Direct Marketing Manager - Acquisition

Location: Wenlock Road, London, N1 7GT
Compulsory 2-week office attendance during an appeal

Salary: £40,560 per annum
Contract status: full time, 3-year fixed term contract

The purpose of the role is to:

1. Contribute to and develop DEC direct marketing strategies,
2. Implement the direct marketing strategies during each appeal with income maximisation and supporter acquisition as the key focus,
3. Manage the capturing and analysis of results to ensure channel optimisation between appeals,
4. Lead the benchmarking process of DEC Member Agency fundraising performance.

The role will deliver responsibilities for strategy and planning, fundraising, networking, and building relationships. You must have strong direct marketing experience with a focus on high volume donor acquisition. Demonstrable knowledge of offline marketing techniques in press, outdoor, direct mail, and telephone. A proven track record of developing effective digital and direct marketing strategies, which resulted in significant growth of income. Experience of managing complex budgets and proven ability to manage a complex operational plan within very short timeframes and within budget.

Ideally, you will have experience of working in the international humanitarian aid sector, have used Salesforce and Salesforce Marketing Cloud, and Google Analytics.

You must have excellent communication skills both written and spoken, with the ability to write compelling and emotive fundraising copy. Significant technical marketing expertise across a range of direct marketing channels. Excellent numeracy, budget development, planning, and project management skills.

An ability to work under extreme pressure during appeals and to very tight deadlines with excellent attention to detail is a key driver for success in this role.

You will join a collaborative team, department, and organisation that excels in maximising their fundraising effort in response to disasters and keeps donors and recipients of funds updated and engaged throughout and beyond the journey of an appeal.

The DEC is an equal opportunities employer and provides opportunities to learn and grow in an inclusive, supportive, and productive environment. We encourage applications from anyone who can meet the criteria, regardless of gender, race, age, disability, sexuality, or religion.

How to apply

If this role is of interest and meets your skills, experience, and knowledge, then please apply with your anonymised CV & cover letter [i.e. please state your initials only, not your full name] to HR@dec.org.uk by 9am, Friday 11th April 2025.

The DEC is committed to the safeguarding and protection of children and vulnerable adults and participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from successful applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

By applying, the job applicant confirms their understanding of, and consent, to these recruitment procedures.

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