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For Companies At a Glance
- Tasks: Lead a team of Digital PR Specialists to drive impactful campaigns and brand visibility.
- Company: Join Legend, a dynamic company revolutionising iGaming, Sports Betting, and Personal Finance across 18 countries.
- Benefits: Enjoy flexible work options, annual bonuses, and extra time off during the festive season.
- Why this job: Make a real impact in Digital PR while fostering a creative and inclusive team culture.
- Qualifications: Experience in team leadership, digital PR, and regulated industries is essential.
- Other info: We value diverse perspectives and encourage all applicants to apply.
The predicted salary is between 36000 - 60000 £ per year.
About Legend
We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance. We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide. If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.
The Role
Legend is hiring a Digital PR Manager, reporting directly to our Head of Digital PR. We’re expanding our Digital PR success to an exciting new brand—and we need a passionate Digital PR Manager to lead the way. Our existing team drives authority backlinks and brand coverage across North America, the UK, New Zealand, Spain, and beyond through creative campaigns, expert commentary, and newsjacking. Now, we’re looking for someone to replicate this success for our latest acquisition. Reporting to the Head of Digital PR, you’ll play a pivotal role in establishing and leading a team of Digital PR Specialists across multiple markets, driving high-quality organic links and impactful brand visibility. You’ll ensure consistency, quality, and results, helping grow an already successful department while supporting broader business goals. If you’re excited about making a tangible impact and shaping the future of Digital PR within a growing organization, we’d love to hear from you!
Your Impact:
- Build, lead, and support a team of 3 Digital PR Specialists, focusing on 2-3 key markets, including North America and New Zealand.
- Develop and implement processes and best practices for a newly established team, driving Digital PR efforts for a new product.
- Guide and empower your team in executing effective Digital PR campaigns and securing high-quality links.
- Foster a culture of experimentation, continuous improvement, and innovation to keep our strategies ahead of the competition.
- Partner with the Head of Digital PR to develop market entry strategies and identify successful approaches for new regions.
- Collaborate with SEO Specialists and Country Managers to understand market-specific priorities and provide Digital PR support where it adds the most value.
- Cultivate a positive, inclusive, and high-performing team culture that encourages motivation, creativity, and professional growth.
What You’ll Bring:
- Team Builder & Leader: Experience in establishing and growing a team, from hiring and onboarding new talent to actively contributing to hands-on work as the team takes shape.
- Digital PR Expertise: A strong track record of delivering high-quality links through impactful Digital PR campaigns.
- People Development: Proven experience leading and developing a high-performing Digital PR team, with the ability to mentor and up-skill team members in both technical and soft skills.
- Industry Knowledge: Experience working in regulated industries, such as gambling, with an understanding of the unique challenges and opportunities they present.
- Market Expansion Mindset: A proactive and fearless approach to entering new markets, with the ability to research, assess, and identify growth opportunities.
- Passion for Digital PR: A deep enthusiasm for digital PR, media coverage, and link-building—and a clear understanding of their role in driving SEO success.
- Inspirational Leadership: A supportive and motivational leadership style that fosters a positive team culture, keeping morale high even during challenging periods.
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Head of Digital PR, and Digital PR Manager (1 hour video via Zoom)
- 3rd: Take-home task - you will be given 5 days to complete the task before returning it back to us to review
- 4th: Final interview with our team, Global Head of Growth, and Global Head of SEO (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year’s, allowing you to enjoy downtime without dipping into your annual allowance.
- Long term incentive plan so we can all share in the growth and success of Legend.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team, which includes individuals with different backgrounds, abilities, identities, and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at , and we’ll do all we can to support you.
Digital PR Manager employer: Legend
Contact Detail:
Legend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Manager
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR, especially within regulated industries like iGaming and sports betting. This knowledge will not only help you understand the challenges but also allow you to showcase your expertise during interviews.
✨Tip Number 2
Network with professionals in the Digital PR space, particularly those who have experience in market expansion. Engaging with industry peers can provide insights into successful strategies and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and developed teams in the past. Highlight specific examples where your guidance led to improved performance or innovative campaigns.
✨Tip Number 4
Research Legend's current Digital PR campaigns and be ready to share your thoughts on them. This shows your genuine interest in the company and allows you to present ideas on how you could contribute to their success.
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, team leadership, and any specific achievements in the iGaming or regulated industries. Use keywords from the job description to align your skills with what Legend is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Digital PR and your understanding of its impact on SEO success. Mention your experience in building and leading teams, and how you can contribute to Legend's goals in new markets.
Showcase Your Campaign Successes: Include specific examples of successful Digital PR campaigns you've led, particularly those that resulted in high-quality backlinks. Quantify your achievements where possible to demonstrate your impact.
Prepare for Interviews: Research Legend's current Digital PR strategies and be ready to discuss how you would approach expanding their efforts into new markets. Think about innovative ideas you could bring to the team and be prepared to share your vision.
How to prepare for a job interview at Legend
✨Showcase Your Digital PR Expertise
Be prepared to discuss your previous Digital PR campaigns in detail. Highlight specific examples where you secured high-quality backlinks and how those efforts contributed to SEO success. This will demonstrate your hands-on experience and understanding of the role.
✨Emphasise Team Leadership Skills
Since the role involves building and leading a team, share your experiences in mentoring and developing team members. Discuss your leadership style and how you foster a positive team culture, especially during challenging times.
✨Demonstrate Market Expansion Mindset
Prepare to talk about your approach to entering new markets. Share any relevant research or strategies you've implemented in the past, particularly in regulated industries like gambling. This will show your proactive attitude and ability to identify growth opportunities.
✨Engage with the Interviewers
During the interview, ask insightful questions about the company's current Digital PR strategies and future goals. This not only shows your enthusiasm for the role but also helps you gauge how you can contribute to their success.
