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- Tasks: Lead and optimise paid media campaigns across various channels to drive performance.
- Company: Join Major Players, a leading digital talent agency committed to diversity and inclusion.
- Benefits: Enjoy a hybrid work model with 3 days in the office and flexible hours.
- Why this job: Be part of a dynamic team that values innovation and collaboration while making a real impact.
- Qualifications: Proven experience in managing paid media campaigns and strong analytical skills required.
- Other info: This role offers a chance to work with top brands and enhance your career in a supportive environment.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced Senior Paid Media Manager to lead the strategy, execution, and optimisation of paid media campaigns across multiple channels. This role is key in driving performance, maximising ROI, and ensuring campaigns align with broader business objectives. The successful candidate will be responsible for managing budgets, overseeing campaign performance, and collaborating with cross-functional teams to enhance media effectiveness.
Key Responsibilities
- Paid Media Strategy & Execution - Develop and implement high-performing paid media strategies across search, social, display, and programmatic channels.
- Campaign Optimisation - Continuously monitor and optimise campaigns to improve key performance metrics, including CTR, CPA, and ROAS.
- Budget & Performance Management - Manage multi-channel media budgets effectively, ensuring efficient allocation of resources for maximum ROI.
- Stakeholder Collaboration - Work closely with internal teams and external agencies to align paid media efforts with wider marketing objectives.
- Reporting & Insights - Analyse performance data, generate insights, and present actionable recommendations to key stakeholders.
Skills & Experience
- Paid Media Expertise - Proven experience in planning, executing, and optimising paid media campaigns across multiple platforms, including Google Ads, Meta, LinkedIn, and programmatic channels. Strong understanding of audience segmentation, bidding strategies, and performance tracking. Experience with A/B testing, conversion rate optimisation, and attribution modelling.
- Analytics & Performance Optimisation - Advanced proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualisation platforms. Ability to interpret data, derive insights, and make strategic recommendations to improve campaign effectiveness. Strong understanding of key performance metrics, including CPC, CPM, CPA, and LTV.
- Stakeholder & Budget Management - Experience managing significant media budgets, ensuring cost efficiency and performance-driven spend. Strong communication and presentation skills, with the ability to translate complex data into clear insights for stakeholders. Ability to work cross-functionally with internal marketing, creative, and data teams, as well as external agencies and media partners.
Personal Attributes
- Strategic Thinker - Ability to develop innovative paid media strategies that drive meaningful business results.
- Detail-Oriented - A meticulous approach to campaign execution and performance analysis.
- Proactive & Collaborative - A self-starter with a problem-solving mindset who thrives in a team-oriented environment.
Location & Workplace Policy
London Hybrid - 3 days a week on site.
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
Senior Paid Media Manager employer: Major Players | B Corp™
Contact Detail:
Major Players | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta. This knowledge will help you demonstrate your expertise during interviews and show that you're up-to-date with industry changes.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as this will highlight your ability to drive performance and optimise budgets effectively.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in paid media. Engaging with others can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 4
Showcase your analytical skills by preparing examples of how you've used data to inform your strategies. Being able to interpret performance metrics and make data-driven decisions is crucial for this role.
We think you need these skills to ace Senior Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid media management, focusing on specific campaigns you've led and the results achieved. Use metrics to demonstrate your impact, such as ROI improvements or budget management.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and detail-oriented approach. Mention specific tools and platforms you have used, like Google Ads or Google Analytics, and how they relate to the role.
Showcase Relevant Skills: Clearly outline your expertise in analytics and performance optimisation. Discuss your familiarity with A/B testing and conversion rate optimisation, and how these skills can benefit the company's paid media strategy.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, provide examples of past collaborations with internal teams or external agencies. Illustrate how your communication skills helped align media efforts with broader marketing objectives.
How to prepare for a job interview at Major Players | B Corp™
✨Showcase Your Paid Media Expertise
Be prepared to discuss your previous experiences in planning and executing paid media campaigns. Highlight specific platforms you've worked with, such as Google Ads or Meta, and share examples of successful strategies you've implemented.
✨Demonstrate Analytical Skills
Familiarise yourself with key performance metrics like CTR, CPA, and ROAS. During the interview, be ready to explain how you use analytics tools to derive insights and optimise campaigns, showcasing your ability to make data-driven decisions.
✨Prepare for Budget Management Questions
Expect questions about your experience managing media budgets. Be ready to discuss how you've allocated resources effectively in the past and how you ensure cost efficiency while maximising ROI.
✨Emphasise Collaboration and Communication
Since this role involves working with cross-functional teams, prepare examples that demonstrate your collaborative approach. Discuss how you've successfully communicated complex data insights to stakeholders and aligned media efforts with broader marketing objectives.
