At a Glance
- Tasks: Lead growth and marketing strategies for innovative restaurant brands.
- Company: Join Lean Kitchen Network, revolutionising food experiences across the UK.
- Benefits: Enjoy incredible food, exciting challenges, and a chance to make a real impact.
- Why this job: Be part of a fast-growing company transforming the food industry with award-winning brands.
- Qualifications: 5+ years in senior marketing roles, preferably in hospitality with proven brand growth experience.
- Other info: Work with prestigious brands like Heinz and PepsiCo, driving creative marketing initiatives.
The predicted salary is between 43200 - 72000 £ per year.
Location: London
Employment Type: Full-Time
Reports To: CEO
We’re on a mission to create the world’s most remarkable restaurant brands and food experiences. At Lean Kitchen Network (LKN), we push boundaries on flavour, disrupt old-school models, and help our partners achieve more. We spread the love for great food by combining innovative brands with a proven ability to drive profits for our partners. We collaborate with the world’s most prestigious consumer brands like Twisted, Heinz, Doritos, PepsiCo, and Unilever to create and scale exciting food concepts. Our mission? To revolutionise access to high-quality, exciting food choices across the UK. We have 300+ locations serving our food and counting. At LKN, we licence our enticing suite of food brands to diverse venues including kitchen operators, hotels, universities, pubs, offices, retailers and more, boosting their customer experience and profitability. By joining us, you will be at the forefront of a fast-growing company that’s not just part of the industry—it leads it.
We’re looking for passionate foodies, high-energy dreamers, and game-changers. Someone who will go the extra mile to make it really good. Someone who genuinely cares about our partners, the team, our products, and most importantly, our mission. Expect hard work, unexpected turns, exciting projects, fast pace, tough days—but also incredible food, a sense of purpose, and being part of a company transforming an industry that desperately needs it.
Role Overview:
We’re looking for a dynamic and mercurial Head of Growth and Marketing to shape and drive LKN’s marketing strategy, relentlessly driving sustained growth for our exciting and compelling restaurant brands for our partners. The ideal candidate will bring a mix of creative flair, data-driven decision-making, strong stakeholder management skills and marketing initiatives that drive massive buzz. They would also have an innate passion and curiosity for food and the hospitality landscape. Working with some of the largest brand partners and operators in the UK, you will lead our dynamic marketing team to disrupt the UK food scene and make our brands famous. We want someone who sees things that others don’t see, who doesn’t accept the status quo and who is restless in finding creative solutions to constantly improve the offer.
What You’ll Do
- Growth Marketing and Promotion Strategy: Demonstrate a deep understanding of market trends, competitor activity, and consumer behaviour to inform strategy. Drive promotional and performance marketing strategies that achieve measurable sales and revenue growth and strong ROI. Develop and execute data-driven growth marketing strategies to drive customer acquisition, retention, and sales growth for our partners, both across delivery and in-house.
- Marketing Campaigns: Plan and implement impactful marketing activations, events, and sampling opportunities to drive brand visibility and customer engagement. Lead the creation of promotional strategies that align with seasonal trends and commercial goals. Drive creative development and execution of consumer-facing brand marketing and PR campaigns that drive brand awareness and brand love. Oversee digital marketing efforts, including paid ads, SEO, content strategy, email marketing, and social media. Partner with content creators, influencers, and brand ambassadors to amplify brand messaging and reach target audiences effectively.
- Commercial Activations & Sampling: Plan, manage and execute activations & sampling campaigns, liaising closely between the client, development team and operations to ensure we achieve our clients’ targets whilst driving growth and buzz for our partners.
- Excellence in Creative Execution: Ensure all artwork and marketing materials are of the highest quality, aligned with brand guidelines, and resonate with the target audience. Manage creative projects, ensuring timelines and budgets are met.
- Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, including delivery aggregators, brand partners, creative agencies and activation prospects/partners. Act as a key point of contact for all marketing-related communications.
- Inbound Lead Generation Strategy: Devising a strategy across key areas such as the website, SEO and LinkedIn to drive inbound leads for LKN including operators and activation/sampling partners.
