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For Companies At a Glance
- Tasks: Manage client portfolios and drive CRM initiatives to boost sales.
- Company: Join the iconic Prada Group, a leader in luxury fashion since 1913.
- Benefits: Enjoy a creative work environment with opportunities for professional growth.
- Why this job: Be part of a dynamic team focused on innovation and client engagement.
- Qualifications: Luxury retail experience preferred; strong digital skills required.
- Other info: Fluency in English and another language is mandatory.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 countries, embracing employees of more than 100 nationalities. Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE
The In-Store CRM will be responsible for managing the client portfolio as a strategic business asset. The role focuses on strengthening and developing CRM & clienteling initiatives in store and supporting the sales staff with a strong focus on driving business through CRM campaigns, client outreach initiatives (client interactions) and private appointments. The CRM Manager must be comfortable with data analysis, Excel, and campaign management to make data-driven decisions and manage the client portfolio strategically.
RESPONSIBILITIES
- Manage the client portfolio strategically, focusing on segmentation, forecasting, and growth of client relationships.
- Design and execute advanced client segmentation strategies, ensuring targeted outreach for high-value clients, prioritising engagement strategies that drive long-term loyalty.
- Analyse client data and manage the client portfolio using tools like Excel and the business CRM platform (C-Sphere) to extract insights, build reports to assess key KPIs, forecast client engagement opportunities, and drive targeted campaigns.
- Drive innovation by benchmarking CRM strategies within the market, staying updated on trends, and introducing new client engagement techniques.
- Ensure the development, implementation and execution of store CRM campaigns, including the local outreach activities, client target list extraction, and performance monitoring.
- Tie CRM efforts directly to sales and revenue goals, ensuring measurable impacts on store and individual client advisor performance through effective CRM strategy management.
- Manage client gifting and customer experiences budget to strategically enhance client relationships.
- Collaborate across departments to align CRM outreach and engagement strategies with store events, product launches and communications campaigns.
- Conduct training sessions to ensure team members understand the importance of CRM and feel confident in using related tools and strategies.
- Train and support sales staff in using digital tools (e.g. C-Sphere) to perform clienteling initiatives.
- Provide individual feedback on specific CRM initiatives and share best practices with the store team.
- Ensure adoption, consistent execution and follow-up of the Group clienteling strategy, resources and culture across all store team members.
- Monitor and track CRM based KPIs for client outreach, private appointments, prospects, productivity and outreach initiative performance.
- Develop CRM strategies that align with business objectives with key business objectives and contribute directly to sales growth.
KNOWLEDGE AND SKILLS
- Luxury retail experience is preferred.
- Strong technical attitude and digital mindset.
- Languages: English, other language is mandatory.
- Client centric attitude, problem solving, flexibility, empathy, energy.
In-Store CRM Manager, London employer: Miu Miu
Contact Detail:
Miu Miu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-Store CRM Manager, London
✨Tip Number 1
Familiarise yourself with the luxury retail market, especially CRM strategies used by leading brands. Understanding how top companies engage their clients can give you insights into what Prada might be looking for in an In-Store CRM Manager.
✨Tip Number 2
Network with professionals in the luxury retail sector, particularly those who have experience in CRM roles. Attend industry events or join relevant online forums to connect with others and gain valuable insights that could help you stand out.
✨Tip Number 3
Brush up on your data analysis skills, particularly in Excel and any CRM platforms similar to C-Sphere. Being able to demonstrate your proficiency in these tools during interviews will show that you're ready to handle the responsibilities of the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed client relationships in the past. Highlighting your experience with client segmentation and engagement strategies will showcase your ability to drive business through CRM initiatives.
We think you need these skills to ace In-Store CRM Manager, London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the In-Store CRM Manager position. Tailor your application to highlight relevant experiences that align with managing client portfolios and driving CRM initiatives.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in luxury retail, CRM management, or data analysis. Use specific examples to demonstrate how you've successfully managed client relationships and driven business growth through CRM strategies.
Showcase Technical Skills: Since the role requires a strong technical attitude and proficiency in tools like Excel and CRM platforms, be sure to mention your skills in these areas. Provide examples of how you've used data analysis to inform decisions or improve client engagement.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the brand and the luxury retail sector. Discuss why you're interested in working for the Prada Group and how your values align with their commitment to excellence and innovation.
How to prepare for a job interview at Miu Miu
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of CRM systems and strategies during the interview. Discuss any previous experience you have with client segmentation, data analysis, and campaign management, as these are crucial for the In-Store CRM Manager role.
✨Demonstrate Your Luxury Retail Experience
Since luxury retail experience is preferred, be prepared to share specific examples from your past roles that showcase your ability to engage high-value clients and drive sales through effective CRM initiatives.
✨Prepare for Data-Driven Discussions
The role requires a strong focus on data analysis. Brush up on your Excel skills and be ready to discuss how you've used data to inform your decisions in previous positions. You might even want to bring examples of reports or insights you've generated.
✨Emphasise Collaboration Skills
Collaboration across departments is key in this role. Be ready to talk about how you've worked with different teams in the past to align strategies and achieve common goals, especially in relation to client engagement and store events.
