Performance Marketing Assistant

This job is with Unilever, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

Location: Kingston

ABOUT ICE CREAM: Life Tastes Better With Ice Cream. We spark moments of happiness for people and within the communities where we operate. As ice cream makers, we are serious about happiness. With warm hearts, we create the coolest products, and we supply them to our consumers. As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come.

JOB PURPOSE: We are looking for a passionate and high-performing Digital Marketing and Customer Insights Analyst to support the acceleration of Unilever's digital commerce business. This individual will be responsible for supporting the Digital commerce team in achieving data and operational excellence across all areas underpinned by the principle of turning data into action through sales driving marketing campaigns. You will work directly with a range of customers to use sales and marketing campaign performance data to inform decision making on future activity.

• Support the digital commerce commercial team with all areas of data analytics (examples include monthly reporting, dashboards, PowerBI tools, customer data manipulation).
• Own and manage the E2E data process for key customers, from external sourcing to internal processing, manipulation, and presentation.
• Provide clear, timely, and actionable business inputs to relevant functions to ensure we achieve our 'right first time' approach at customer partnership.
• Provide insights to the business to support customer decision making on campaigns based on previous performance.
• Build, manage and own direct relationships with our digital commerce customers to ensure best-in-class partnerships.
• Be the customer point of contact (internally and externally) on any data related queries.

KEY RESPONSIBILITIES:

• Deliver digital campaigns and marketing activities across digital commerce customers, working with cross-functional marketing, sales, data teams & external agencies.
• Lead on content creation across total digital commerce channels, including omni.com, QSR, aggregator and pureplayer.
• Manage artwork briefing and review process, working with brand managers to provide feedback on assets and any relevant creative materials, working with Ustudio and external agencies.
• Work with ICDC Performance Marketing Lead and IC Retail Media team to develop campaigns, positioning, and communication across digital commerce channels, with close collaboration with commercial teams.
• Book campaigns with key digital customers (including rapid delivery, pureplayer and aggregators), working directly with customers, sales teams and media agency teams to land activities.
• Track KPIs and post campaign performance of campaigns and report back to internal teams.

SKILLS: The ideal candidate will have an entrepreneurial spirit, will be PASSIONATE about digital and performance marketing, and disruptive business models. They will take initiative to develop a deep understanding of the B2B customers and B2C consumers, the fast-moving delivery landscape, and wider digital disruptions to future-proof our brands in this space. You will need to be resourceful, creative and a pioneer to maintain focus and ownership over your project deliverables, and work between teams to unlock true competitive advantages and growth for the UK business:

• Entrepreneurial in mind-set; asking challenging 'why' questions, suggesting new routes to success.
• You are a dot connector: Ability to solve problems creatively and collaborate cross-functionally to get the job done.
• You are analytical: Ability to pull and mine large sets of data to identify trends and insights which can be turned into new campaign ideas or brand communication opportunities.
• Excellent project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Highly articulate and able to influence a wider range of stakeholders.
• IT literacy & Nielsen/Kantar understanding.

EXPERIENCES & QUALIFICATIONS:

• University Degree in Marketing/ Digital/ Business/ eCommerce or related field.
• Previous marketing/ eCommerce/ Retail Media/ Performance Marketing experience in workforce is preferential.
• Interested in consumer trends, digital and rapid delivery/ shoppable business models.
• A passion for Ice Cream brands.
• A positive pioneering spirit with a goal-oriented attitude and focused on delivering results.
• Ability to work in a fast-paced culture.
• Creative mindset, adaptable and able to deal with ambiguity and change.
• Demonstrates passion for learning and challenging the status quo.
• Ability to work with a cross-functional team to deliver projects.
• Strong professional outlook and interpersonal skills.
• Detail oriented with excellent project management skills and commercial understanding.

What we offer: Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to present your best self.