Senior Marketing Manager, Cornerstone
Senior Marketing Manager, Cornerstone

Senior Marketing Manager, Cornerstone

London Full-Time 36000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative marketing campaigns for bestselling crime and thriller authors.
  • Company: Join Cornerstone, a dynamic division of Penguin Random House, known for award-winning books.
  • Benefits: Enjoy hybrid working, competitive salary, bonuses, and a vibrant team culture.
  • Why this job: Be part of a collaborative team shaping the future of publishing with innovative marketing strategies.
  • Qualifications: Experience in standout marketing campaigns, excellent communication, and a passion for literature required.
  • Other info: Apply by 24th July with your CV and a cover letter showcasing your creativity.

The predicted salary is between 36000 - 42000 £ per year.

Senior Marketing Manager, Cornerstone

An exciting opportunity has arisen to join the award-winning, dynamic and collaborative marketing team within Cornerstone, Penguin Random House. We are looking for a creative, confident marketer with experience working in a fast-paced marketing team. This role will work across the list but with a particular focus on crime and thriller and managing some of our biggest repeat author brands.

About Cornerstone

Cornerstone is a division within the iconic publisher Penguin Random House, our home. In turn, Cornerstone is home to seven imprints: Century, Del Rey, Inklore, Evermore, Hutchinson Heinemann, #Merky Books, and Cornerstone Press, each with its own specific focus and remit. Every Cornerstone book also goes on to become a Penguin paperback.

Within publishing, Cornerstone has an enviable track record of bestsellers, prize winners and culture-shaping books, working with many of the world’s most interesting voices, often throughout their entire career. Our books span genres, categories and marketplaces globally.

The role

This role will create awareness of and engagement for Cornerstone books and authors in order to drive sales and build profiles. Working across new titles as well as catalogue books, including those with high level business priority, this role also includes brand management responsibilities for key authors.

The candidate will work collaboratively with colleagues in other departments and display excellent communication skills. You’ll react to sales data and opportunities in the market, communicate campaign performance whilst honing and adapting live campaigns to maximise sales. You’ll be highly organised, simultaneously working across multiple campaigns and delivering them on time and to budget.

Key responsibilities:

  • Devising year-round brand strategy for key Cornerstone authors – with a focus on crime and thriller publishing – commissioning audience insight and translating data into actionable strategy, identifying opportunities to grow brand awareness, hands-on channel management and excellent communication of plans and results to authors and agents.
  • Briefing your list of talented designers and writing excellent copy to ensure you produce best-in-class, attention-grabbing campaign creative and consumer messaging across all your assets and marketing material.
  • Closely working with our media agency to build well-targeted campaigns. You’ll need a strong awareness of digital advertising platforms, experience working effectively with freelancers, the ability to analyse campaign performance and share insights to inform both individual campaigns and team best practise.
  • Being commercially minded, curious and inclusive in your approach. Bringing diversity of thought and innovation into the marketing team by looking outside the business for ideas and inspiration to share with the team and improve our work.
  • Bringing together your experience with audience insight to provide feedback on acquisitions and leading on the creation of pitch documents for prospective authors.
  • Devising content strategy for social channels in partnership with authors and public figures as well as for our imprints (with a focus on Century and Century Crime).

What you’ll bring:

  • Track record of producing standout marketing campaigns ideally within the publishing industry.
  • Enthusiasm for working on both commercial and literary titles.
  • Excellent knowledge of new media, audience trends and online communities.
  • Highly organised with excellent time management in order to juggle concurrent campaigns.
  • Great communication skills to be able to pitch ideas, report back to senior and external stakeholders and produce materials both internally and externally.

How to apply

Please apply with your CV and cover letter outlining why you are the right candidate for the role by 23:59 on Thursday 24th July. As part of your cover letter please tell us about a recent title campaign that you have admired for its effectiveness or creativity.

Salary

£42-£47k dependent on how your skills and experience align to the role, plus bonus and benefits.

Hybrid working

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This is a hybrid role, working three days a week in our London Office at Embassy Gardens.

The recruitment process

You can read about our recruitment process at

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are marked with an asterisk* as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable to for us to support your request.

Company: The Random House Group Limited

Country: United Kingdom

State/Region: London

City: London

Postal Code: SW11 7BW

Job ID: 281266

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Senior Marketing Manager, Cornerstone employer: Bertelsmann

Cornerstone, a division of Penguin Random House, is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for creative professionals in the publishing industry. With a focus on innovative marketing strategies and a commitment to employee growth, Cornerstone offers unique opportunities to work with bestselling authors and engage in impactful campaigns, all while enjoying the flexibility of hybrid working in the vibrant setting of London.
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Contact Detail:

Bertelsmann Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Manager, Cornerstone

✨Tip Number 1

Familiarise yourself with Cornerstone's key authors and their previous campaigns. Understanding their unique styles and the marketing strategies that have worked for them will help you demonstrate your knowledge and passion during interviews.

✨Tip Number 2

Stay updated on current trends in crime and thriller genres. Being able to discuss recent bestsellers or emerging authors in this space will show your enthusiasm and insight into the market, making you a more attractive candidate.

✨Tip Number 3

Network with professionals in the publishing industry, especially those involved in marketing. Attend industry events or join relevant online communities to build connections that could provide valuable insights or even referrals for the role.

✨Tip Number 4

Prepare to discuss specific examples of successful marketing campaigns you've managed. Highlight your ability to analyse data and adapt strategies, as this aligns closely with the responsibilities outlined in the job description.

We think you need these skills to ace Senior Marketing Manager, Cornerstone

Creative Marketing Strategy
Brand Management
Campaign Development
Digital Advertising Knowledge
Audience Insight Analysis
Project Management
Excellent Communication Skills
Time Management
Collaboration with Cross-Functional Teams
Content Creation for Social Media
Market Trend Awareness
Data-Driven Decision Making
Freelancer Management
Copywriting Skills
Commercial Acumen

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the publishing industry. Emphasise any standout campaigns you've worked on, especially those related to crime and thriller genres.

Craft a Compelling Cover Letter: In your cover letter, clearly outline why you are the right fit for the Senior Marketing Manager role. Be sure to include your admiration for a recent title campaign, detailing what made it effective or creative.

Showcase Your Communication Skills: Demonstrate your excellent communication skills in both your CV and cover letter. Use clear, concise language and provide examples of how you've successfully pitched ideas or reported back to stakeholders.

Highlight Organisational Skills: Since the role requires juggling multiple campaigns, make sure to mention your time management and organisational skills. Provide specific examples of how you've managed concurrent projects effectively in the past.

How to prepare for a job interview at Bertelsmann

✨Showcase Your Campaign Success

Be prepared to discuss a standout marketing campaign you've led or admired, especially in the publishing industry. Highlight what made it effective and how you can apply similar strategies at Cornerstone.

✨Demonstrate Your Knowledge of Crime and Thriller Genres

Since this role focuses on crime and thriller publishing, brush up on recent trends and successful titles in these genres. Showing your passion and understanding will impress the interviewers.

✨Prepare for Data-Driven Discussions

Expect questions about how you analyse campaign performance and use data to inform decisions. Be ready to share examples of how you've adapted campaigns based on insights you've gathered.

✨Emphasise Collaboration Skills

This role requires working closely with various teams. Prepare examples that demonstrate your ability to communicate effectively and collaborate with colleagues from different departments.

Senior Marketing Manager, Cornerstone
Bertelsmann
Location: London
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  • Senior Marketing Manager, Cornerstone

    London
    Full-Time
    36000 - 42000 £ / year (est.)
  • B

    Bertelsmann

    100+
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