Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead media strategy for Ford, focusing on data, analytics, and automation.
- Company: Mindshare is a global media services company dedicated to Good Growth for clients like Ford.
- Benefits: Enjoy 25-30 days holiday, enhanced pension, Bupa healthcare, and summer early finishes.
- Why this job: Join a diverse team that values energy, empathy, and impact while shaping the future of media.
- Qualifications: Experience in media, data-driven marketing, and automation; strong communication skills required.
- Other info: Office near London Bridge with a rooftop view; extensive training programmes available.
The predicted salary is between 60000 - 84000 £ per year.
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
What We Can Offer You
- Competitive salary package
- 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
- Enhanced pension scheme
- Bupa healthcare
- Monthly wellbeing fund
- Early finishes on a Friday during summer
- Extensive training programme to help guide your career development
Our Values & Behaviours
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed.
The Role
A key leadership role within MindShare’s Ford Media team, the Systems Integration Lead is responsible for shaping and driving the media strategy in alignment with Ford’s Business Solution and electrification vision. This role is integral in ensuring media plays a proactive role in future-proofing Ford’s data, analytics, and automation capabilities while delivering on Ford’s short-term sales goals.
Specifically, you will:
- Provide strategic oversight for digital transformation projects, identifying operational and technological gaps and developing comprehensive plans to address them.
- Lead stakeholder engagement, driving alignment and adoption of new data, analytics, and automation initiatives across Ford’s media ecosystem.
- Own the roadmap for integrating automation tools that enhance analytics-driven decision-making within the digital activation team.
- Develop and oversee the implementation of a scalable automation strategy to drive efficiencies in campaign execution, reporting, and optimisation.
- Steer the adoption of MindShare’s media planning tool (MAP), ensuring adherence to data best practices while facilitating training and support.
- Lead integration of advanced analytical models (MMM, MTA, DCO, etc.), ensuring they power Ford’s media strategy effectively.
- Collaborate cross-functionally to ensure seamless knowledge-sharing, alignment, and education between global and local teams.
- Act as the key connector between the client and internal teams, ensuring alignment between business objectives and media execution.
Essential Criteria
- Substantial media experience with a strong understanding of data-driven marketing and automation.
- Expertise in digital media, analytics, and automation, with experience at both local and global levels.
- Proficiency in data visualization tools (e.g., Power BI) and automation solutions for media planning and reporting.
- Strong client-facing communication and presentation skills, with the ability to distill complex data into actionable insights.
- A deep understanding of media performance measurement frameworks, including MMM, MTA, and dynamic creative optimization (DCO).
- Ability to translate marketing challenges into technology-driven solutions that enhance media performance.
- Proven track record in successfully driving the adoption of new technologies and automation within teams.
Attitude
- A strategic thinker with the ability to navigate complex ecosystems and drive transformation.
- Passionate about data, automation, and analytics with a strong problem-solving mindset.
- A confident and influential communicator who can manage multiple stakeholders and drive alignment in ambiguous situations.
- A future-focused mindset with a curiosity for emerging media technologies, automation, and AI-driven strategies.
- A natural storyteller who can translate data and technology concepts into compelling business narratives.
- A collaborative leader who fosters a culture of innovation, learning, and continuous development.
Responsibilities
- Lead and inspire a high-performing team, ensuring alignment with business objectives and growth ambitions.
- Drive transformation by identifying opportunities for automation, process improvement, and technology adoption.
- Ensure Ford’s media strategy is future-proofed through data-driven insights, automation, and AI-driven approaches.
- Foster an environment where innovation, collaboration, and continuous learning thrive.
- Deliver best-in-class media solutions that not only meet but exceed client expectations.
- Maintain strong relationships with internal and external stakeholders, ensuring effective collaboration and alignment.
Performance Measures
- Supporting the Mindshare teams delivering excellence in project management, deliverable output and client satisfaction.
- Informed teams - measured via 360 and informal feedback.
- Client satisfaction via formal and constructive feedback.
- Strong relationships with all key contacts via 360 and informal feedback.
- Involvement in internal projects (Including driving the team culture).
- Demonstrating skills and behaviours as outlined above, leading by example.
- Quality of work delivered by you and your team and Performance against client objectives.
*Please note this is a UK based role and requires individuals to have the right to work in this location.*
Systems Integration Lead employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Systems Integration Lead
✨Tip Number 1
Familiarise yourself with Ford's current media strategies and their electrification vision. Understanding their goals will help you articulate how your skills in data-driven marketing and automation can directly support their objectives during discussions.
✨Tip Number 2
Network with professionals in the media and automotive sectors, especially those connected to Ford or Mindshare. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven the adoption of new technologies in previous roles. Highlighting your experience with automation tools and data visualisation will demonstrate your capability to lead transformation at Mindshare.
✨Tip Number 4
Showcase your storytelling ability by preparing to translate complex data concepts into relatable business narratives. This skill is crucial for the Systems Integration Lead role, as you'll need to communicate effectively with various stakeholders.
We think you need these skills to ace Systems Integration Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Systems Integration Lead position. Understand the key responsibilities and essential criteria, as this will help you tailor your application to highlight relevant experience.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the requirements of the role. Emphasise your media experience, data-driven marketing expertise, and any relevant automation projects you've led.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also demonstrates your passion for data, automation, and analytics. Use specific examples to illustrate how you've successfully driven technology adoption and transformation in previous roles.
Highlight Soft Skills: In addition to technical skills, emphasise your soft skills such as communication, collaboration, and leadership. Mention instances where you've managed multiple stakeholders or driven alignment in complex situations, as these are crucial for the role.
How to prepare for a job interview at GroupM
✨Understand the Role and Company
Before the interview, make sure to thoroughly research Mindshare and its values, especially their focus on energy, empathy, and impact. Familiarise yourself with Ford's business objectives and how the Systems Integration Lead role aligns with their media strategy.
✨Showcase Your Data-Driven Experience
Prepare to discuss your substantial media experience, particularly in data-driven marketing and automation. Be ready to provide specific examples of how you've successfully implemented analytics and automation solutions in previous roles.
✨Demonstrate Strong Communication Skills
As this role requires strong client-facing communication, practice distilling complex data into actionable insights. Think of ways to present your ideas clearly and compellingly, as storytelling is key in translating data concepts into business narratives.
✨Highlight Your Leadership and Collaboration Skills
Be prepared to discuss your experience in leading teams and driving transformation. Share examples of how you've fostered collaboration and innovation within teams, and how you’ve managed multiple stakeholders to achieve alignment in complex situations.
