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- Tasks: Lead retention strategies and create data-driven marketing initiatives to boost customer loyalty.
- Company: Join a £100M+ global fashion brand based in London with exciting growth plans.
- Benefits: Enjoy a competitive salary, benefits package, and hybrid working in a vibrant office.
- Why this job: Be part of a fun, innovative team making a real impact in the fashion industry.
- Qualifications: Experience in marketing, e-commerce affinity, and analytical skills are essential.
- Other info: Opportunity to work cross-functionally and report directly to the Head of Digital Marketing.
The predicted salary is between 43200 - 72000 £ per year.
Growth & Company are hiring a Retention & Customer Loyalty Lead for a £100M+ global fashion business HQ’d in London. Having experienced significant growth and with exciting plans over the next few years, the team is investing into adding to their CRM, retention and loyalty team, reporting into the Head of Digital Marketing. As a Retention & Customer Loyalty Lead you will be part of the CRM team and work cross-functionally to create and execute marketing strategies that increase customer retention and drive revenue growth. You are responsible to translate analysis into campaigns, features and process improvements that delight customers, to continue to grow the brand particularly in the US market. What you’ll do: Work alongside the Head of Digital Marketing to develop and lead the retention strategy, designing innovative, data-driven initiatives that drive customer loyalty and lifetime value. Analyse customer behaviour and segments to define key metrics to identify opportunities for growth. Build and execute personalised customer journeys across email, digital channels, and beyond to enhance the customer experience. Work cross-functionally with email, online marketing, creative, and trading teams to develop and execute strategies that increase customer life-time value, to achieve revenue and profitability goals. Report on retention KPIs, sharing actionable insights and recommendations with stakeholders. You have: Relevant experience in a marketing role in a consumer goods business Affinity with E-commerce and performance improvements in complex processes An entrepreneurial mindset and a relentless focus on improvement Experience with SQL, BigQuery and Google Analytics is a plus You will be successful if You create products / solutions for the business which lead to impactful, actionable insights and deliverables You are highly analytical, love technology, look for solutions You make an impact by driving data-driven business decisions Are positive, collaborative, work hard but have fun Why join: Opportunity to work alongside an industry leading and fun team in a VC backed consumer business Competitive salary + benefits package Hybrid working environment, with a gorgeous office in Central London Sound like you? We’d be keen to chat!
Customer Loyalty & Retention Lead employer: Growth & Company
Contact Detail:
Growth & Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Loyalty & Retention Lead
✨Tip Number 1
Familiarize yourself with the latest trends in customer loyalty and retention strategies, especially within the fashion industry. This knowledge will help you speak confidently about innovative ideas during your conversations with us.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Being able to discuss specific metrics and outcomes will demonstrate your fit for the role.
✨Tip Number 3
Network with professionals in the e-commerce and digital marketing space. Engaging with others in the industry can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 4
Prepare to discuss how you would approach building personalized customer journeys. Think about creative ways to enhance customer experiences across various channels, as this is a key aspect of the role.
We think you need these skills to ace Customer Loyalty & Retention Lead
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Customer Loyalty & Retention Lead position. Understand the key responsibilities and required skills, especially focusing on CRM strategies and customer behavior analysis.
Highlight Relevant Experience: In your CV and cover letter, emphasize your relevant experience in marketing roles, particularly in consumer goods and e-commerce. Provide specific examples of how you've successfully driven customer retention and loyalty in previous positions.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data analysis tools like SQL, BigQuery, or Google Analytics to inform marketing strategies. Highlight any successful campaigns that were driven by data insights.
Personalize Your Application: Tailor your cover letter to reflect your understanding of the company's goals and how you can contribute to their growth, particularly in the US market. Mention your entrepreneurial mindset and collaborative approach to working with cross-functional teams.
How to prepare for a job interview at Growth & Company
✨Show Your Analytical Skills
Since the role requires a strong analytical mindset, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive marketing strategies or improve customer retention in previous roles.
✨Demonstrate Your E-commerce Knowledge
Highlight your understanding of e-commerce and how it relates to customer loyalty. Discuss any specific campaigns or initiatives you've led that improved performance in this area.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams. Be ready to share examples of how you've successfully collaborated with different departments, such as marketing, creative, and trading teams, to achieve common goals.
✨Emphasize Your Entrepreneurial Mindset
The company values an entrepreneurial approach. Share instances where you've taken initiative or led projects that resulted in significant improvements or innovations in customer retention strategies.
