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For Companies At a Glance
- Tasks: Lead consumer experience and events strategy for Penhaligon's, enhancing brand perception and growth.
- Company: Join Penhaligon's, a luxury fragrance brand known for its creativity and innovation.
- Benefits: Enjoy a competitive salary, learning opportunities, and a vibrant work culture.
- Why this job: Be part of a dynamic team shaping memorable consumer experiences and brand events.
- Qualifications: Experience in luxury retail, strong project management, and excellent communication skills required.
- Other info: Ideal for self-starters with a passion for creativity and brand building.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity
As Head of Consumer Experience and Events, you will be responsible for driving instrumental change and growth for Penhaligon's by putting the consumer at the centre of our omnichannel journeys and experiences. In this role, you will play a pivotal role reporting to the Brand Director, helping shape the brand's consumer experience strategy and ensuring it resonates with the brand's vision and business strategy. This role offers a dynamic mix of strategy and GTM plans in collaboration with Campaign & Content, VM/SD, PR, CRM, Commercial Teams, Education & Product Marketing.
What you'll get to do
- Consumer Experience: Develop consumer experience strategy for stores with the Education Team. Create recommendations for brand planograms with market-level localization opportunities. Optimize VM for brand perception, navigation, commercial lens, and experiential opportunities. Drive best practice guidelines for in-store campaign activations with the Campaign & Content Team for all key launches. Build consumer experience section in all GTM guidelines to drive growth and elevate market opportunities of in-store and OOO activations. Develop best practices for consumer experiences in future lifestyle categories. Research and define best practices for multi-offer retail experiences and merchandising. Amplify brand collaborations through stronger omni consumer experiences (instore/media/comms). Collaborate with Campaign and Content team to develop programs for key collaborations.
- Eventing: Establish best practice guidelines for campaign pop-up activations to enhance brand perception and conversion. Work with VM & Campaign team to build consumer experience sections in GTM guidelines (design, collateral, media approach, comms) to elevate these opportunities and reach larger audiences. Develop brand-building events and consumer experiences to drive global and regional brand awareness. Create 360 plans for memorable event supporting overall brand strategy and business goals. Drive development of unique event opportunities with markets, identifying local angles for collaborations. Develop eventing guidelines for WHS environments to propel growth and awareness with retail partners and larger accounts. Encourage markets to identify and pitch opportunities for the brand.
We'd love to meet you if you have:
- Proven experience in luxury retail consumer experience/event roles.
- Understanding of retail across DTC and WHS environments, both permanent and promotional.
- Passion for brand building, retail, and creativity with a consumer and success-driven mindset.
- Strong project management skills.
- Ability to influence stakeholders at all levels, highly adaptable, and a natural agent for change.
- Leadership skills to inspire positive change across brand and markets.
- Strong and strategic verbal and written communication skills.
- Excellent attention to detail.
- Ability to quickly analyse situations and respond to those seeking advice/guidance.
- Self-starter with a positive, enthusiastic attitude.
- Open mindset and deep curiosity to understand others, listen without judgment, and act on diverse perspectives.
- Strong proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) for reporting, data analysis, and presentation creation.
A few things you'll love about us:
- An entrepreneurial, creative and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
Penhaligon\'s Head of Consumer Experience & Events employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Penhaligon\'s Head of Consumer Experience & Events
✨Tip Number 1
Familiarise yourself with Penhaligon's brand values and consumer experience strategies. Understanding their approach to luxury retail will help you align your ideas and demonstrate how you can contribute to their vision during interviews.
✨Tip Number 2
Network with professionals in the luxury retail sector, especially those who have experience in consumer experience and events. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Prepare to discuss specific examples of successful consumer experience initiatives you've led in the past. Highlight your project management skills and ability to influence stakeholders, as these are crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in omnichannel retail and event marketing. Being knowledgeable about innovative strategies will not only impress during interviews but also show your passion for the industry and readiness to drive change at Penhaligon's.
We think you need these skills to ace Penhaligon\'s Head of Consumer Experience & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury retail and consumer experience roles. Emphasise your project management skills and any leadership roles you've held, as these are crucial for the position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and creativity. Discuss how your experience aligns with Penhaligon's vision and how you can contribute to their consumer experience strategy.
Showcase Your Communication Skills: Since strong verbal and written communication skills are essential, consider including examples of how you've successfully influenced stakeholders or led projects in your previous roles.
Highlight Your Analytical Abilities: Mention any experience you have with data analysis and reporting, particularly using Microsoft Office Suite. This will demonstrate your ability to quickly analyse situations and make informed decisions.
How to prepare for a job interview at PUIG
✨Showcase Your Consumer-Centric Mindset
Make sure to highlight your understanding of consumer experience strategies. Discuss specific examples where you've successfully put the consumer at the centre of your projects, especially in luxury retail.
✨Demonstrate Your Event Management Skills
Prepare to talk about your experience in planning and executing events. Share memorable events you've organised and how they aligned with brand strategy, focusing on the impact they had on consumer engagement.
✨Emphasise Collaboration and Influence
This role requires working with various teams. Be ready to discuss how you've influenced stakeholders and collaborated across departments to achieve common goals, showcasing your leadership skills.
✨Exhibit Your Analytical Skills
Since the role involves optimising experiences based on data, prepare to discuss how you've used data analysis in past roles to inform decisions and improve consumer experiences.
