Account Based Marketing Manager

Do you want to own and shape the future of Account Based Marketing (ABM) in a high-growth, cutting-edge industry? Are you passionate about driving meaningful relationships with customers and unlocking new revenue opportunities? Do you love seeing the direct impact of your marketing efforts on revenue growth and expansion?

The impact you will have:

This role will directly influence revenue growth by driving expansion and upsell opportunities within key customer accounts through strategic ABM and nurture initiatives. By aligning closely with sales and customer success, you will create targeted, data-driven campaigns that deepen customer engagement, accelerate pipeline, and maximize retention.

Key Responsibilities

What you will do:

• Plan, build, and execute personalized Account-Based Marketing (ABM) campaigns to drive expansion (ARR) of target accounts and upsell opportunities of customers (NDR).
• Develop and optimize nurture programs that engage existing customers, increase product adoption, and surface upsell potential.
• Collaborate closely with Sales, Customer Success, and SDR teams to align marketing efforts with revenue goals.
• Analyze intent data, customer behavior, and engagement signals to refine targeting and campaign strategy.
• Create compelling content, including email sequences, industry-specific messaging, and customer case studies, to support ABM initiatives.
• Measure and report on the impact of ABM and nurture campaigns, refining strategies for continuous improvement.

Long-Term Projects

• Develop a scalable ABM framework to expand high-value accounts and drive retention.
• Build a customer marketing strategy that strengthens long-term relationships and increases customer lifetime value.
• Optimize and automate nurture workflows to improve conversion rates from engagement to revenue.
• Experiment with and implement new multi-channel approaches for deeper personalization and customer engagement.
• Establish best practices for sales and marketing alignment, ensuring seamless collaboration on expansion opportunities.

Skills, Knowledge & Expertise

You will be a great fit here if you:

• Are passionate about creating highly targeted, data-driven marketing campaigns that drive real revenue impact.
• Thrive in a fast-moving, collaborative environment where sales and marketing alignment is key to success.
• Enjoy using customer insights, intent data, and engagement signals to refine and personalize marketing efforts.
• Have a proactive, problem-solving mindset and are always looking for ways to optimize and improve campaigns.
• Are excited about the challenge of influencing the expansion pipeline and growing customer relationships through strategic marketing.
• Enjoy working cross-functionally with sales, customer success, and product teams to bring campaigns to life.
• Are results-driven and motivated by seeing the direct impact of your work on key business metrics.
• Have a test-and-learn mentality, continuously iterating and refining approaches to maximize effectiveness.

Our ideal candidate has:

• Experience executing Account-Based Marketing (ABM) and customer nurture strategies with a focus on expansion and upsell.
• A strong understanding of sales and marketing alignment, particularly in working with SDRs, AEs, and Customer Success teams.
• Hands-on experience with marketing automation tools and CRM platforms.
• A data-driven mindset with the ability to analyze customer behavior, engagement metrics, and intent signals to optimize campaigns.
• The ability to develop compelling, personalized messaging for different personas and industries.
• Strong project management skills, balancing short-term execution with long-term strategic initiatives.
• A passion for creating customer-focused marketing programs that influence pipeline and revenue growth.

Bonus Points for:

• Experience using HubSpot, Dreamdata, Gong, Intercom, or Mixpanel for marketing automation, attribution, or customer engagement.
• A background in B2B SaaS marketing, particularly in fintech, regtech, cybersecurity, crypto, or digital assets.
• Familiarity with intent data tools and behavioral analytics to drive targeted ABM campaigns.
• A track record of successfully running pipeline acceleration or deal expansion initiatives.
• Experience creating content tailored for customer engagement, upsell, and retention.
• A test-and-learn mindset, comfortable with experimenting and iterating to improve performance.

Job Benefits

How we work: Hybrid working and the option to work from almost anywhere for up to 90 days per year. £500 Remote working budget to set up your home office space.

Learning & Development: $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development.

Vacation/ Leave: Holidays: 25 days of annual leave + bank holidays. An extra day for your birthday. Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave.

Benefits: Private Health Insurance - we use Vitality! Full access to Spill Mental Health Support. Life Assurance: we hope you will never need this - but our cover is for 4 times your salary to your beneficiaries. £100 cryptocurrency for you! Cycle to Work Scheme.