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- Tasks: Lead influencer marketing initiatives and create culturally relevant campaigns to boost brand engagement.
- Company: Join a dynamic company at the forefront of technology and culture, making waves in the marketing world.
- Benefits: Enjoy flexible working options, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a creative team that values innovation and collaboration while making a real impact.
- Qualifications: Experience in influencer marketing and a degree in Marketing or Business is essential.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace for everyone.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs. This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth.
Responsibilities:
- Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland.
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience.
- Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions.
- Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact.
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance.
- Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions.
- Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights.
- Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
Requirements:
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI.
- A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies.
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour.
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors.
- Results-driven, with a clear focus on achieving KPIs to drive business outcomes.
- Bachelor’s degree in Marketing, Business, or a related field.
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.
Contact Detail:
Nothing Tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom
✨Tip Number 1
Network with influencers and cultural figures in your area. Attend events, workshops, or webinars where you can meet potential collaborators and showcase your passion for the intersection of technology and culture.
✨Tip Number 2
Stay updated on the latest trends in pop culture and social media. Follow relevant blogs, podcasts, and social media accounts to ensure you can speak knowledgeably about current trends during interviews.
✨Tip Number 3
Prepare case studies of successful influencer marketing campaigns you've managed. Be ready to discuss the strategies you used, the metrics you tracked, and how you optimised for better results.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to discuss how you measure success in influencer marketing. Familiarise yourself with key metrics like CPM, ROI, and engagement rates to show your data-driven approach.
We think you need these skills to ace Influencer & Culture Marketing Manager, UK&I London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer and culture marketing. Use specific examples of past campaigns you've managed, focusing on measurable results and KPIs that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the intersection of technology and culture. Discuss how your background and skills make you a perfect fit for the role, and mention any specific influencers or cultural trends you have successfully engaged with in the past.
Showcase Analytical Skills: Since the role requires data analysis, include examples of how you've used analytics to drive marketing strategies. Mention specific metrics like CPM, ROI, and engagement rates that you've tracked and optimised in previous roles.
Demonstrate Cultural Knowledge: Highlight your understanding of pop culture and social media trends in your application. You could reference recent campaigns or movements that resonate with the brand's target audience, showcasing your ability to stay ahead of trends.
How to prepare for a job interview at Nothing Tech
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed influencer marketing programmes in the past. Highlight your strategic approach and how it led to measurable results, as this role requires a strong focus on driving business outcomes.
✨Demonstrate Cultural Awareness
Familiarise yourself with current trends in pop culture and social media. Be ready to discuss how these trends can be leveraged in marketing campaigns, as understanding the cultural landscape is crucial for this position.
✨Highlight Data-Driven Decision Making
Be prepared to talk about how you use data analysis to inform your marketing strategies. Discuss specific metrics you've tracked in previous roles and how you've optimised campaigns based on those insights.
✨Emphasise Relationship Building Skills
This role involves engaging with influencers and cultural figures, so be ready to share examples of how you've built and maintained successful relationships in the past. Strong communication and negotiation skills are key, so highlight any relevant experiences.
