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- Tasks: Join us as a CRM Coordinator to optimise customer journeys and enhance engagement.
- Company: Charlotte Tilbury Beauty is a global beauty brand known for innovation and exceptional growth.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and personal development.
- Why this job: Be part of a vibrant team driving beauty industry trends and making a real impact.
- Qualifications: Experience in Digital and CRM, preferably in beauty or retail; strong analytical skills required.
- Other info: We celebrate diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 28800 - 43200 £ per year.
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace. Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this success and help drive our limitless ambitions.
About The Role
We are looking for an exceptional individual who is ready to take the next step in their career in a fast-paced, high-growth environment to join us as CRM Coordinator and support with growing the CRM channel at Charlotte Tilbury. With a creative and analytical mindset, you will optimise automated journeys utilising all CRM channels to ensure a seamless customer journey across both lifecycle and triggered campaigns. We’re looking for someone to bring new ideas to enhance cross-channel orchestration, with a focus on opportunities to drive app growth and retention.
You pride yourself on being organised, attentive and proactive, always staying 10 steps ahead. You’ll have a commercial-focused and data-driven outlook with an interest in personalisation to deliver highly targeted CRM communications through tailored customer journeys.
As the CRM Coordinator you will:
- Support the CRM Assistant Manager on mapping new cross-channel automated journeys and evolving current programmes.
- Be experienced with building new customer journeys in the ESP from segment entry requirements to decision nodes throughout the journey.
- Be confident in email campaign building end-to-end processes from briefing copy and design requirements to building.
- Be digitally minded with an understanding of mobile apps and in-app CRM channels including push, in-app messages and inbox (desirable).
- Have experience working with customer data and a sound understanding of data protection best practices.
- Have an interest in customer lifecycle retention and triggered journeys, championing a data-led approach to enhance the personalisation and relevancy.
- Support the CRM Assistant Manager with executing initiatives for the app marketing strategy, with a key focus on retention and engagement.
- Support the CRM Assistant Manager in developing the always-on test & learn strategy to further optimise content and scale personalisation.
- Facilitate weekly and monthly reporting, acting to monitor and hit forecasted revenue.
- Regularly review competitor activity and provide new, best-in-class ideas and innovations across email and app.
Key Selection Criteria
- Previous experience in Digital and CRM, specifically using CRM platforms with relevant experience in beauty, retail/fashion, or similar industries (Desirable).
- Braze knowledge is a plus but must have previous experience with an ESP (Desirable).
- Mobile App experience (Desirable).
- Experience with loyalty programmes.
- Highly organised and able to prioritise workload effectively in a fast-paced environment.
- Pro-active and able to work off your own initiative.
- Comfortable and confident in articulating and sharing new ideas.
- Methodical, logical, organised and calm under pressure.
- Positive ‘can-do' attitude.
- Works effectively, confidently, and pro-actively both in a team and individually.
- Data-driven with strong analytical skills.
- Good understanding of web analytics and customer databases.
- Incredibly motivated, driven, and detail orientated.
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
Contact Detail:
Charlotte Tilbury Beauty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator
✨Tip Number 1
Familiarise yourself with CRM platforms, especially those used in the beauty and retail sectors. Understanding how these systems work will give you a significant edge during interviews.
✨Tip Number 2
Stay updated on the latest trends in customer engagement and retention strategies. Being able to discuss current best practices and innovative ideas will demonstrate your passion for the role.
✨Tip Number 3
Network with professionals in the beauty and retail industries. Engaging with others can provide insights into the company culture at Charlotte Tilbury and may even lead to referrals.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing past experiences where you've used data to drive decisions. This will highlight your data-driven approach, which is crucial for the CRM Coordinator role.
We think you need these skills to ace CRM Coordinator
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the CRM Coordinator position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Tailored CV: Your CV should reflect your experience in digital marketing and CRM, particularly in beauty or retail. Emphasise any specific tools or platforms you've used, such as ESPs or mobile apps, and showcase your analytical skills.
Write a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills can contribute to Charlotte Tilbury's growth. Mention specific examples of past successes in CRM or digital marketing that demonstrate your capabilities.
Showcase Your Creativity: Since the role requires a creative mindset, consider including a brief section in your application that outlines innovative ideas you have for enhancing customer journeys or improving CRM strategies. This will help you stand out as a candidate.
How to prepare for a job interview at Charlotte Tilbury Beauty
✨Show Your Passion for Beauty
Make sure to express your enthusiasm for the beauty industry during the interview. Share your personal experiences with Charlotte Tilbury products or similar brands, and demonstrate how this passion drives your interest in the CRM Coordinator role.
✨Highlight Your Analytical Skills
Since the role requires a data-driven approach, be prepared to discuss your experience with analytics and customer data. Provide examples of how you've used data to optimise campaigns or improve customer journeys in previous roles.
✨Demonstrate Organisational Skills
The job demands a high level of organisation and the ability to prioritise tasks effectively. Share specific instances where you successfully managed multiple projects or deadlines, showcasing your proactive nature and attention to detail.
✨Be Ready to Discuss Cross-Channel Strategies
Familiarise yourself with various CRM channels and be prepared to discuss how you would enhance cross-channel orchestration. Bring ideas on how to drive app growth and retention, as well as any innovative strategies you've seen in the industry.
