Campaign Marketing Executive

Who we are? Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities. Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers. Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years. Our headquarters is in Ghent Belgium, from where we have successfully launched activities in BeNeLux and the UK. From all our offices and via our remote teams, we’re serving a strongly growing customer base, including the big 4, in 15 countries with 180+ colleagues. Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.

Your role The Campaign Marketing Executive at Silverfin plays a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets. This position is integral to our marketing team, impacting our organisation's success by crafting campaigns that resonate with our target audience and boost conversions. Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts.

Your responsibilities:

• Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches.
• Design email sequences to nurture leads, engage current customers, and re-engage inactive users.
• Collaborate with BU marketing teams to align email journeys with broader marketing and sales strategies including ABM.
• Develop compelling content in coordination with design teams for visual assets.
• Manage the technical aspects of email campaigns to ensure compatibility across platforms.
• Champion database health and analyse email campaign performance using key metrics and provide insights.
• Formulate recommendations for campaign improvement based on performance data.
• Ensure consistency in brand messaging across email campaigns and other marketing channels.
• Ensure all email marketing activities comply with legal requirements and best practices.

Your performance & accountability:

• Achieving high engagement rates and conversion metrics for email and related digital campaigns.
• Consistently meeting campaign deadlines and ensuring smooth execution.
• Effective integration and optimisation of email marketing with broader marketing strategies.
• Continuous improvement in database and email campaign performance based on data-driven insights.
• Increase in customer engagement and retention rates.
• Higher conversion rates and lead generation through targeted digital campaigns.
• Regular performance reviews and adjustments to strategies for optimal outcomes.

Experience and Qualifications:

• Proven experience in a digital marketing role with a focus on B2B email marketing.
• Experience in creating and managing email strategies, campaigns and content.
• Worked with email marketing tools and CRM’s (advanced Hubspot experience, Eloqua, Salesforce, Zoom etc.)
• Understanding of GDPR and email regulations.

Skills and knowledge:

• Strong knowledge of B2B email marketing strategies and best practices.
• Proficiency in marketing automation technology (Hubspot, Eloqua, Salesforce, Zoom etc.)
• Analytical skills with attention to detail and a passion for spotting opportunities in data.
• Strong organisational and project management abilities.
• Photoshop, Canva or similar would be an advantage.
• Good written communication skills.

Attitude and personality-related traits:

• Passion for educating B2B audiences on smart technology and mastering international preferences.
• Proactive and self-motivated approach to work.
• Commitment to continuous learning and improvement.
• Creative thinker with an eye for design and content.
• Strong communicator with excellent collaborative skills.
• Detail-oriented and organised, with the ability to manage multiple tasks effectively.

Career progression & development:

At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth. At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin. We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.

We care for you:

• The opportunity to help build a fast-paced and internationally growing Fintech Company, proudly part of Visma - the European leader in mission-critical cloud software.
• Regular team activities during and after work.
• Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
• Monthly Company-wide Wellbeing Days off (Reviewed Annually).
• Growth opportunities and personal training allowance.
• Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg.
• Fair salary package, lot’s of flexibility, and great additional benefits.
• Endless supply of excellent coffee, snacks, fresh fruits and drinks to finish the week.