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- Tasks: Lead a dynamic digital marketing team and execute innovative strategies across all channels.
- Company: Join a forward-thinking company focused on driving growth through digital excellence.
- Benefits: Enjoy flexible work arrangements with two days in the office and competitive compensation.
- Why this job: Be at the forefront of digital marketing, shaping brand presence and customer engagement.
- Qualifications: 5+ years in digital marketing with expertise in SEO, PPC, and data analytics required.
- Other info: Opportunity to work in a collaborative environment and drive impactful marketing initiatives.
The predicted salary is between 43200 - 72000 £ per year.
My client looking for a brand new Head of Digital to be appointed to lead the development and execution of comprehensive digital marketing strategies.
Role responsibilities:
• Lead and develop the digital marketing team to ensure effective implementation of strategies and campaigns.
• Responsible for all digital channels including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Generate direct response, driving prospects through the sales funnel.
• Drive demand conversion and track data at each step of the sales funnel using data analytics tools to track, analyse, and optimize digital marketing performance.
• Manage digital marketing budgets effectively, allocating resources to maximize ROI across different channels and campaigns. Present recommendations to senior management and other stakeholders
• Plan and execute digital marketing campaigns, ensuring they are delivered on time, within budget and meet performance targets.
• Manage UX/UI team to optimize website and digital assets for improved user experience and conversion rates.
• Ensure brand consistency across all digital channels, developing and maintaining a strong online brand presence.
• Enhance customer experience engaging digital content, using CRM systems and other tools to build and maintain strong customer relationships.
• Build and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives and drive growth.
• Stay updated with industry trends and emerging technologies, a to drive continuous improvement and competitive advantage. Leadership
• Set a culture of effective leadership to enable you and the team to thrive.
• Set clear priorities for those you work with providing regular feedback on performance.
Experience:
Strong leadership and management skills with the ability to inspire and motivate a team towards achieving common goals.
• Expert in SEO, PPC, social media advertising, email marketing, content marketing and marketing automation.
• Proficiency in data analytics tools (e.g., Google Analytics, SEMrush) to track performance and make data-driven decisions.
• Innovative thinking and creativity to develop unique and engaging digital marketing campaigns.
• Strong problem-solving skills with the ability to identify issues, analyse root causes, and implement effective solutions
• In-depth knowledge and experience in various digital marketing channels and techniques, with a proven track record of driving results.
• 5 years+ experience in digital marketing strategy, with a proven record of successful campaign execution and optimisation strategies.
The role will require you to be in the head office two days / week in Nottingham.
Head of Digital Marketing employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Make sure to showcase your leadership skills during the interview. Prepare examples of how you've successfully led a digital marketing team in the past, focusing on how you inspired and motivated your team to achieve common goals.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and be ready to discuss them. This shows that you're proactive and can bring innovative ideas to the table, which is crucial for the Head of Digital Marketing role.
✨Tip Number 3
Prepare to discuss your experience with data analytics tools. Be ready to explain how you've used these tools to track performance and make data-driven decisions in previous roles, as this is a key responsibility in the job.
✨Tip Number 4
Highlight your experience in managing budgets and maximizing ROI across different channels. Be specific about how you've allocated resources effectively in past campaigns to drive results.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in areas like SEO, SEM, and social media. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, emphasize your leadership skills and how you've successfully managed teams in the past. Discuss your innovative approaches to digital marketing and how you can contribute to the company's goals.
Showcase Your Data Skills: Since the role requires proficiency in data analytics tools, mention your experience with tools like Google Analytics or SEMrush. Provide examples of how you've used data to drive marketing decisions and improve campaign performance.
Highlight Your Industry Knowledge: Demonstrate your understanding of current digital marketing trends and technologies. Mention any relevant certifications or courses that showcase your commitment to staying updated in the field.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Leadership Skills
As a Head of Digital Marketing, your ability to lead and inspire a team is crucial. Be prepared to share specific examples of how you've successfully managed teams in the past, highlighting your leadership style and how you set clear priorities.
✨Demonstrate Your Expertise in Digital Channels
Make sure to discuss your experience with various digital marketing channels such as SEO, SEM, and social media advertising. Provide concrete examples of campaigns you've executed and the results achieved, showcasing your proficiency in these areas.
✨Emphasize Data-Driven Decision Making
Since data analytics is key for this role, be ready to talk about the tools you've used (like Google Analytics or SEMrush) and how you've leveraged data to optimize marketing performance. Share specific instances where your data analysis led to improved campaign outcomes.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Show your passion for continuous learning by discussing recent trends or technologies you've explored. This demonstrates your commitment to staying ahead and driving innovation within the company.
