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- Tasks: Develop and execute impactful social media campaigns with a focus on audience engagement.
- Company: Join Ogilvy, a leading global agency known for creative excellence and innovative solutions.
- Benefits: Enjoy hybrid working, attractive packages, and continuous growth opportunities in a diverse team.
- Why this job: Be part of a culture that values creativity, collaboration, and making a positive impact.
- Qualifications: 3+ years in social media marketing; strong communication and organisational skills required.
- Other info: Ogilvy is committed to diversity and fostering a culture of respect and belonging.
The predicted salary is between 36000 - 60000 £ per year.
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.
The Connections Planner plays a crucial role in developing and executing impactful social media campaigns. This role requires a deep understanding of the social media landscape, audience behavior, and modular content planning. The Connections Planner will be responsible for translating overarching campaign strategies into effective, channel-specific plans, ensuring consistent messaging and optimal delivery across hundreds of touchpoints and assets. This includes audience segmentation, platform selection, content strategy, and performance analysis. The role demands a data-driven approach, a passion for social media innovation, and a collaborative spirit.
RESPONSIBILITIES- Modular Campaign Planning: Develop and execute modular campaign plans, adapting core messaging and creative assets for diverse social media platforms and audience segments.
- Cross-Platform Strategy: Translate overarching campaign strategies into platform-specific execution plans, considering platform best practices, audience behavior, and campaign objectives.
- Audience Segmentation & Targeting: Define target audiences for each platform and campaign, leveraging data and insights to ensure effective reach and engagement.
- Content Strategy & Calendar: Develop engaging content strategies aligned with campaign objectives, including content calendars, formats, and publishing schedules.
- Performance Analysis & Reporting: Track and analyze campaign performance, providing regular reports and insights to optimize ongoing and future campaigns.
- Collaboration & Communication: Work closely with creative, media, and client teams to ensure seamless campaign execution and communication.
- Social Listening & Trend Monitoring: Stay abreast of social media trends, best practices, and emerging platforms to inform campaign strategies and identify opportunities.
- Platform Expertise: Maintain a deep understanding of social media platforms, including algorithm updates, advertising options, and content formats.
- 3+ years of experience in social media marketing, connections or communications planning, or a related field.
- Proven experience in developing and executing successful social media campaigns.
- Strong understanding of modular content planning and asset management.
- Cross-Departmental Collaboration: Serve as an internal conduit between strategic, client services, and creative departments.
- Expertise in social media platforms, including Facebook, Instagram, X, TikTok, Pinterest, etc.
- Data-driven approach to campaign planning and analysis.
- Excellent communication, organizational, and time management skills.
- Ability to work independently and as part of a team.
- Passion for social media and a strong understanding of the evolving digital landscape.
- Experience with social listening and analytics tools.
- Proficiency in Microsoft Office Suite and social media management platforms.
- Bachelor's degree in marketing, communications, or a related field preferred.
- High proficiency in English.
- Experience with social commerce and influencer marketing.
- Advanced knowledge of social media advertising platforms.
- Experience with creative development and production.
- A desire to utilize AI to help streamline base and adapt messaging.
- Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ.
- Attractive package and benefits.
- Strong flexibility plan.
- Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.
- We thrive on transparency – Our words and promises produce actions.
- As an Ogilvy Social.Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.
- Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
Connections Planner - Strategy team employer: Ogilvy Social.Lab Belgium
Contact Detail:
Ogilvy Social.Lab Belgium Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Connections Planner - Strategy team
✨Tip Number 1
Familiarise yourself with Ogilvy's recent campaigns and their approach to social media. Understanding their style and the types of content they produce will help you align your ideas with their vision during interviews.
✨Tip Number 2
Engage with Ogilvy's social media channels. By actively participating in discussions or sharing relevant insights, you can demonstrate your passion for social media and your understanding of current trends, which is crucial for the Connections Planner role.
✨Tip Number 3
Network with current or former employees of Ogilvy on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 4
Stay updated on the latest social media tools and analytics platforms. Being knowledgeable about these resources will not only enhance your skill set but also show your commitment to a data-driven approach, which is essential for the role.
We think you need these skills to ace Connections Planner - Strategy team
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Connections Planner position. Tailor your application to highlight relevant experience in social media marketing and campaign planning.
Craft a Compelling CV: Your CV should clearly showcase your 3+ years of experience in social media marketing. Include specific examples of successful campaigns you've executed, focusing on modular content planning and audience segmentation.
Write a Tailored Cover Letter: In your cover letter, express your passion for social media and innovation. Mention how your skills align with Ogilvy's values and their approach to Borderless Creativity. Be sure to include any experience with social listening and analytics tools.
Highlight Collaborative Experience: Since the role requires cross-departmental collaboration, emphasise your ability to work with creative, media, and client teams. Provide examples of how you've facilitated communication and ensured seamless campaign execution in previous roles.
How to prepare for a job interview at Ogilvy Social.Lab Belgium
✨Know Your Platforms
Familiarise yourself with the latest trends and features of social media platforms like Facebook, Instagram, TikTok, and X. Be prepared to discuss how you would leverage these platforms for effective campaign execution.
✨Showcase Your Data Skills
Be ready to demonstrate your ability to analyse data and derive insights. Discuss specific examples where you've used data to inform your campaign strategies and improve performance.
✨Prepare for Collaboration Questions
Since the role requires cross-departmental collaboration, think of examples from your past experiences where you successfully worked with creative and client teams. Highlight your communication skills and teamwork.
✨Emphasise Your Passion for Social Media
Convey your enthusiasm for social media and its evolving landscape. Share any personal projects or initiatives that showcase your creativity and understanding of audience engagement.
