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For Companies At a Glance
- Tasks: Join us to create and execute exciting digital marketing campaigns across various channels.
- Company: Be part of IHG Hotels & Resorts, a leading global hospitality brand.
- Benefits: Enjoy flexible working options and a vibrant corporate culture with great perks.
- Why this job: Make a real impact while collaborating with creative teams and driving business success.
- Qualifications: We're looking for passionate marketers with experience in digital campaigns and strong analytical skills.
- Other info: Applications close on 14/04/2025, so don't miss out!
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a highly motivated and results-oriented Digital Specialist to work closely with the reporting manager to develop, execute, and deliver marketing initiatives across web, app, mobile, and email channels. This role will directly contribute to achieving the business objectives through strategic and impactful digital marketing campaigns.
Here’s a sneak peak of what the role involves:
- Collaborate with the reporting manager to align digital marketing strategies with business objectives.
- Execute omni-channel marketing campaigns, ensuring timely delivery and KPI achievement.
- Work with creative teams to develop content that meets campaign goals and brand standards.
- Track, analyse, and optimise campaign performance across web, app, mobile, and email channels.
- Plan and evaluate test-and-learn strategies to inform future campaigns.
- Collaborate with internal teams to improve campaign workflows and efficiency.
- Support additional marketing initiatives to contribute to broader business objectives.
What we need from you:
We’re seeking enthusiastic digital marketers with experience in agency or corporate environments, ideally working with well-known or multinational clients. You should have a solid grasp of digital assets and channels, with the ability to analyse campaign performance data. Proven experience in executing and optimising campaigns across web, app, mobile, and email is key. Familiarity with tools like Salesforce, CMS, or website content management is a plus, along with strong communication, organisation, and attention to detail.
Join us and make an impact!
Closing Date for Applications: 14/04/2025
Digital Marketing Executive - Omni Channels employer: InterContinental Hotels Group
Contact Detail:
InterContinental Hotels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Omni Channels
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in omni-channel strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in the hospitality sector. Attend industry events or join online forums to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to analyse performance data and optimise results. Be ready to share metrics and outcomes to showcase your impact.
✨Tip Number 4
Research IHG Hotels & Resorts and their current digital marketing initiatives. Understanding their brand and recent campaigns will allow you to tailor your discussions and show genuine interest in contributing to their goals.
We think you need these skills to ace Digital Marketing Executive - Omni Channels
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in digital marketing, especially in omni-channel campaigns.
Craft a Compelling CV: Ensure your CV showcases your digital marketing experience, particularly with web, app, mobile, and email channels. Use quantifiable achievements to demonstrate your impact on previous campaigns.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of how you've successfully executed and optimised campaigns in the past, and how you can contribute to their business objectives.
Highlight Relevant Skills: Make sure to emphasise your familiarity with tools like Salesforce and CMS in your application. Also, showcase your analytical skills by mentioning any experience you have with tracking and optimising campaign performance.
How to prepare for a job interview at InterContinental Hotels Group
✨Know Your Digital Marketing Channels
Make sure you have a solid understanding of the various digital marketing channels mentioned in the job description. Be prepared to discuss your experience with web, app, mobile, and email campaigns, and how you've successfully executed them in the past.
✨Showcase Your Analytical Skills
Since the role involves tracking and analysing campaign performance, be ready to share specific examples of how you've used data to optimise campaigns. Highlight any tools you've used, like Salesforce or CMS, to demonstrate your technical proficiency.
✨Prepare for Collaboration Questions
This position requires working closely with creative teams and internal stakeholders. Think of examples where you've collaborated effectively in previous roles, and be ready to discuss how you can contribute to improving campaign workflows and efficiency.
✨Align with Business Objectives
Understand the importance of aligning digital marketing strategies with business goals. Be prepared to discuss how you would approach this in the role, and think of ways you can contribute to broader business objectives through your marketing initiatives.
