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For Companies At a Glance
- Tasks: Drive digital marketing strategies to boost ticket sales and enhance brand presence.
- Company: Join ASM Global, a leader in hosting unforgettable live events worldwide.
- Benefits: Enjoy discounted tickets, 25 days annual leave, and health support for you and your family.
- Why this job: Be part of a vibrant team that connects people through inspiring events and innovative marketing.
- Qualifications: Experience in digital marketing, SEO, PPC, and social media is essential.
- Other info: Flexible working arrangements available; we value diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
We are ASM Global, and we host breath-taking live events at our venues around the globe. Our impressive network of over 350 Stadiums, Arenas, Conference Centres and Theatres have welcomed some of the World’s most exciting Music Artists and Sporting Events. Our vision is to connect the world through inspiration, innovation and imagination to realise the potential of the spaces and places that bring people together.
About the Role
We are looking for a Senior Digital Marketing Executive to support all areas for marketing and communications with an emphasis on ensuring digital media platforms perform as effectively as possible in order to drive ticket sales, maximise opportunities for the sale of premium products, plus other commercial elements of the business.
What we can offer
- Access to discounted tickets.
- 25 days annual leave.
- Life Assurance policy.
- Pension contribution.
- Support with unexpected costs through Healthshield.
- Employee Assistance Programme (EAP) for mental health support.
- Eye care vouchers and contribution towards glasses.
- Cycle to Work scheme.
- Employee Referral Scheme.
Key Responsibilities:
- Support all areas of marketing and communications, ensuring the delivery of all projects on time and in line with brand guidelines, including but not limited to Advertising, Social Media, E-marketing, and Content Management.
- Understand all aspects of the venue operation’s to effectively and efficiently meet the needs of our teams, stakeholders, partners, and promoters.
- Maintain and build relationships with partners, promoters, agencies, suppliers, and industry contacts.
You will have:
- Experience of working in a Digital Marketing role within a similar business or industry - Essential.
- Website or content management systems experience - Essential.
- Strong working knowledge of SEO, PPC - Essential.
- Strong working knowledge of paid social media adverts - Essential.
- Knowledge of social media trends and Meta Business Suite.
- Experience in sending emails via an ECRM system.
- The ability to analyse consumer behaviour and adjust email and advertising campaigns accordingly.
- Strong working knowledge of budgeting: to ensure return on investment for paid social media and pay-per-click campaigns.
Recruitment Process Outlined:
- 1st Stage- Intro Call with Talent Team
- 2nd Stage- Meeting with Head of Marketing & Communications
Inclusive Workplace
At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one. We are committed to active inclusion, diversity, and equal opportunities.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
Senior Digital Marketing Executive employer: ASM Global Europe
Contact Detail:
ASM Global Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with ASM Global's venues and recent events. Understanding the unique aspects of the First Direct Arena and its audience will help you tailor your approach during interviews, showcasing your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing and events industry. Attend relevant events or join online forums to connect with people who can provide insights into the role and potentially refer you within ASM Global.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in SEO, PPC, and social media advertising. Being able to discuss current strategies and tools during your interview will demonstrate your expertise and enthusiasm for the field.
✨Tip Number 4
Prepare thoughtful questions about ASM Global's marketing strategies and future projects. This shows your proactive mindset and helps you stand out as a candidate who is not only qualified but also genuinely interested in contributing to their success.
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like SEO, PPC, and social media management. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for live events and how your skills align with ASM Global's mission. Mention specific projects or campaigns you've worked on that relate to the role.
Showcase Your Digital Skills: Include any certifications or training related to digital marketing tools and platforms, such as Meta Business Suite or ECRM systems. This will show your commitment to staying updated in the field.
Highlight Your Analytical Abilities: Discuss your experience with analysing consumer behaviour and adjusting campaigns accordingly. Provide examples of how your analytical skills have led to improved results in previous roles.
How to prepare for a job interview at ASM Global Europe
✨Know Your Digital Marketing Basics
Make sure you brush up on your knowledge of SEO, PPC, and social media advertising. Be prepared to discuss how you've successfully implemented these strategies in past roles, as this will show your expertise and relevance to the position.
✨Familiarise Yourself with ASM Global
Research ASM Global and its venues, especially the First Direct Arena. Understanding their events and audience will help you tailor your answers and demonstrate your genuine interest in the company during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think of examples from your previous experience where you successfully navigated similar situations, and be ready to explain your thought process.
✨Showcase Your Analytical Skills
Be ready to discuss how you analyse consumer behaviour and adjust campaigns accordingly. Highlight any tools or methods you've used to measure success and optimise marketing efforts, as this is crucial for the role.
