Midweight Copywriter

Company Description

Who we are

Langland, a Publicis Health company, is the only health communications agency that Thinks Further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Engagement, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we Think Further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

Overview

As a Copywriter within Langland's award-winning Clinical Trials Experience team, your words tell the stories that make healthcare brands famous. Whatever the subject matter or media channel, your writing cuts through the noise to engage in a simple, surprising and empathetic way, bringing commercial success to our clients and the agency. This is a midweight role, suited to copywriters with experience in healthcare and knowledge of the ABPI code of practice.

Responsibilities

• Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client's brief.
• Take your knowledge and insight and turn them into ideas that engage the audiences for which the communication is targeted.
• Develop concepts to execute the ideas and present these both internally and externally until a preferred route is agreed between agency and client.
• Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references.
• Work with the Production team to identify and engage with the best external suppliers to execute the work in line with the agreed budget and timeline.
• Work with Account handlers and Medical Writers/Medical Editors, as appropriate, on the brand planning process to formulate idea briefs, conducting field or desk research to validate and/or challenge the brief as appropriate.
• Brief projects or tasks into other writers and editors as necessary, maintaining close contact with ongoing work to ensure consistency of tone, messaging and referencing.
• Supply marked-up supporting references (when needed) to substantiate claims made in the copy for approval by clients.
• Work with cross-functional agency teams to develop the creative content of proposals and pitches.
• Seek to identify and progress creative opportunities to grow client and agency business.

Qualifications

• Proven experience in a junior/midweight copywriting role within healthcare, preferably a healthcare agency.
• Thorough understanding of how to read and interpret clinical trial data.
• Good knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the pharmaceutical industry.
• Able to communicate ideas at a conceptual level through roughs and layouts.
• Broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital.
• An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.).
• Working knowledge of client and approval processes.
• Knowledge of the ABPI Code of Practice and other codes of practice that the pharmaceutical industry is legally bound to comply with and the ability to challenge them to the advantage of clients.

Additional Information

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).