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For Companies At a Glance
- Tasks: Lead customer marketing initiatives and build a vibrant community of advocates.
- Company: Join Elliptic, a leader in blockchain compliance solutions, making waves in the tech industry.
- Benefits: Enjoy competitive salary, share options, health insurance, and a personal training budget.
- Why this job: Be part of a dynamic team that values innovation and customer relationships in a fast-paced environment.
- Qualifications: 8+ years in B2B SaaS customer marketing; strong communication and teamwork skills required.
- Other info: Work remotely with flexible hours, collaborating across global teams.
The predicted salary is between 43200 - 72000 £ per year.
Elliptic is seeking an experienced and dynamic Global Customer Marketing Manager to join our growing team. Based in Singapore or London, this role will focus on fostering long-term relationships with our existing customers and building a vibrant community of advocates who actively recommend Elliptic’s solutions to their networks and beyond. In addition, this individual will play a role in supporting key tier 1 regional events working with the global events manager.
Key Responsibilities
- Customer retention and engagement: Once a customer has signed with Elliptic, we want to deliver the best ongoing customer experience. This is an opportunity for us to differentiate from the competition. Working with Customer Success, this role will understand where marketing can create touch points to create an exclusive VIP experience. Outcomes include creating customer marketing programs such as email campaigns, webinars, and exclusive executive briefings that give customers access to the latest product roadmaps, latest intelligence research, and the latest regulatory updates before prospects or the wider community.
- Customer advocacy & community building: Working across the business with Customer Success, Sales, Product, and Execs to build the Elliptic customer community and an army of customer advocates for the Elliptic brand and our solutions. Outcomes include facilitating a platform where customers are empowered to share their experiences and recommend Elliptic to their peers and networks.
- Customer Advocacy and building the Elliptic Brand: Working with the wider marketing team, this role will help identify those customers who are champions of Elliptic and will advocate to help us build our brand - through ABM (working with the ABM lead), media, and other marketing moments.
- Regional Field marketing support: Support the global events lead and work with the regional sales teams to help deliver the local events program. Advise the marketing team on global marketing strategies to ensure they align with regional customer preferences and market dynamics.
Skills, Knowledge & Expertise
- Experience: 8+ years in customer marketing in B2B SaaS or technology companies, ideally within the blockchain, financial services, or compliance sectors.
- Community Building: Experience in building and nurturing a customer advocacy program or community of brand ambassadors.
- Cross-Functional Teamwork: Ability to work collaboratively with sales, customer success, and product teams to drive results.
- Results driven: Strong strategic thinking, with the ability to develop data-driven marketing strategies and measure their success effectively.
- Excellent Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling messages and presentations that resonate with customers.
- Hubspot usage. Fluent in English; additional language skills in any of the key APAC languages are a plus.
- Skills: organized, multi-tasker, able to prioritize, relationship builder, resilience, able to work independently due to timezones but work collaboratively with a broad spectrum of stakeholders including senior management within customer organizations.
Job Benefits
- Competitive salary
- Share Options
- Holiday - 24 days of annual leave in addition to Singapore gazetted holidays
- Health insurance
- Personal training budget
- Laptop + equipment you need
- Home office allowance
- Full access to Spill Mental Health Support
Global Customer Marketing Manager employer: Elliptic Enterprises Ltd.
Contact Detail:
Elliptic Enterprises Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Customer Marketing Manager
✨Tip Number 1
Network with professionals in the B2B SaaS and blockchain sectors. Attend industry events, webinars, and online forums to connect with potential colleagues and customers. Building relationships now can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with Elliptic's products and services. Understanding their offerings will allow you to speak confidently about how you can enhance customer engagement and retention strategies during interviews.
✨Tip Number 3
Showcase your experience in community building by preparing examples of successful advocacy programs you've implemented in the past. Be ready to discuss how these experiences can translate to creating a vibrant customer community at Elliptic.
✨Tip Number 4
Research current trends in customer marketing within the blockchain and financial services industries. Being knowledgeable about the latest strategies and tools will demonstrate your commitment to staying ahead in the field and your readiness to contribute to Elliptic's goals.
We think you need these skills to ace Global Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, particularly in B2B SaaS or technology sectors. Emphasise any community-building initiatives you've led and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer advocacy and community building. Mention specific examples of how you've successfully engaged customers in previous roles and how you plan to do the same at Elliptic.
Showcase Communication Skills: Since excellent communication is key for this role, consider including a brief section in your application that demonstrates your ability to craft compelling messages. This could be a short case study or an example of a successful campaign.
Highlight Cross-Functional Collaboration: Illustrate your experience working with cross-functional teams. Provide examples of how you've collaborated with sales, customer success, and product teams to drive results, as this is crucial for the Global Customer Marketing Manager role.
How to prepare for a job interview at Elliptic Enterprises Ltd.
✨Showcase Your Customer Marketing Experience
Make sure to highlight your 8+ years of experience in customer marketing, especially within B2B SaaS or technology sectors. Be prepared to discuss specific campaigns you've led and the impact they had on customer retention and engagement.
✨Demonstrate Community Building Skills
Discuss your experience in building and nurturing customer advocacy programs. Share examples of how you've successfully created communities of brand ambassadors and the strategies you used to engage them.
✨Emphasise Cross-Functional Collaboration
Illustrate your ability to work collaboratively with various teams such as sales, customer success, and product. Prepare examples that showcase how you’ve driven results through teamwork and communication.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking and data-driven approach. Be ready to explain how you measure the success of your marketing strategies and provide insights into how you would develop new initiatives for customer engagement.
