Regional Marketing Manager

At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.

The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values: Win as One. Delight Customers. Deliver Great Outcomes.

About The Role: The Regional Marketing Manager will be responsible for developing and executing marketing strategies that create demand, grow customer acquisition, and build customer advocacy for ShipStation in Europe. The role works closely with the sales team, the marketing team, and other departments to execute local marketing initiatives. This role requires someone who is ambitious, a self-starter and can work across teams to deliver results with limited resources.

Travel Requirements: Less than 5%

What will you be doing?

• Regional Marketing Execution: Develop and implement regional marketing programs to improve customer acquisition. Understand the competitive landscape to identify opportunities and inform marketing plans. Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and optimize performance.
• Events and Partnerships: Find and create partnerships and participate in events with local organizations and influencers that drive awareness and customer acquisition in the local markets.
• Sales Enablement and Lead Nurture: Work closely with the sales team on lead follow-up and conversion. Provide them with the tools, resources, and knowledge they need to effectively sell the product. Utilize marketing automation tools to nurture leads and track campaign performance.
• Content: Drive the creation of content including webinars and locally optimized content. Create local customer stories and proof points to engage prospects and customers and adapt content produced for other markets for local audiences.
• Acquisition: Work closely with the performance team to optimize and improve media spend. Test new tactics and experiment with new ideas. Drive local website and landing pages to improve performance. Monitor and report on key performance metrics related to product marketing initiatives, using data to guide decision-making and strategy adjustments.

What are we looking for?

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 6+ years in a product marketing role or similar operational marketing role.
• Proven track record of delivering growth in market.
• Strong understanding of digital marketing channels and tools.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to derive insights from data.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

What will make you stand out?

• Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach.
• A drive to put the customer at the centre of everything.
• A passion for technology and find it easy to explain technical concepts to non-technical audiences.
• Demonstrated ability to turn complex information into easy to understand messaging.
• An ability to work across multiple teams who own multiple products, influencing and driving others to hit the desired goals.
• The ability to thrive in a dynamic, fast-paced environment.

What do we offer?

• Tools for the job: Auctane will provide you with all equipment you need, ensuring you can seamlessly and securely work from either the London office or the comfort of your home.
• Flexible hybrid working approach: Hybrid working offers the flexibility to balance on-site collaboration and remote productivity, leading to enhanced efficiency and well-being.
• Central London location: Experience the best of both worlds and join us at our fantastic office. Immerse yourself in our dynamic and open culture.
• 25 days holiday (plus public holidays). Your holiday entitlement will increase to max. of 30 days, based on your length of service.
• Company Pension: Auctane operates a contributory pension scheme on behalf of its employees, and will contribute up to 4%, providing the employee matches the contribution.
• Life insurance: Auctane will provide 4x of base salary. This benefit is available from the first day of employment.
• Long term income protection: 50% of your base salary for up to 5 years. This benefit is available from the first day of employment.
• Private Medical and Dental Insurance: Both benefits are via our partner Bupa and available post probation.
• Personal Training Budget: We offer a generous training budget of up to £2000 per year dedicated to your professional development.
• Health and Wellbeing: We have a wealth of health and wellbeing benefits available.
• Tax-Free Childcare: You may be eligible for tax free childcare, subject to the criteria set by the government.
• Cycle to work scheme: Auctane offers a subsidised cycle purchase scheme.
• Interest-free season ticket loan: Auctane can provide an interest free loan of up £7,000 to purchase an annual season ticket for travel requirements.
• Referral Bonus: Our Employee Referral Bonus Program is designed to reward you for helping us build an even stronger and more talented team.
• Postal Services: Auctane offers 99% discount on personal shipments using Packlink.pro.