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For Companies At a Glance
- Tasks: Lead demand generation strategies and campaigns to drive growth and revenue.
- Company: Join a cutting-edge aviation risk management company using AI and data analytics.
- Benefits: Enjoy remote/hybrid work options and collaborate with a dynamic team in London.
- Why this job: Be part of a fast-paced environment where your ideas can make a real impact.
- Qualifications: Experience in digital marketing and demand generation is essential.
- Other info: Opportunity to build and lead a team as the company scales.
The predicted salary is between 43200 - 72000 £ per year.
Are you a hands-on yet strategic marketer who thrives in fast-moving environments? Do you love the challenge of building and scaling demand generation from the ground up? If you’re looking to take full ownership of demand generation at a rapidly scaling, internationally expanding business, this is your chance.
The Company
They are revolutionising aviation risk management by combining cutting-edge data analytics, AI-driven insights, and world-class expertise to deliver real-time, actionable intelligence. Their platform empowers airlines, operators, and aviation stakeholders to proactively mitigate risks, ensure regulatory compliance, and enhance operational resilience, without adding complexity to their workflows. Currently operating on a remote/hybrid working policy, they traditionally meet in London a couple of times a month. Reporting directly into the Global Head of Marketing, she has spent the last few years establishing their brand strategy, building awareness of both the company and their product solutions in the market, resulting in a plethora of well-known global clients. Her team, currently of 3, requires a demand gen expert to complement the wider skills in the marketing department.
The Role
They are a scale-up with ambitious goals and international clients. You’ll need to be comfortable getting your hands dirty, whether it’s fine-tuning campaign performance, building out multi-channel strategies, or testing new growth levers, all while keeping an eye on the bigger picture and aligning demand gen efforts with business objectives.
- Own and build the demand generation function from the ground up, crafting and executing strategies that fuel pipeline growth and revenue.
- Develop and manage full-funnel marketing campaigns across multiple channels—paid, organic, content, events, partnerships. (However, digital expertise is the main skill required).
- Experiment rapidly to identify scalable growth tactics, optimizing based on data-driven insights.
- Align with Sales to ensure marketing efforts translate into real revenue impact, collaborating closely on lead scoring, qualification, and handoff processes.
- Leverage marketing automation and CRM tools to track, measure, and optimize marketing performance.
- Build and lead a small but mighty team, with the potential to scale as the company grows.
- Act as a thought leader, internally and externally by creating demand-driving content and positioning the brand in key industry conversations.
Does this sound like you? Apply now for more information.
Senior Manager, Demand Generation employer: Ultimate Asset
Contact Detail:
Ultimate Asset Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Demand Generation
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially in the aviation sector. Understanding how data analytics and AI are being used in marketing will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the aviation and marketing industries. Attend relevant webinars or industry events to connect with potential colleagues and learn more about the challenges they face in demand generation.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've executed in the past. Be ready to explain your thought process and the results achieved, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your familiarity with marketing automation and CRM tools. Being able to discuss how you've used these tools to track and optimise performance will highlight your technical skills and strategic mindset.
We think you need these skills to ace Senior Manager, Demand Generation
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Senior Manager, Demand Generation position. Tailor your application to highlight your experience in building demand generation strategies and your ability to work in fast-paced environments.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in demand generation, marketing automation, and multi-channel campaign management. Use quantifiable achievements to demonstrate your impact in previous roles, such as increased lead generation or revenue growth.
Write a Tailored Cover Letter: In your cover letter, express your passion for the aviation industry and how your skills align with the company's mission. Highlight specific examples of how you've successfully built and scaled demand generation efforts in the past, and mention your familiarity with data-driven marketing strategies.
Showcase Your Thought Leadership: If you have experience creating demand-driving content or participating in industry conversations, be sure to include this in your application. Mention any relevant publications, presentations, or contributions that demonstrate your expertise and thought leadership in the marketing field.
How to prepare for a job interview at Ultimate Asset
✨Showcase Your Strategic Mindset
Be prepared to discuss your approach to building and scaling demand generation. Highlight specific examples where you've successfully crafted strategies that align with business objectives, demonstrating your ability to think both strategically and tactically.
✨Demonstrate Data-Driven Decision Making
Since the role requires optimising campaigns based on data insights, come equipped with examples of how you've used analytics to drive marketing performance. Be ready to explain the tools you’ve used and the impact your decisions had on revenue growth.
✨Emphasise Collaboration Skills
This position involves working closely with sales teams. Prepare to discuss how you've previously collaborated with sales or other departments to ensure marketing efforts translate into real revenue. Share specific instances where teamwork led to successful outcomes.
✨Prepare for Hands-On Scenarios
As a hands-on marketer, be ready to talk about your experience in executing multi-channel campaigns. Discuss any challenges you faced and how you overcame them, showcasing your ability to get involved in the nitty-gritty while keeping an eye on the bigger picture.
