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For Companies At a Glance
- Tasks: Lead B2B client engagement and manage a team to drive demand generation.
- Company: Mindshare is a global media services company focused on Good Growth for clients.
- Benefits: Enjoy 25-30 days holiday, enhanced pension, Bupa healthcare, and summer early finishes.
- Why this job: Join a dynamic team, develop your skills, and make an impact in the B2B space.
- Qualifications: Experience in digital paid media, project management, and client relationship development required.
- Other info: Office near London Bridge with a rooftop view; extensive training programmes available.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Position at Mindshare Worldwide Account Director, B2B Direct Investment
Group: Mindshare Worldwide
Client: PayPal, Other B2B clients
Reports to: Business Director
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
What We Can Offer You
- Competitive salary package
- 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
- Enhanced pension scheme
- Bupa healthcare
- Monthly wellbeing fund
- Early finishes on a Friday during summer
- Extensive training programme to help guide your career development
The Role
A role exists in Mindshare's Channels & Solutions within a growing B2B direct Investment team. We are looking for an experienced Account Director who will play an instrumental role in further development of our B2B activation offering with a particular focus on the B2B lead generation channel - Content Syndication. The candidate will be given ownership of ongoing client engagement, managing a team of AM and AE to support the Business Director whilst implementing the strategic vision across a range of B2B clients within the agency to drive demand generation transformation for their business. In this role, you will also work closely with Mindshare client teams across the network, Media Partners, Creative agencies & our 3rd party data validation partner. The role will empower the candidate to be part of a growing expertise within the agency, learning & implementing best practices whilst supporting in developing new solutions to evolve our capability.
The Ideal Candidate
The candidate will report into the Business Director. Working within the Mindshare Channels & Solutions B2B direct investment team, they will be integral to developing & sharing B2B direct channel knowledge and contributing to expanding the activation offering to grow our expertise within Mindshare's Channels & Solutions. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the team. You will be expected to lead by example, growing the client base by upselling new services and contributing to pitches.
Essential Criteria
- Substantial experience in digital paid media, with a focus on digital performance investment & campaign execution
- Exceptional project management and coordination skills, with a logical approach to problem solving
- Experience in developing and leading client relationships
- Exceptional people management skills, including support and development of at least two junior team members
- Exceptional executional performance: experience in developing & optimising performance campaigns targets is essential
- Extensive experience using 3rd party platforms like GA and other tracking solutions such as DoubleClick
- Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client's objectives.
- Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future Programmatic activity
- Mindset towards process optimisation, both through manual processes and through technology
Desirable Criteria
- Extensive Experience buying performance media channels, in particular Content Syndication
- B2B marketing background
Responsibilities
- Become an expert in all B2B activation channels offered by Mindshare
- Apply best practice rigor to the execution of campaigns
- Constantly review all optimization, budget management, task management, testing, and other processes to identify opportunities for improvement in effectiveness or efficiency
- Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
- Ensure briefing, planning and finance processes are strictly adhered to by the team
- Take responsibility for the output of the team, both client facing and operational
- Take responsibility for the junior team's development and career progression within the agency
- Support Business Director in development of Channels & Solutions B2B solutions product
- Build a reputation as a trusted advisor for internal and external stakeholders
- Play an active role in pitches, and other cross agency initiatives
- Keep up to date with industry developments in order to offer POVs
- Be the central client contact for your client portfolio, establishing a trusted relationship with key senior clients
- Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD's vision) to help grow the business and strengthen the relationship
- Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
- Contribute to key industry events and represent Mindshare externally
- Contribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities.
- Play an active role in the recruitment and interviewing process to build strong teams
- Develop and maintain on-boarding process for new starters
Media Account Director / B2B - Enterprise employer: Mindshare Worldwide
Contact Detail:
Mindshare Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Account Director / B2B - Enterprise
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and digital performance investment. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the media and advertising sectors, especially those who work in B2B roles. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of how you've successfully led teams or campaigns in the past. Be prepared to explain your approach to problem-solving and optimisation.
✨Tip Number 4
Research Mindshare's current B2B clients and their campaigns. Understanding their strategies and challenges will allow you to speak knowledgeably about how you can contribute to their success during the interview process.
We think you need these skills to ace Media Account Director / B2B - Enterprise
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital paid media and project management. Use specific examples that demonstrate your skills in campaign execution and client relationship management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of B2B marketing and your passion for the role. Mention how your previous experiences align with Mindshare's values of energy, empathy, and impact.
Showcase Your Achievements: In your application, include quantifiable achievements from your past roles, such as successful campaigns or improvements in performance metrics. This will help illustrate your exceptional executional performance.
Research Mindshare: Familiarise yourself with Mindshare's services and recent projects. Understanding their approach to B2B activation channels will allow you to speak knowledgeably about how you can contribute to their goals during the application process.
How to prepare for a job interview at Mindshare Worldwide
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B marketing and digital performance investment. Be prepared to discuss specific campaigns you've managed, focusing on how you drove demand generation and client engagement.
✨Demonstrate Leadership Skills
As an Account Director, you'll be expected to lead a team. Share examples of how you've supported and developed junior team members in the past, and discuss your approach to project management and coordination.
✨Familiarise Yourself with Mindshare's Values
Understand Mindshare's core values of energy, empathy, and impact. Be ready to explain how these values resonate with you and how you can embody them in your role to contribute positively to the team and clients.
✨Prepare for Client Relationship Scenarios
Think of scenarios where you've built and maintained strong client relationships. Be ready to discuss how you would approach upselling new services and contributing to pitches, showcasing your strategic thinking and problem-solving skills.
