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- Tasks: Join Burberry as a Digital Customer Marketing Coordinator, driving customer-centric campaigns and optimising digital journeys.
- Company: Burberry is a creative luxury brand committed to sustainability and community impact since 1856.
- Benefits: Enjoy a collaborative environment, opportunities for creativity, and the chance to influence industry change.
- Why this job: Be part of a values-driven team that champions innovation and sustainable luxury in a fast-paced setting.
- Qualifications: Minimum 2 years in digital marketing or CRM, with strong analytical and project management skills required.
- Other info: This role offers a unique opportunity to work with diverse teams and make a real impact.
The predicted salary is between 28800 - 43200 £ per year.
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Burberry is looking for a talented Digital Customer Marketing Coordinator to join the Customer Marketing Team. You will play a key role in driving customer-centric campaigns across customer digital touchpoints. This role offers the opportunity to collaborate with cross-functional teams, optimise digital customer journeys, and contribute to data-driven marketing strategies.
RESPONSIBILITIES
- Campaign Execution: Support the global and regional planning, briefing, and execution of marketing and CRM campaigns across websites, email, and messaging channels, ensuring consistent brand messaging.
- Cross-Channel Optimisation: Collaborate with the Digital Customer Marketing Manager and rest of the team to enhance customer journeys and orchestrate seamless cross-channel experiences.
- Regional campaign Support: Liaise with regional teams to plan and execute localised campaigns and communication plans.
- Email Marketing Support: Assist with email marketing production, calendar strategy, and optimisation of email campaigns.
- Stakeholder Collaboration: Work closely with Design, Editorial, Merchandising, and Publishing teams to execute campaigns effectively across the website and direct digital channels.
- Data-Driven Insights: Partner with data science teams to analyse campaign performance and translate data into actionable insights.
- Performance Reporting: Compile and analyse platform metrics across email and website campaigns, highlighting key learnings and insights to inform future strategies.
- Competitor Analysis: Monitor the digital landscape to identify trends, conduct competitor research, and uncover opportunities for innovation.
PERSONAL PROFILE
- Digital Expertise: Proven experience in executing digital marketing campaigns, particularly across websites, email, and CRM platforms.
- Analytical Thinking: Ability to interpret data and derive actionable marketing insights.
- Project Management: Excellent organisational skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Collaboration: Strong interpersonal and communication skills, capable of influencing and building relationships across diverse teams.
- Detail-Oriented: High attention to detail, ensuring the accuracy and quality of marketing materials and reports.
- Experience: Minimum of 2 years in a digital marketing or CRM-focused role, with hands-on experience in campaign management.
MEASURES OF SUCCESS
Digital Customer Marketing Coordinator employer: Burberry
Contact Detail:
Burberry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Customer Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Burberry's brand values and recent campaigns. Understanding their creative direction and commitment to sustainability will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in luxury brands. Engaging with industry peers can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and CRM strategies. Being able to discuss current innovations and how they could apply to Burberry's campaigns will demonstrate your proactive approach.
✨Tip Number 4
Prepare examples of your past work that showcase your analytical skills and project management experience. Be ready to discuss how you've used data to drive marketing decisions and improve campaign performance.
We think you need these skills to ace Digital Customer Marketing Coordinator
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Digital Customer Marketing Coordinator position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in digital marketing, particularly in campaign management and CRM. Use specific examples to demonstrate your achievements and skills.
Write a Tailored Cover Letter: Compose a cover letter that reflects your passion for digital marketing and your understanding of Burberry's brand values. Mention specific campaigns or projects you've worked on that relate to the role and how you can contribute to their goals.
Highlight Analytical Skills: Since the role requires data-driven insights, make sure to include any experience you have with analysing campaign performance and deriving actionable insights. Use metrics to showcase your impact in previous roles.
How to prepare for a job interview at Burberry
✨Showcase Your Digital Expertise
Make sure to highlight your experience in executing digital marketing campaigns. Be prepared to discuss specific examples of successful campaigns you've managed, particularly across websites, email, and CRM platforms.
✨Demonstrate Analytical Thinking
Prepare to talk about how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted campaign performance metrics and translated them into actionable insights.
✨Emphasise Collaboration Skills
Since this role involves working with various teams, be ready to discuss your interpersonal skills. Share experiences where you successfully collaborated with design, editorial, or merchandising teams to execute campaigns.
✨Be Detail-Oriented
Attention to detail is crucial for this position. During the interview, mention how you ensure accuracy and quality in your work, especially when it comes to marketing materials and reports.
