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For Companies At a Glance
- Tasks: Manage email campaigns and optimise marketing through data analysis.
- Company: Join a fast-growing digital business making waves in the eCommerce space.
- Benefits: Enjoy a competitive package and the chance to work in a dynamic environment.
- Why this job: Be part of a creative team, driving impactful marketing strategies and customer engagement.
- Qualifications: 2+ years in email marketing, strong analytical skills, and excellent communication abilities required.
- Other info: Opportunity to innovate and make a real difference in customer retention.
The predicted salary is between 28800 - 43200 £ per year.
Our client are a fast growing digital business. They are now looking for a CRM Executive to own the email channel and manage the set-up and ongoing maintenance of CRM. Central to the role will be using data analysis and market insights to continuously optimise marketing. The CRM Executive will work closely with the Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.
MAIN DUTIES & RESPONSIBILITIES
- Triggered Comms
- Review the set up and categorisation of triggered comms and make improvements
- Produce regular reporting and monitoring of trigger comms to ensure all comms are sending with no errors
- Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
- Work with Analytics team on gaining insights beyond open and click e.g. link to segmentation
- Manage any errors or changes with the IT team
- Review the creative to ensure designs are consistent and on brand
- Set up new lifecycle email programmes to maximise customer retention and reduce churn.
- Manage promotional emails, from content planning, to creation, testing, on time deployment and analysis
- Build emails using simple drag and drop email editor tool
- Manage all CRM campaigns and set-up relevant CRM campaigns
- Manage all reports relating to promotional comms and CRM activity to determine effectiveness - open, click, opt outs, sessions, revenue etc.
- Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
- Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.
- Review, map and improve customer journeys across purchasing, claims, refunds, rebooks underpayments, live chat etc.
- Understand churn points and make suggestions on how the business can improve
- Monitor CS pain points and ensure the business has adequate comms to combat these
KNOWLEDGE & EXPERIENCE
- At least 2 years experience in a similar role managing emails and data analysis
- Experience using an Email platform desirable
- Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
- Excellent communication skills both verbal and written.
- Numerate and analytical
- Advanced level of computer literacy in Microsoft packages, particularly in Excel.
- Ability to manage projects, organise and prioritise.
- Excellent team player and interpersonal skills.
- Accurate, systematic and methodical.
- Numerate with the ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.
- Good knowledge of HTML, email creation and cross-device testing (desirable)
ABILITIES / PERSONALITY
- A passionate, self starter, uses initiative and problem solver
- Ability to work to strict and tight deadlines whilst remaining calm when under pressure
- Willingness to go beyond the call of duty to get the job done
- A passion for innovation within the Ecommerce and CRM space
- Thorough and meticulous with extreme attention to detail.
- Interest in analytics with ability to spot trends and opportunities in data
- Building strong relationships with wider teams - proactive team player
- Creative thinker with innovative ideas
- Forward planner and highly organised
- Ability to perform in fast paced, empowered environment
Excellent package offered to the successful candidate.
CRM Executive employer: Alex James Digital
Contact Detail:
Alex James Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and email marketing. Understanding current best practices will not only help you in interviews but also show your passion for the role.
✨Tip Number 2
Network with professionals in the CRM and digital marketing space. Attend relevant webinars or local meetups to connect with others who can provide insights or even referrals to our open positions.
✨Tip Number 3
Brush up on your data analysis skills, especially in Excel. Being able to demonstrate your ability to analyse and interpret data effectively will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've improved email performance in past roles. Having concrete metrics and results to share will showcase your expertise and impact.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and data analysis. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the role. Mention specific examples of how you've optimised email campaigns or improved customer journeys in previous positions.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions. Mention any tools or platforms you've used for data analysis and reporting.
Highlight Team Collaboration: Since the role involves working closely with the Marketing team, include examples of successful collaborations in your application. This could be projects where you coordinated messaging or shared insights that led to improved results.
How to prepare for a job interview at Alex James Digital
✨Showcase Your Data Analysis Skills
As a CRM Executive, you'll be using data analysis to optimise marketing efforts. Be prepared to discuss your experience with data analysis and how you've used insights to improve email performance in previous roles.
✨Demonstrate Your Email Marketing Knowledge
Familiarise yourself with various email marketing platforms and be ready to talk about your experience managing email campaigns. Highlight any specific tools you've used and the results you've achieved.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think of examples where you've improved customer journeys or tackled issues related to email campaigns, and be ready to explain your thought process.
✨Emphasise Team Collaboration
This role requires working closely with the Marketing team. Share examples of how you've successfully collaborated with others in past positions, focusing on communication and teamwork to achieve common goals.
