At a Glance
- Tasks: Lead content strategy and external communications to enhance brand presence.
- Company: Join Mourant, a forward-thinking firm valuing inclusivity and collaboration.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Shape impactful narratives and collaborate with senior stakeholders in a vibrant culture.
- Qualifications: Significant experience in communications, PR management, and content creation required.
- Other info: Ideal for those passionate about driving brand success in a global context.
The predicted salary is between 43200 - 72000 £ per year.
Are you a strategic communicator who thrives on shaping brand narratives, elevating reputations, and driving impactful content strategies? We have an exciting opportunity for an experienced External Communications and Content Senior Manager to join our global Marketing team. In this role, you’ll lead our Content and External Communications team, working closely with colleagues across the business to develop and execute a compelling content marketing strategy that enhances Mourant’s brand presence in key markets.
Your work will be varied and dynamic, covering everything from media relations and thought leadership to PR strategy and crisis communications. You’ll have the opportunity to collaborate with senior stakeholders, oversee high-quality content creation, and ensure our brand voice remains consistent, engaging, and impactful across all external channels.
If you would like to join an ambitious and forward-thinking firm whose inclusive culture and values recognise that its people are fundamental to its success, we would love to hear from you.
About the roleIn this role, you will:
- Develop and drive the global content marketing strategy, ensuring alignment with Mourant’s overall brand narrative, commercial objectives and client-first ethos.
- Lead and mentor the Content and External Communications Team, overseeing the creation of compelling thought leadership pieces, articles, white papers and digital content.
- Manage external communications efforts, including PR and media relations, to secure press coverage, manage media relationships and uphold Mourant’s reputation.
- Collaborate closely with other marketing sub-teams (Campaign & Creative, Digital Marketing, Brand Communications & Engagement) to drive consistent messaging and seamless execution of campaigns and content across channels.
- Implement crisis and issues management protocols, working with senior stakeholders to swiftly and effectively respond to external challenges.
- Track and report on content performance, PR outcomes and directory results, using data-driven insights to optimise future strategies.
- Champion brand consistency by enforcing tone-of-voice guidelines and editorial standards across all external-facing platforms.
- Significant experience in external communications, campaign and content creation and PR management, ideally within a professional services or B2B environment.
- Proven track record of developing and implementing successful cross-channel content strategies that support brand and commercial objectives.
- Excellent leadership and people management skills, with the ability to inspire and develop a high-performing team.
- Outstanding creative copywriting and editorial skills, with meticulous attention to detail and an ability to convey complex ideas in an engaging, client-friendly manner.
- Advanced stakeholder management skills, including the ability to collaborate effectively with senior leaders, lawyers and colleagues across multiple geographies.
- Analytical approach, with confidence using data and metrics to evaluate content performance, PR reach and media impact, and to inform continuous improvement.
- Commitment to an inclusive, collaborative culture, ensuring high standards of excellence and shared purpose across the wider Marketing team.
Contact Detail:
Mourant Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land External Communications and Content Senior Manager
✨Tip Number 1
Familiarise yourself with Mourant's brand narrative and values. Understanding their ethos will help you align your communication strategies with their objectives, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing media relations and PR campaigns. Be prepared to discuss specific examples of how you've successfully secured press coverage and enhanced brand reputation in previous roles.
✨Tip Number 3
Highlight your leadership skills by sharing instances where you've mentored or developed a team. This role requires strong people management abilities, so demonstrating your capacity to inspire others is key.
✨Tip Number 4
Prepare to discuss your analytical approach to content performance. Being able to articulate how you've used data to inform strategies and improve outcomes will set you apart from other candidates.
We think you need these skills to ace External Communications and Content Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in external communications, content creation, and PR management. Use specific examples that demonstrate your ability to develop successful content strategies and lead teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for strategic communication and how your background aligns with Mourant's values. Mention specific achievements in previous roles that showcase your leadership and creative skills.
Showcase Your Analytical Skills: Include examples of how you've used data to evaluate content performance and inform strategies. This will demonstrate your analytical approach and commitment to continuous improvement, which are essential for this role.
Highlight Collaboration Experience: Emphasise your experience working with senior stakeholders and cross-functional teams. Provide examples of successful collaborations that led to impactful campaigns or content, showcasing your ability to drive consistent messaging.
How to prepare for a job interview at Mourant Group
✨Showcase Your Strategic Thinking
Prepare to discuss how you've developed and executed content marketing strategies in the past. Be ready to share specific examples that demonstrate your ability to align content with brand narratives and commercial objectives.
✨Highlight Leadership Experience
Since this role involves leading a team, be sure to talk about your leadership style and experiences. Share instances where you've successfully mentored team members or led projects, showcasing your ability to inspire and develop talent.
✨Demonstrate Your PR Savvy
Familiarise yourself with current trends in media relations and crisis communications. Be prepared to discuss how you've managed external communications in challenging situations and secured positive press coverage for previous employers.
✨Emphasise Data-Driven Decision Making
Discuss your analytical skills and how you've used data to evaluate content performance and inform strategies. Bring examples of metrics you've tracked and how they influenced your content or PR decisions.