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For Companies At a Glance
- Tasks: Lead media strategy for global clients, focusing on innovative communication solutions.
- Company: Join Zenith International, a dynamic team supporting 250 offices across 95 countries.
- Benefits: Enjoy flexible working, reflection days, and family-friendly policies.
- Why this job: Be part of a creative culture that values diverse perspectives and drives impactful marketing.
- Qualifications: Experience in media planning, strong analytical skills, and excellent communication are essential.
- Other info: This is a 12-month maternity cover role with opportunities for professional development.
The predicted salary is between 48000 - 72000 £ per year.
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
Our Commitment: At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.
Overview: We are looking for a Strategy Director who is an open-minded and free-thinking media strategist with global experience, who has previously led campaigns for a range of clients and categories and has a track record of delivering innovative and creative communications solutions. You need to be passionate about tackling the challenges that face brands in the modern marketing landscape.
Responsibilities:
- Develop effective, efficient and exciting cross-channel media strategies, rooted in unquestionable rationale, typically in PowerPoint format.
- Analyse and draw-out implications from research, media planning tools and other data sources to evidence recommendations.
- Take the lead on responding to strategy briefs and driving strategic projects.
- Ensure strategy alignment and support to account, specialist and network teams.
- Accountable for leveraging past campaign data and learnings to develop, refine and deliver implementation guidelines and improve future campaigns.
- Responsible for staying on top of media and digital trends.
- Responsible for leading the collaboration with creative agency partners.
- Responsible for working closely with Zenith Local Market and Centralised Digital Teams to support them with the media strategy and execution.
Qualifications:
- Demonstrable experience in media planning and strategy, with international exposure.
- An assured presenter, confident and collected. Excellent communication skills are critical.
- Strong analytical skills and proficiency in media planning tools.
- Fluency in English; additional languages a plus.
- Willingness to travel internationally.
- Passionate about multi-media channel planning based on data-led insights.
- Familiarity with FMCG sector clients.
- Strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Client and internal stakeholders.
Additional Information: Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
Contact Detail:
Publicis Groupe UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Strategy Director (FTC to cover mat leave)
✨Tip Number 1
Familiarise yourself with the latest trends in media planning and strategy, especially those relevant to the FMCG sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to Zenith's goals.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in global strategy roles. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss your past experiences in leading campaigns and how you've tackled challenges in the media landscape. Be ready to share specific examples that demonstrate your strategic thinking and problem-solving skills.
✨Tip Number 4
Showcase your ability to work collaboratively by highlighting any previous experiences where you've successfully partnered with creative teams or other departments. This will align well with Zenith's emphasis on teamwork and collaboration.
We think you need these skills to ace Global Strategy Director (FTC to cover mat leave)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media planning and strategy, especially any international exposure. Use specific examples that demonstrate your ability to lead campaigns and deliver innovative solutions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for tackling modern marketing challenges. Highlight your understanding of the changing media landscape and how it can influence consumer behaviour. Be sure to mention your experience with data-driven strategies.
Showcase Your Analytical Skills: When detailing your experience, emphasise your strong analytical skills and proficiency in media planning tools. Provide examples of how you've used data to inform your strategies and improve campaign outcomes.
Prepare for the Interview: If you get called for an interview, be ready to discuss your past campaigns in detail. Prepare to articulate how you would develop effective cross-channel media strategies and your approach to collaborating with creative agency partners.
How to prepare for a job interview at Publicis Groupe UK
✨Showcase Your Global Experience
As a Strategy Director, it's crucial to highlight your international exposure. Be prepared to discuss specific campaigns you've led across different markets and how you adapted strategies to fit diverse consumer behaviours.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform media planning and strategy. Discuss any tools or methodologies you're familiar with, such as Marketing Mix Modelling.
✨Communicate Clearly and Confidently
Excellent communication is key for this position. Practice articulating your ideas clearly and confidently, especially when discussing complex strategies. Use PowerPoint effectively to present your recommendations in a simple and engaging manner.
✨Emphasise Team Collaboration
The role involves working closely with various teams, so be ready to share experiences where you've successfully collaborated with others. Highlight your ability to motivate and coach junior team members, showcasing your leadership skills.
