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- Tasks: Lead marketing strategies and client acquisition to boost brand awareness and growth.
- Company: Join Eden, a forward-thinking company revolutionising the conveyancing industry.
- Benefits: Enjoy hybrid working, generous leave, private medical insurance, and a focus on wellbeing.
- Why this job: Be part of a dynamic team shaping the future while making a real impact.
- Qualifications: Proven B2C sales and marketing experience with strong digital skills required.
- Other info: Opportunity to mentor a team and contribute to senior strategy.
The predicted salary is between 43200 - 72000 £ per year.
Do you want to work for a company that is changing the conveyancing industry? Do you want to work for a company that has ambitious growth plans? Are you passionate about achieving brand awareness and sustainable growth? We believe working at Eden should be exciting and fulfilling, where you feel valued and have the tools and time to provide an industry-leading client experience.
We are looking for a Head of Sales & Marketing to join our Senior Leadership Team to oversee all the company's marketing activities, external communication and client acquisition, ensuring that we achieve brand awareness and sustainable growth. On any given day you could be doing one or all of these things:
- Create and oversee our marketing strategy for retention of existing clients and acquisition of new clients across digital and partner channels.
- Ensure our brand is strong, clear and consistent across all communication and channels.
- Research, investigate and monitor competitors and market data to inform marketing activity.
- Analyse client needs and behaviours so that marketing plans can target specific customer segments.
- Identify opportunities to reach new market segments and expand market share.
- Prepare, analyse and manage quarterly sales forecasts and marketing budgets.
- Plan, execute and measure marketing and customer acquisition plans and campaigns.
- Review sales and marketing performance against plan to determine effectiveness and initiate necessary mitigation.
- Work closely with, and own relationships with marketing agencies.
- Ensure the company website, blog and social media channels are relevant and kept up to date.
- Manage, coach and mentor a team of sales and marketing professionals.
- Contribute to the company's strategy as part of the Senior Leadership Team.
Requirements
- A proven track record in B2C sales and marketing.
- Ability to develop, manage and implement marketing strategy and plans.
- Ability to use customer data and segmentation to create targeted marketing strategies.
- Expertise in digital marketing and referral partner channels.
- Excellent written and interpersonal communication skills.
- Solid knowledge of web analytics and a strong affinity for data-driven decision making.
- Awareness of marketing and data privacy regulations.
- Ability to grow and lead a sales and marketing team.
Benefits
- Hybrid working with 2 days per week at Head Office in Bristol.
- 28 days annual leave (plus bank holidays on top).
- Option to buy and sell a further 5 days of leave.
- Private medical insurance.
- Group life assurance.
- Health cash plan.
- Wellbeing fund to contribute toward promoting your mental and physical wellbeing.
- Performance related bonus.
- Significant investment in your learning and development.
Want to learn more or have questions about joining Eden? We would love to hear from you!
Head of Sales & Marketing employer: Eden Conveyancing
Contact Detail:
Eden Conveyancing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales & Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2C sales and marketing, especially in the conveyancing industry. This knowledge will not only help you understand the market better but also demonstrate your passion and commitment during discussions.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in digital marketing and client acquisition. Building these connections can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight how you used data-driven decision-making to achieve measurable results, as this aligns with the company's focus on analytics.
✨Tip Number 4
Research Eden's current marketing efforts and identify areas for improvement or new opportunities. Presenting your ideas during the interview can showcase your proactive approach and strategic thinking, making you a standout candidate.
We think you need these skills to ace Head of Sales & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2C sales and marketing. Focus on specific achievements that demonstrate your ability to develop and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the conveyancing industry and your understanding of the company's growth ambitions. Mention how your skills align with their needs, particularly in digital marketing and client acquisition.
Showcase Data-Driven Decision Making: In your application, emphasise your expertise in using customer data and analytics to inform marketing strategies. Provide examples of how you've successfully targeted specific customer segments in previous roles.
Highlight Leadership Experience: Since this role involves managing a team, be sure to include any relevant leadership experience. Discuss how you've coached or mentored teams in the past and the impact it had on performance.
How to prepare for a job interview at Eden Conveyancing
✨Showcase Your Strategic Thinking
As a Head of Sales & Marketing, you'll need to demonstrate your ability to create and oversee marketing strategies. Prepare examples of past strategies you've implemented and the results they achieved, focusing on how you targeted specific customer segments.
✨Understand the Company’s Brand and Values
Familiarise yourself with Eden's brand identity and values before the interview. Be ready to discuss how you can ensure brand consistency across all communication channels and how your vision aligns with their ambitious growth plans.
✨Prepare for Data-Driven Discussions
Given the emphasis on data-driven decision making, be prepared to discuss your experience with web analytics and customer segmentation. Bring insights from previous roles where you used data to inform marketing strategies and improve client acquisition.
✨Demonstrate Leadership Skills
As this role involves managing and mentoring a team, be ready to share your leadership philosophy and experiences. Discuss how you've successfully led teams in the past, focusing on coaching and developing talent within sales and marketing.
