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For Companies At a Glance
- Tasks: Lead performance marketing strategies and drive customer acquisition through data-driven campaigns.
- Company: Join Tether, a pioneer in digital finance and blockchain technology.
- Benefits: Enjoy 100% remote work, collaborate globally, and be part of an innovative team.
- Why this job: Make a mark in fintech while working with top talent and cutting-edge solutions.
- Qualifications: 5+ years in performance marketing with strong analytical and technical skills required.
- Other info: Opportunity to shape the future of digital finance and enhance your career.
The predicted salary is between 36000 - 60000 £ per year.
Join Tether and shape the future of digital finance. At Tether, we’re not just building products; we’re pioneering a global financial revolution. Our cutting-edge solutions empower businesses—from exchanges and wallets to payment processors and ATMs—to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.
Innovate with Tether
- Tether Finance: Our innovative product suite features the world’s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.
- Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.
- Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.
- Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.
- Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.
Why Join Us?
Our team is a global talent powerhouse, working remotely from every corner of the world. If you’re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We’ve grown fast, stayed lean, and secured our place as a leader in the industry. If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you. Are you ready to be part of the future?
About the job
We are looking for a Performance Marketing & Customer Acquisition Manager to lead our media spend optimization and customer growth strategy for consumer-facing products. This role is perfect for someone who thrives on data-driven decision-making, has deep technical expertise in performance marketing, and can execute campaigns that drive measurable results.
Key Responsibilities
- Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).
- Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
- Manage media spend efficiently to ensure cost-effective conversions.
- Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals.
- Analyze and report on campaign performance, providing actionable insights for continuous improvement.
- Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.
- Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking.
Qualifications
- 5+ years of experience in performance marketing, growth marketing, or a similar role.
- Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
- Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
- Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
- Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
- Strong problem-solving skills and a results-driven mindset.
Contact Detail:
Tether Operations Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Customer Acquisition Manager (100% remote - UK)
✨Tip Number 1
Familiarise yourself with Tether's products and services. Understanding their innovative solutions, like USDT and KEET, will help you articulate how your performance marketing strategies can align with their goals during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past campaigns where you've used data to drive decisions. Be ready to discuss specific metrics and outcomes that demonstrate your ability to optimise media spend effectively.
✨Tip Number 3
Stay updated on the latest trends in performance marketing and fintech. Being knowledgeable about current tools and best practices will not only impress the interviewers but also show your commitment to continuous learning in this fast-paced industry.
✨Tip Number 4
Network with professionals in the fintech space, especially those involved in performance marketing. Engaging with industry peers can provide insights into Tether's culture and expectations, giving you an edge in your application process.
We think you need these skills to ace Performance Marketing & Customer Acquisition Manager (100% remote - UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Performance Marketing & Customer Acquisition Manager position. Tailor your application to highlight relevant experience and skills that align with Tether's needs.
Craft a Compelling CV: Your CV should clearly showcase your 5+ years of experience in performance marketing. Highlight specific achievements, such as successful campaigns you've managed, tools you've used, and how you've maximised ROI in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for fintech and digital finance. Discuss how your analytical skills and technical expertise can contribute to Tether's innovative marketing strategies. Be sure to mention any familiarity with the tools listed in the job description.
Proofread Your Application: Before submitting, take the time to proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are formatted professionally. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Tether Operations Limited
✨Showcase Your Data-Driven Mindset
Since the role focuses on performance marketing, be prepared to discuss how you've used data to drive decisions in past campaigns. Share specific examples of metrics you've tracked and how they influenced your strategies.
✨Familiarise Yourself with Relevant Tools
Make sure you know your way around tools like Google Analytics, Meta Business Manager, and Google Tag Manager. Be ready to explain how you've used these platforms to optimise campaigns and manage budgets effectively.
✨Demonstrate Cross-Functional Collaboration
Tether values teamwork across various departments. Prepare to discuss experiences where you've worked with product, creative, or operations teams to align marketing efforts with business goals.
✨Stay Updated on Industry Trends
The fintech space is ever-evolving. Show your passion for the industry by discussing recent trends or innovations in performance marketing and how they could apply to Tether's strategies.
