Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for innovative diabetes products and engage key stakeholders.
- Company: Join a pioneering diabetes diagnostic company expanding in the UK market.
- Benefits: Enjoy a competitive salary, bonus structure, and comprehensive benefits package.
- Why this job: Make a real impact in diabetes care while leading a dynamic marketing team.
- Qualifications: Experience with BGM/CGM devices and KOL engagement in Endocrinology required.
- Other info: Be part of a journey transforming diabetes management in the UK.
The predicted salary is between 43200 - 72000 £ per year.
We are collaborating with a leading diabetes diagnostic company who is looking to expand within the UK. They are an innovative company looking to bring 3 new products to the market. We are searching for a Marketing Director who has experience operating with BGM and/or CGM devices, with experience operating with KOLs within the Endocrinology space.
As the UK Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to strengthen our brand presence, engage key stakeholders, and maximize market penetration for our existing and new products. Reporting to the UK General Manager, you will play a pivotal role in shaping the commercial success of our diabetes portfolio, leading a high-performing marketing team, and working cross-functionally with sales, medical, and regulatory teams.
Key Responsibilities:
- Marketing Strategy Development: Create and implement a robust marketing strategy aligned with business objectives to enhance brand positioning and market share.
- New Product Launches: Lead the go-to-market strategy for three new diabetes products, ensuring successful market entry, adoption, and growth.
- Market & Competitive Analysis: Conduct in-depth research to identify trends, customer needs, and competitor strategies, translating insights into actionable plans.
- Stakeholder Engagement: Collaborate with internal teams, healthcare professionals, patient advocacy groups, and key opinion leaders to drive brand awareness and credibility.
- Campaign Management: Develop and oversee omnichannel marketing campaigns, including digital, print, and event-based strategies to engage target audiences effectively.
- Team Leadership & Development: Manage and mentor a team of marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
- Budget & Performance Management: Oversee marketing budgets, ensure cost-effective execution of campaigns, and measure performance through KPIs and ROI analysis.
- Regulatory & Compliance Adherence: Work closely with medical and regulatory teams to ensure all marketing activities align with UK healthcare regulations and industry standards.
This is an exciting opportunity to be a part of an expanding company that is launching innovative diabetes products that make a real difference to patients' lives. This position will offer a competitive salary, bonus structure, and a comprehensive benefits package. If you are a strategic and results-driven marketing leader passionate about making an impact in diabetes care, we would love to hear from you. Apply now to be part of our journey in transforming diabetes management in the UK.
Marketing Director employer: CM Medical Recruitment
Contact Detail:
CM Medical Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the diabetes and endocrinology sectors. Attend industry conferences or webinars to connect with key opinion leaders and potential colleagues who can provide insights into the company and its culture.
✨Tip Number 2
Familiarise yourself with the latest trends in blood glucose monitoring (BGM) and continuous glucose monitoring (CGM) devices. Being knowledgeable about current innovations will help you stand out as a candidate who is genuinely passionate about the field.
✨Tip Number 3
Prepare to discuss your experience with product launches in detail. Be ready to share specific examples of successful marketing strategies you've implemented, particularly in the medical equipment sector, to demonstrate your capability for this role.
✨Tip Number 4
Research the company’s existing products and their market performance. Understanding their current position will allow you to propose tailored strategies that align with their goals and show your commitment to their success.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly with BGM and/or CGM devices. Emphasise any previous roles where you engaged with KOLs in the Endocrinology space.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for diabetes care and outlines how your strategic vision aligns with the company's goals. Mention specific achievements in previous roles that demonstrate your ability to lead successful marketing strategies.
Showcase Your Leadership Skills: In your application, provide examples of how you've managed and developed marketing teams. Highlight your approach to fostering innovation and accountability within your team.
Demonstrate Market Knowledge: Include insights from your market and competitive analysis experience. Discuss how you've previously identified trends and customer needs, and how you translated those insights into actionable marketing plans.
How to prepare for a job interview at CM Medical Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Director, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Be prepared to discuss specific examples of past strategies you've implemented, the results achieved, and how they align with business objectives.
✨Highlight Your Experience with BGM and CGM Devices
Make sure to emphasise your experience with Blood Glucose Monitoring (BGM) and Continuous Glucose Monitoring (CGM) devices. Discuss any relevant projects or campaigns you've led in this area, as well as your understanding of the market dynamics and customer needs.
✨Engage with Key Opinion Leaders
Since stakeholder engagement is crucial for this role, be ready to talk about your experience working with Key Opinion Leaders (KOLs) in the endocrinology space. Share how you've built relationships and leveraged these connections to enhance brand credibility and awareness.
✨Demonstrate Leadership Skills
As you'll be leading a high-performing marketing team, it's important to showcase your leadership style. Prepare to discuss how you've managed and mentored teams in the past, fostering a culture of innovation and accountability while achieving marketing goals.
