Marketing Lead

Salary: £33,000–£36,000 per year

Full-time, Permanent

About Us

The 29 Fleet Street Ltd is a long established, independent clinic offering a varied range of private medical and healthcare services to individual patients and companies. An exciting opportunity has arisen for a Marketing Lead to join our clinic team. We are looking for someone full of ideas, naturally proactive and able to keep up in a fast-moving clinic environment. You’ll already have a good understanding of how content marketing can be used for building brand awareness & driving bookings to our London-based clinic. Working with our marketing consultant, the successful candidate will be a key player in driving growth and loyalty in the UK and globally; whilst supporting the overall marketing strategy. This is a full-time position Monday – Friday (40 hours a week) and offers the right candidate an excellent opportunity for career development. The role is clinic-based and not suitable for working from home.

Key Responsibilities

• Oversee day-to-day marketing for all three clinic brands.
• Interact with our clinicians and patient-facing staff to develop and maintain a deep understanding of our services in order to promote them effectively.
• Manage and maintain clinic websites and social media channels including Fleet Street Clinic, Whitby & Co. & flujabs.org, communicating relevant staff and external contractors as appropriate.
• Create and edit engaging content.
• Write and design regular clinic newsletters and patient communications as well as send them out.
• Research, collect, and analyse relevant data from Fleet Street and external providers in order to assist with business growth.
• Create new / oversee existing in house and external marketing campaigns (including digital marketing, A-boards); track their effectiveness; and report to the Clinic Manager and Directors.
• Assist in planning and managing the marketing budget alongside senior leadership.
• Design and enforce appropriate branding and campaigns where appropriate.
• Communicate across departments to ensure consistent branding and to bring awareness to relevant trends or opportunities.
• Lead marketing for special projects, including the clinic’s 30th anniversary events.
• Support the clinic’s quality standards/accreditations.
• Oversee the purchase and maintenance of promotional materials such as branded items and signage.

What We’re Looking For

• 3+ years of experience in a digital marketing or content role.
• Excellent writing and content creation skills.
• Experience managing social media platforms and digital campaigns.
• Competent in Canva; bonus if you have video editing or Adobe design experience.
• Strong communication and stakeholder engagement skills.
• Highly organised with the ability to juggle multiple brands and channels.
• Able to take initiative and run with ideas, with strategic support when needed.

Benefits

• Company pension
• Employee discount
• Free flu jabs
• 8-hour shift, Monday to Friday

How to Apply

Please send your CV, cover letter, and responses to at least two of the following tasks:

• Review the Fleet Street Clinic website (What do you like or not like? What would you change? How would you promote our travel vaccinations to someone in their 30s planning a trip to a high-risk destination?)
• You are preparing a newsletter to email to our patients in the 18 to 25 age group: pick 5 current health topics you think would be of greatest interest to them and write a strapline that would make them want to find out more.
• Write a letter to a former patient of our optical practice persuading them to resubscribe.

Applications without completed tasks will not be considered.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitals and Health Care