Global Head of Marketing

Hours/Location: Fully Remote - some travel

Company Overview: For 40 years, House of Colour has been the global leader in personal colour and style analysis, dedicated to empowering individuals through personalized colour and style services. Our mission is to help clients discover their best colours and personal style, increasing their confidence so they can show up for life as their authentic selves. We have two main markets, the UK and USA, and we are about to launch a third. At House of Colour, we value collaboration. We work closely with our clients and team members to create a supportive and engaging environment that fosters mutual respect and understanding. This collaborative spirit is integral to our success and innovation. We are committed to a growth mindset, continuously seeking to innovate and improve our services. We encourage our team members to embrace learning and development, ensuring that we remain at the forefront of the industry and provide the highest quality experience for our clients. Our pursuit of excellence drives everything we do. From our personalized consultations to our ongoing support, we strive to exceed expectations and deliver outstanding results. We are dedicated to empowering our clients to look and feel their best, and we seek team members who share this commitment to excellence.

Overview: We are looking for someone that has experience and who aligns with our goals and what we are trying to achieve. This is a new appointment and will report to the Global CEO. The attributes we are looking for include:

• Develop and implement a comprehensive global marketing strategy that aligns with House of Colour's brand values and business objectives.
• Create a communication plan for campaigns for the year ahead, including identifying and planning with the team, the marketing assets needed, whether physical or digital, and channels for each.
• Oversee the creation of marketing materials, including digital content, social media campaigns, and promotional literature, ensuring consistency with the House of Colour brand.
• Lead the marketing team in creating and executing the strategy around the key goals of marketing campaigns that drive brand awareness, customer engagement, and franchise growth.
• Collaborate with regional teams to identify market opportunities, trends, and shifts, and tailor brand messaging and marketing strategies to meet the unique needs of each market.
• Manage public relations efforts to enhance the brand's reputation and visibility in key markets.
• Analyze market data and campaign performance to optimize marketing strategies and achieve business goals.
• Coordinate with franchise owners to support local marketing efforts and ensure brand cohesion across all franchises.
• Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.
• Oversee the communication for all global projects and be the final sign-off on communication strategies and shared resources (operations manual, training resources, network updates).

Ideal Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Proven experience as a Global Marketing Director or similar role, preferably in a franchisor environment.
• Strong understanding of both the USA and UK markets.
• Excellent leadership, communication, and organizational skills.
• Ability to think strategically and creatively to drive brand growth.
• Experience in digital marketing, social media management, and public relations.
• Strong analytical skills and the ability to interpret market data and campaign performance metrics.
• Excellent wordsmith/copywriter.
• Digital marketing and SEO/optimization experience.
• Proficient user of AI technology in relation to marketing.
• Ideally has connections within fashion lifestyle / Editors / Bloggers / Influencers.
• Proven case studies of campaigns where you can show ROI/success.

What are we offering? This is a brand new role for us so you have the opportunity to make a real difference at House of Colour as we continue to grow. Compensation will be competitive and tailored to the individual's location and experience. Details will be shared during the interview process.

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail Apparel and Fashion