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- Tasks: Lead B2B marketing automation campaigns and manage customer data capture processes.
- Company: Join a dynamic team at Canon, a leader in imaging technologies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of innovative projects that drive real impact in B2B marketing.
- Qualifications: 5-8 years of CRM experience with B2B automation tools like Salesforce or Hubspot.
- Other info: Collaborate with cross-functional teams and enhance your digital project management skills.
The predicted salary is between 36000 - 60000 £ per year.
The B2B Marketing Automation Specialist will act as the subject matter expert for B2B enquiry management and CRM campaigns to drive marketing qualified leads (MQLs) at scale. You will be responsible for the set-up, development, and delivery of all B2B marketing automation activity and technical requirements, including campaign tools for the Imaging Technologies & Communications Group.
Key Responsibilities:
- Lead and implement Mid-term Plan (MTP) initiatives to drive improvements and innovation in how we manage B2B customer data capture, marketing to these contacts and processes to deliver MQLs to sales team across EMEA.
- Scope, manage and create all things relating to the enquiry capture process across multiple touchpoints: events, website and sales teams.
- Develop the guidelines and promote to central and local teams.
- Understand stakeholder requirements for B2B data capture for enquiries/sales leads, ensuring the chosen marketing automation tools are up to date and the correct data is being captured per request.
- Identify the best process for B2B campaign management for email, webinars, gated content and lead scoring.
- Manage B2B marketing automation campaigns: build, send and optimise with the aim of driving more marketing qualified sales leads to sales team in the NSOs.
- Play an active role in the development of the ITCG B2B vision – how we shape this and drive MQLs at scale for the NSOs.
- Join project teams to be the voice of Customer Marketing around data governance and data capture.
- Work with the Data Analytics team to build effective reporting for all business stakeholders – CEL and NSOs.
- Showcase campaign through to sales performance.
- Develop and deliver targeted marketing training sessions to current and new users, create documentation and training manuals.
- Work with the Data Analytics team and IT to ensure we have the best data architecture for Canon and for marketing to implement marketing automation at scale.
Key Relationships/Interfaces:
- Internal: Working with cross-functional teams – Marketing Strategy, Data Analytics, IT, Operations, Sales, Marketing, etc. Key stakeholders Business Development, Sales Operations and B2B Sales Team.
- External: National Sales Office (NSO) teams.
Requirements:
- 5-8 years of CRM experience in a B2B organisation; with experience of a B2B automation tool (Salesforce, Eloqua, Marketo, Hubspot or Pardot), how to set up and manage marketing campaigns.
- Subject knowledge and experience, Salesforce salescloud, marketing cloud and Tealium experience is a bonus.
- You are an expert in Customer Relationship Management, theoretically and through practical application, experience across EMEA.
- Knowledge of enquiries lead management process, forms, and data capture.
- You can use your expert and insightful analytical skills to identify actions and next steps.
- Team player and must be able to organise and prioritise multiple projects in a fast-paced, changing environment.
- Able to influence and manage multiple stakeholders: internal teams, IT, sales and agencies.
- Strong digital project management skills, experience of working on digital transformation.
- Proven analytical and organisational skills.
- Creative thinking / problem solving skills.
Seniority level: Not Applicable
Employment type: Contract
Job function: Marketing
Industries: Referrals increase your chances of interviewing at YunoJuno by 2x.
B2B Marketing Automation Specialist employer: YunoJuno
Contact Detail:
YunoJuno Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with the specific B2B marketing automation tools mentioned in the job description, such as Salesforce, Eloqua, Marketo, Hubspot, or Pardot. Having hands-on experience or certifications in these platforms can significantly boost your credibility during discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with CRM and marketing automation. Engaging in relevant online forums or LinkedIn groups can provide insights and connections that may help you stand out.
✨Tip Number 3
Prepare to discuss your previous experiences with managing marketing campaigns and how you've driven MQLs in past roles. Be ready to share specific examples of successful projects and the impact they had on sales performance.
✨Tip Number 4
Understand the importance of data governance and analytics in B2B marketing. Brush up on how to effectively report on campaign performance and be prepared to discuss how you would collaborate with data analytics teams to optimise marketing efforts.
We think you need these skills to ace B2B Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing automation and CRM tools. Emphasise your familiarity with platforms like Salesforce, Eloqua, or Hubspot, and showcase any specific campaigns you've managed.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about B2B marketing automation. Mention specific projects or achievements that demonstrate your expertise and how they align with the company's goals.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Highlight any experience with reporting tools and how your insights have led to successful campaigns.
Highlight Team Collaboration: The position involves working with cross-functional teams, so be sure to mention your experience collaborating with different departments. Provide examples of how you've influenced stakeholders and managed multiple projects effectively.
How to prepare for a job interview at YunoJuno
✨Showcase Your CRM Expertise
Make sure to highlight your 5-8 years of CRM experience in a B2B environment. Be prepared to discuss specific automation tools you've used, such as Salesforce or Hubspot, and how you've successfully set up and managed marketing campaigns.
✨Demonstrate Analytical Skills
Prepare examples that showcase your analytical skills, particularly in identifying actions and next steps from data. Discuss how you've used data to drive marketing qualified leads (MQLs) and improve campaign performance.
✨Understand Stakeholder Management
Be ready to talk about your experience in managing multiple stakeholders, including internal teams and external partners. Share examples of how you've influenced decisions and collaborated effectively across different departments.
✨Emphasise Project Management Abilities
Highlight your strong digital project management skills. Discuss how you've organised and prioritised multiple projects in fast-paced environments, and be prepared to share specific instances where you successfully led a project from start to finish.