Qualifications & Experience:
- Minimum 5 years in a senior marketing leadership role, preferably within the hospitality industry with food delivery aggregator experience.
- Proven track record in driving brand growth and delivering measurable commercial results.
- Experience working with content creators, influencers, or ambassador-led campaigns.
- Excellent understanding of the creative development process and a keen eye for design excellence.
- Demonstrable experience in managing multiple projects and multiple stakeholders both internally and externally.
- Results-oriented with a proven track record of driving successful marketing initiatives.
- Considerable experience working with multiple agencies and freelance partners at one time, including briefings, seasonal planning, performance tracking and reporting.
Skills & Attributes:
- Exceptional strategic thinking and problem-solving abilities.
- Strong leadership skills with the ability to inspire and develop a high-performing marketing team.
- Highly creative with an analytical mindset to measure campaign performance and optimise marketing activities.
- Outstanding communication and interpersonal skills to manage internal and external stakeholders effectively.
- Commercially savvy with a deep understanding of market dynamics and customer needs.
- Strong stakeholder and relationship management skills.
Why LKN?
You’ll work with award-winning brands and game-changing partners to push the boundaries of what’s possible in food. You’ll be part of a company that’s driving real change and making a difference for partners, customers, and the industry. You’ll enjoy incredible food, exciting challenges, and the chance to lead a transformative journey from the ground up. Are you ready to build something extraordinary? Apply now and join the team that’s redefining the culinary landscape.
Head of Growth & Marketing employer: Lean Kitchen Network
Contact Detail:
Lean Kitchen Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth & Marketing
✨Tip Number 1
Network with professionals in the food and hospitality industry. Attend relevant events, webinars, or workshops where you can meet potential colleagues or partners. Building relationships can give you insights into the company culture and may even lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in growth marketing and the food industry. Follow industry leaders on social media, subscribe to relevant newsletters, and engage in discussions on platforms like LinkedIn. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 3
Prepare to showcase your previous successes in driving brand growth and marketing initiatives. Have specific examples ready that highlight your strategic thinking and problem-solving skills, as these are crucial for the Head of Growth & Marketing role.
✨Tip Number 4
Familiarise yourself with Lean Kitchen Network's current marketing strategies and campaigns. Understanding their approach will allow you to suggest innovative ideas during your interview, showing that you're proactive and genuinely interested in contributing to their mission.
We think you need these skills to ace Head of Growth & Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing and the hospitality industry. Use specific examples of past successes that align with the job description, such as driving brand growth or managing successful campaigns.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for food and marketing. Discuss why you want to work at Lean Kitchen Network and how your skills can contribute to their mission. Be sure to mention any innovative ideas you have for their marketing strategy.
Showcase Your Creativity: Since the role requires creative flair, consider including a portfolio or examples of past marketing campaigns you've led. Highlight any unique strategies you implemented that resulted in measurable success.
Highlight Stakeholder Management Skills: Emphasise your experience in building relationships with stakeholders. Provide examples of how you've successfully collaborated with internal teams and external partners to achieve marketing goals.
How to prepare for a job interview at Lean Kitchen Network
✨Show Your Passion for Food
Make sure to express your genuine love for food and the hospitality industry during the interview. Share personal experiences or stories that highlight your enthusiasm, as this role requires someone who truly cares about the mission of Lean Kitchen Network.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss specific examples of how you've used data to inform marketing strategies in previous roles. Highlight any measurable results you've achieved through data-driven initiatives, as this is crucial for the Head of Growth & Marketing position.
✨Be Ready to Discuss Creative Campaigns
Think of innovative marketing campaigns you've led or contributed to in the past. Be prepared to explain your creative process and how you ensured these campaigns aligned with brand goals and resonated with target audiences.
✨Highlight Stakeholder Management Skills
Since this role involves managing relationships with various stakeholders, come equipped with examples of how you've successfully built and maintained these relationships in previous positions. Emphasise your communication skills and ability to collaborate effectively.