Senior Performance Marketing Manager (Non-traditional Channel Management)

At Paired, we're on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. And it works. Our app is the #1 couples app globally with +12M downloads, +200,000 daily active users, and more than £5M of fundraising to date. We've won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

Although we are a remote-first team hiring in the UK and Spain, keeping our employees connected remains extremely important. To bring everyone together, we meet three times a year at various European locations for focused co-working weeks and dynamic team-building activities.

As our Senior Performance Marketing Manager, you'll be responsible for scaling our influencer programme to be a channel that we can spend six-figure monthly budgets on whilst also testing and growing other, non-traditional performance channels (such as CTV or programmatic). If you're eager to turn influencers into a growth engine and pioneer innovative acquisition strategies, we'd love to have you on board.

What Your Role Encompasses

• Explore and scale non-traditional paid acquisition channels, ensuring they contribute to Paired's growth.
• Lead, develop and execute performance-focused influencer strategies that are aligned with overall user acquisition and revenue targets.
• Oversee and guide third-party agencies responsible for influencers' scouting, negotiation, and onboarding.
• Collaborate with product, creative, and brand teams to ensure influencer content aligns with product and brand messaging while integrating performance data insights.
• Explore new platforms, partnerships, and formats (e.g. live streaming, or brand ambassador programs) to expand acquisition efforts.
• Identify and test additional new non-traditional paid acquisition channels, running performance marketing campaigns and optimization.
• Leverage data analytics to evaluate ROI, engagement, and conversion metrics, making data-driven decisions to optimize and scale.

Requirements

• Several years of demonstrated success running paid performance campaigns, with a passion for exploring new opportunities in performance marketing.
• Strong interest in influencer marketing as an acquisition channel and an eye for maintaining brand consistency.
• Experience working with a B2C subscription-based mobile app.
• Strong analytical skills with the ability to track KPIs, run A/B testing and cohort analysis, and make data-driven decisions.
• Strong problem-solving skills and a creative approach to marketing challenges.
• Proven ability to refine ad strategies based on performance data, user feedback, and changing market conditions.
• Eager to take on the challenge of guiding influencers toward unique, high-performing concepts while ensuring brand messaging and deep audience resonance.
• Strong understanding of social media platforms and their algorithms.
• Excellent communication and interpersonal skills for negotiation and building valuable relationships with third parties.
• Must reside in the UK or Spain and have the legal right to work there (we are unable to provide visa sponsorship).

Benefits

• Yearly salary of £70K-£75K (UK) / €67K-€76K (Spain).
• Significant stock options.
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team-building event at various European locations.
• Subsidised co-working space.
• 25 days annual leave (+public holidays).
• Yearly learning budget of £1,000 / €1,150.
• Three months paid maternity leave, one month's paid paternity leave inclusive same-sex and adoptive parents.
• Comprehensive health insurance.
• Opportunity to help millions of people with their relationship.

Hiring process

• Application review (qualifications, experience, and motivation).
• 1st interview.
• Task - We'll send you a task to complete at home to assess your practical skills.
• Team interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis.

Diversity & Inclusion at Paired

Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity. We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product. We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve.