketing or design teams. Emphasise your ability to build strong relationships and work towards common goals.
✨Prepare for Data-Driven Discussions
Hightouch values a process-oriented and data-driven approach. Be ready to discuss how you've used data to prioritise content, measure success, and improve your programmes. Bring examples of metrics you've tracked and how they influenced your decisions.
✨Communicate with Confidence
As an excellent communicator, you should practice articulating your ideas clearly and confidently. Prepare to discuss your copywriting skills and how you can contribute to marketing materials, ensuring you convey your passion for the role and the company.
