Marketing Machine Learning Engineer

At Cleo, we are embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This is a chance to join a team of brilliant, driven individuals who are passionate about making a real difference.

Machine Learning Engineers at Cleo work on building novel solutions to real-world problems. This could include creating chatbots to coach our users around their financial health, creating classifiers to better understand transaction data, or optimising transactions within our payments platform. We are looking for a Machine Learning Engineer specialising in Marketing Science to become a cornerstone of our high-performing team. As the first Machine Learning Engineer in this squad, you will harness data to unlock insights into channel performance, support to optimise marketing strategies, and drive our growth.

Working closely with our Director of Performance Marketing, Marketing Analytics Manager, and cross-functional teams, your work will directly impact how we attract, engage, and retain Cleo’s users.

What You’ll Be Doing

• Marketing Measurement: Building out and improving Cleo’s marketing measurement toolkit, including Marketing Mix Models (MMM), attribution modelling, and incrementality testing to provide clear insights into the drivers of overall and channel performance.
• Lifetime Value Modelling: Develop and optimise predictive models that forecast user lifetime value, ensuring data-driven channel optimisation and decisions that maximise Return On Ad Spend.
• Budget Allocation Tools: Create scalable, automated decision-support tooling that optimises the distribution of our marketing budget across channels.
• Marketing Lift Tests: Work with our performance marketing team and marketing platforms (Meta, Tiktok, Apple etc) to design and implement lift studies that enhance our understanding of channel performance & incrementality.
• Brand Marketing Campaign Analysis: Develop causal inference models to provide deeper insights into the performance and uplift of our brand marketing campaigns on awareness and acquisition.
• Operational Excellence: Continuously review and refine data processes, collection and tooling, collaborating with engineering to maximise efficiency.

What you’ll need

• 3+ years in Data Science, with a focus on Marketing Science or a related field.
• Strong background in statistical analysis, including Marketing Mix Modelling and Predictive LTV modelling.
• Excellent knowledge of both Data Science (Python, SQL) and production tools (Airflow).
• Experience of shipping tested models which make predictions in batch or real time.
• Proven ability to understand stakeholder problems and build models that get used for decision-making, including surfacing the results in tooling or dashboards.

Nice to have

• A proactive approach to learning new technologies and stepping outside your comfort zone.
• Experience with B2C subscription business models.
• A keen interest in leveraging advanced analytics to drive financial technology innovations.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews.
• Work at one of the fastest-growing tech startups, backed by top VC firms.
• A clear progression plan.
• Flexibility to ensure a healthy work-life balance.
• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer-matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• Online mental health support via Spill.

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.