Customer Marketing Manager On-Trade (Maternity Cover)

As a member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. You will implement the activation strategies for your assigned channels and/or group of customers within the UK. The role collaborates with key stakeholders across Sales, Marketing, BBI (Brand and Business Insights) and IMC (Integrated Marketing Communications) to implement best-in-class activation strategies and executions in the assigned group of customers.

The scope of this role also covers customer-specific artwork development, shopper-focused media planning, onsite activity planning and execution with customers which aligns with a customer retail approach. You will have a solid commercial background and demonstrate the ability to combine a strategic approach while managing multiple projects at any given time, as well as being comfortable working seamlessly with cross-functional teams.

The role also covers the delivery of our B2B Loyalty platform, as well as additional digital scope including digital shelf, online initiatives and dotcom support. This position will require travel 30% of the time. This will be a fixed-term contract until May 2026. These roles require being in the office 4 days a week, with Fridays working from home. Our office is in Fitzrovia, central London.

What You Can Expect

• Support the delivery of the commercial financial targets versus annual budgets.
• Prioritise key tasks across the assigned channels/group of customers.
• Plan customer-specific marketing plans that address the brand portfolio, consumer and customer opportunities in collaboration with colleagues in Brand and Sales.
• Contribute to the monthly business planning review, highlighting any opportunities or risks associated with your customer marketing plans.
• Ensure we are maximising the digital opportunity and activations are customer-driven, operationally easy and consumer-facing.
• Support in the rollout for the Brown-Forman B2B Loyalty platform, as well as work cross-functionally with the sales team to onboard users to create meaningful digital relationships.
• Support the Sales team in the management of customer P&L’s through understanding the impact your customer marketing activations have in contributing to driving the B-F UK strategy to ‘Make It A Double’.
• Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock value growth.
• Manage and track customer marketing activations budgets versus agreed brand and customer spends, ensuring that all activation stays within budget and customer remit.
• Pre & post evaluate outlet activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI.
• Input activity insight and customer-specific learnings into the development of annual cycle plans.
• Maintain key customer relationships with Customer Buying and Marketing teams to ensure that brand/shopper activations are meeting customer strategies and challenges.
• Actively and regularly visit the trade including different channel concepts, seminars and champion the accounts within your remit.
• Gain in-depth understanding of the operational challenges experienced on a day-to-day basis.

What You Bring To The Table

• Demonstrable customer understanding and insight experience.
• Ability to develop tenders, annual plans and bespoke activations within a Customer Marketing role.
• Understanding of the digital customer journey and knowledge of how CRM can improve the effectiveness of Customer Marketing.
• Project management, including budget and matrix team resource planning.
• Excellent commercial acumen.
• Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth.
• Excellent presentation and communication skills.
• Self-starter, with proven ability to identify issues and projects, plan and prioritise.
• Ability to organise and manage multiple projects to completion by specific deadlines.
• Collaborative team player.

What Makes You Unique

• Good interpersonal skills; able to maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.
• Prior experience in FMCG companies.
• A clear understanding of the path to purchase and sales funnel.
• Good analytical skills, commercially savvy and solution-focused to solving problems.
• Excellent presentation skills.

Who We Are

We believe great people build great brands. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.