Online Business SEO Executive

Why Superdrug? Passionate about Beauty and Health? Want to be part of an innovative, trend-setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities. We're a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people - they make the difference. We're all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here's the exciting bit... a day includes:

We are looking for a data-driven and detail-oriented Digital Analytics & SEO Executive to join our Online Business Optimisation team. This hybrid role will play a key part in supporting business performance through insightful reporting, search optimisation execution, and conversion improvement analysis. You'll work closely with the CRO, Analytics, SEO, and Design teams, leveraging a wide variety of data tools to drive meaningful site enhancements.

A typical day in this role includes:

• Supporting the CRO & Analytics Manager with performance reporting using tools such as SQL, BigQuery, Power BI, Google Analytics, Business Objects, and Excel.
• Automating recurring reports and dashboards to help monitor KPIs across digital channels.
• Collaborating with our external SEO agency to implement technical and content optimisations across the site.
• Owning SEO execution workflows across multiple categories and pages, ensuring best practices are in place.
• Liaising with Trading teams and internal stakeholders to align SEO updates with business priorities.
• Using behavioural tracking tools to analyse site friction points, such as 404 errors, drop-offs, or underperforming funnels.
• Surfacing insights on Design feature performance to support the wider Design strategy and testing roadmap.
• Responding to ad hoc requests for conversion analysis, identifying opportunities to improve the digital customer experience.

• Proficiency in SQL, BigQuery, Power BI, Google Analytics, Business Objects, and Excel (including automation techniques).
• Strong understanding of SEO fundamentals and experience in executing SEO strategies.
• Familiarity with behavioural analytics tools (e.g. Hotjar, ContentSquare, Quantum Metric or similar).
• Experience in tracking and analysing digital journeys to identify UX or technical issues.
• Collaborative mindset with the ability to work across multiple teams and prioritise effectively.
• Strong attention to detail and comfort working with large datasets.
• Previous experience in a retail or ecommerce environment is a plus.

• You have a curiosity to learn about new trends and technologies and impart this knowledge to our teams.
• You are a smooth collaborator, and work well with cross-functional teams, internal and external stakeholders.
• You are self-aware, action-oriented, effective team player, with a "roll up your sleeves approach" and keen eye for details.
• Brings a digital mindset and experience to bear in solving challenges and capturing opportunities.
• Has ability to work in fast-paced environment, global matrix organization, with multiple priorities in time.
• Has passion to understand the Business and develops the knowledge of the Superdrug business and product strategies.

• Manage Complexity.
• Customer-Focused.
• Foster Collaboration.
• Results Driven.
• Think & Act Strategically.

Here's what’s in it for you:

• 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
• 2 staff discount codes for yourself and a family member or friend.
• 30% discount on Superdrug Own Brand Products both in store and online.
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
• Company pension matching and bonus.
• We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it.
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes.
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support.

Come and be part of something special.

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.