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- Tasks: Lead performance marketing strategies and drive customer acquisition through data-driven campaigns.
- Company: Join Tether, a leader in digital finance, pioneering blockchain solutions globally.
- Benefits: Enjoy 100% remote work, collaborate with global talent, and be part of an innovative team.
- Why this job: Make a mark in fintech while working with bright minds and pushing industry boundaries.
- Qualifications: 5+ years in performance marketing with strong analytical skills and ad platform experience.
- Other info: Ideal for those passionate about data-driven decision-making and innovative marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Join Tether and shape the future of digital finance. At Tether, we’re not just building products; we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.
Innovate with Tether
- Tether Finance: Our innovative product suite features the world’s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.
- Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.
- Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.
- Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.
- Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.
Why Join Us?
Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry. If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you. Are you ready to be part of the future?
About the job
We are looking for a Performance Marketing & Customer Acquisition Manager to lead our media spend optimization and customer growth strategy for consumer-facing products. This role is perfect for someone who thrives on data-driven decision-making, has deep technical expertise in performance marketing, and can execute campaigns that drive measurable results.
Key Responsibilities
- Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).
- Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
- Manage media spend efficiently to ensure cost-effective conversions.
- Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals.
- Analyze and report on campaign performance, providing actionable insights for continuous improvement.
- Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking.
Minimum Requirements
- 5+ years of experience in performance marketing, growth marketing, or a similar role.
- Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
- Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
- Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
- Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
- Strong problem-solving skills and a results-driven mindset.
Performance Marketing & Customer Acquisition Manager (100% remote - UK) employer: Tether Operations Limited
Contact Detail:
Tether Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Customer Acquisition Manager (100% remote - UK)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing and customer acquisition. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies that can set you apart.
✨Tip Number 2
Network with professionals in the fintech space, especially those who have experience in performance marketing. Attend virtual events or webinars to connect with like-minded individuals and gain insights into what Tether might be looking for in a candidate.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to drive customer acquisition and optimise media spend effectively, as this will showcase your hands-on experience.
✨Tip Number 4
Research Tether's products and services thoroughly. Understanding their unique offerings and how they fit into the broader fintech landscape will help you tailor your approach and demonstrate your genuine interest in contributing to their mission.
We think you need these skills to ace Performance Marketing & Customer Acquisition Manager (100% remote - UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and customer acquisition. Use specific metrics to demonstrate your success in previous roles, such as ROI improvements or successful campaign outcomes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your skills align with Tether's mission. Mention specific projects or achievements that showcase your expertise in data-driven decision-making and campaign optimisation.
Showcase Technical Skills: Emphasise your familiarity with tools like Google Analytics, Meta Business Manager, and other ad platforms. Provide examples of how you've used these tools to drive customer acquisition and optimise media spend.
Highlight Analytical Abilities: Demonstrate your analytical skills by discussing how you've used data to inform marketing strategies. Include examples of A/B testing or audience segmentation that led to improved campaign performance.
How to prepare for a job interview at Tether Operations Limited
✨Showcase Your Data-Driven Mindset
Since the role focuses on performance marketing, be prepared to discuss specific examples of how you've used data to drive decisions in past campaigns. Highlight your analytical skills and any tools you've used, such as Google Analytics or Meta Business Manager.
✨Demonstrate Technical Expertise
Make sure to brush up on your knowledge of ad platforms and tracking tools. Be ready to explain your experience with A/B testing, audience segmentation, and how you've optimised campaigns for better ROI in previous roles.
✨Align with Company Values
Tether values transparency and innovation. During the interview, express your passion for fintech and how you can contribute to their mission. Share your thoughts on the importance of trust in digital finance and how you can help enhance it through your marketing strategies.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about Tether's current marketing strategies, team dynamics, and future goals. This shows your genuine interest in the company and helps you assess if it's the right fit for you.
