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- Tasks: Manage digital marketing campaigns across social media and eCommerce platforms.
- Company: Join an international food importer with a passion for diverse culinary experiences.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for growth.
- Why this job: Be part of a dynamic team driving brand awareness and customer engagement in the digital space.
- Qualifications: 5+ years in digital marketing; fluent in English; experience with Google Analytics and social media ads.
- Other info: Ideal for go-getters eager to make an impact in the FMCG sector.
The predicted salary is between 28000 - 36000 £ per year.
International Food Importer seeks a Digital Marketing Assistant Manager.
Salary: 35-45K
Location: East London, Hybrid
Visa: Unlimited Visa Holder only
Key Responsibilities:
- Build (with internal and external teams), manage and own performance of media channels and campaigns across both MS and ETH digital platforms. This includes brand Facebook, Instagram, YouTube and Tiktok accounts in the UK and European countries as well as WeChat & DouYin.
- Grow brand’s eCommerce channels with a clear KPI to meet; with the objective to drive positive customer lifetime value and build referrals.
- Maintain and optimise brand CRM through subscription channels and e-commerce networks.
- Strategise and implement campaign media buying for META channels as well as Google Advertising.
- Manage and analyse data from our media partners, providing actionable insights for the paid media team and other business stakeholders.
- Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business.
- Budget planning & forecasting for channel-led initiatives across different target groups and markets to drive strategic results.
- Manage multiple external agencies across UK and Europe to ensure consumer communication in each country is consistent with the brand message yet specific to local circumstances.
- Analyse spectrum of digital channels available (web, social, mobile, etc.) and make recommendations as to which offer their opportunities to grow brand awareness and increase purchase intention, and the most cost effective approaches for reaching the right target audience.
- Understand consumer needs and opportunities within the product to drive revenue and create a seamless and frictionless user experience.
- Work with stakeholders, Product, Brand marketing, Sales team, translating digital strategy into actionable propositions.
- With the Head of Brand & Digital, create detailed requirements documentation that demonstrates KPI to brief internal and external teams on builds.
- Lead the development of insight driven strategies for assigned business projects.
- Supervise & build team morale to drive enthusiasm across different projects and events that embody their corporate culture.
- Develop strategies for new channel development and investments to deliver positive business results and expanded growth.
Selection Criteria:
- Minimum 5 years’ experience with strong digital background.
- Candidates must be a native user of Google Analytics, FB Ads Manager, Google Ads, and Shopify.
- Experience in dealing with multiple DSPs, Ad servers, Adops trafficking, and Creative troubleshooting.
- Experience in running paid media across META, Google, TikTok.
- Educated to Literature, Communication or Marketing degree level or equivalent.
- Highly sensitive to new trends and being able to identify opportunities for brand growth.
- Ability to understand and discuss technical concepts.
- Good Language Skills – Must be fluent in English. Other European language skills will be an advantage. Mandarin/Cantonese skill is an advantage.
- Experience in managing multiple agencies.
- Good Writing, Editing and Written Communication Skills.
- Good presentation skills.
- FMCG or Food & Beverage background will be an advantage.
- Ability to think strategically and tactically, execute on projects, meet deadlines.
- Have a go-getter attitude!
FMCG Digital Marketing Assistant employer: JAC Recruitment (UK) Ltd.
Contact Detail:
JAC Recruitment (UK) Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Digital Marketing Assistant
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This will not only help you understand the market better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in managing campaigns across platforms like Facebook, Instagram, and TikTok. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully managed digital campaigns in the past. Be ready to discuss specific metrics and outcomes that demonstrate your ability to drive performance.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. During your interview, share your thoughts on how you could enhance their eCommerce channels and media strategies, showing that you're proactive and invested in their success.
We think you need these skills to ace FMCG Digital Marketing Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially with platforms like Google Analytics, Facebook Ads Manager, and Shopify. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the FMCG sector. Mention specific campaigns or projects you've worked on that align with the responsibilities listed in the job description.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and provide actionable insights. Include examples of how you've used data to drive marketing decisions or improve campaign performance in previous roles.
Highlight Language Proficiency: If you have language skills beyond English, especially Mandarin or Cantonese, make sure to mention them prominently in your application. This could set you apart from other candidates and show your ability to engage with diverse markets.
How to prepare for a job interview at JAC Recruitment (UK) Ltd.
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools like Google Analytics, FB Ads Manager, and Shopify. Be prepared to discuss specific campaigns you've managed and the results you've achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Understand the Brand and Market
Research the company and its products thoroughly before the interview. Understand their target audience and current market trends in the FMCG sector. This knowledge will allow you to speak confidently about how you can contribute to their digital marketing strategies.
✨Prepare for Data-Driven Discussions
Since the role involves analysing data and providing actionable insights, be ready to discuss how you've used data to inform your marketing decisions in the past. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Demonstrate Team Leadership Skills
The position requires managing multiple agencies and building team morale. Prepare examples of how you've successfully led teams or projects in the past, focusing on your ability to motivate others and drive results in a collaborative environment.
