Insight Manager

Location: London

Responsible to: Head of Strategy & Insight

Job Purpose: The key objective of this role is to work closely with the DCM sales team creating quality, persuasive insight storytelling that helps prove to brands cinema’s unique value as part of AV schedules and helps DCM generate revenue.

Main responsibilities:

• Interrogate insight tools – e.g., TGI, Touchpoints, FAME, Ad Intel, Aston (DCM’s internal planning system), Cinemapper (DCM’s internal proximity planning tool) – to provide compelling commercially driven insight for the Sales Team and customers.
• Develop strong relationships with Sales Team (specifically at Exec and Manager level) to ensure Insight deliverables are enhancing agency/client relationships and driving the business forward.
• Foster relationships with key agency contacts on priority accounts and provide proactive, compelling insight-led cinema collateral to help stimulate briefs and revenue growth.
• Perform more complex analysis of the industry data sources we have access to when required to support the Sales Team.
• As an expert in the business, deliver insight training and support the Sales Team to ensure knowledge levels are high and they become more self-sufficient on the available tools.
• Ownership of ensuring Insight-created sales assets, DCM website and marketing communications (e.g., Audience Insights) contain the latest information and data, and that the collateral is used to its best advantage to maximise revenue.
• Ownership of brand uplift studies – taking responsibility and accountability for the whole process from commission, project and stakeholder management to client debrief, with the goal of maximising the value of the projects to the business.
• Write case studies of successful ad effectiveness projects that can help promote cinema’s effectiveness within the AV mix – and work with the sales team to ensure these are disseminated to relevant target clients.
• Ownership of key cinema industry insight projects (e.g., CAA Film Monitor, FAME, IPA TouchPoints Channel Planner data delivery) as allocated by Head of Strategy & Insight, including agency liaison, data quality controls, and dissemination internally and with key partners.
• Deputise for the Content Business Director when required at Content Update meetings, leading by example by producing insightful and commercially focused information for the Sales Team to utilise.
• Providing support to the Head of Strategy & Insight on major annual insight projects that are designed to answer business needs and strategic objectives and be a key member of the presenting team post-launch to agencies and clients.
• Bring ideas to, and work alongside the Head of Strategy & Insight and Content Business Director, to think strategically and create insight-led narratives for key releases across the year to maximise revenue taken in blockbuster releases.
• Communicate and present insights confidently at internal and external events, acting as an expert brand ambassador.
• Confidently understand research methodology, potential issues and identify solutions independently and know when to escalate to Head of Strategy & Insight.
• Keeping up to date on industry and societal trends, stories and events in the marketplace and sharing within the Commercial & Trading team, and the wider business as relevant.
• Build out an external network and absorb knowledge from other organisations to bring learnings and best practice from them back into the business.
• Expert understanding (and experience) of the wider UK advertising and media market.
• A strong understanding of quantitative research and questionnaire design.
• Commercially driven in how you approach insight storytelling.
• Exceptionally numerate and articulate with the ability to problem solve, analyse, interpret, and present data creatively.
• A natural inquisitiveness & curiosity that drives you to ask ‘why’ and interrogate briefs and the way we work.
• Display strategic thinking in how you translate complex data into clear, actionable insights for both internal and external audiences.
• Exceptional presentation and storytelling skills, with the ability to construct a clear insight-led narrative and present complex data in a concise, clear & visually appealing way.
• High attention to detail is expected.
• Self-motivation and proactivity - taking ownership of your work, taking the initiative (e.g., knowing when it is time to get stuff done) and responsibility for your decisions.
• Excellent project management skills and the ability to prioritise and manage multiple projects, with precision, accountability and meeting set deadlines.
• Cultivate robust relationships with other internal teams and clients, providing expert advice and support.
• Confident communicator who can present to, and influence, people at all levels internally and externally.
• Excellent Microsoft Office skills – particularly Excel and PowerPoint.
• Extensive experience using Crosstab software (Telmar) and an advanced user of research tools including TGI, Touchpoints, and Nielsen AdIntel.

The person:

• Enthusiastic self-starter who is always striving to learn, develop and improve the standard of their work.
• An analytical thinker with a curious mind.
• Open, consultative team player who is also able to use their own initiative and work independently.
• Have a flexible approach and the ability to prioritise effectively while working in a fast-paced environment.
• Able to communicate persuasively, build relationships and influence people at all levels.
• A passion for film is not essential but an enthusiasm for what cinema can deliver for advertisers is.

Experience:

• Some experience at Insight Manager level, or have at least 3 years’ experience in a research/insight/planning exec role and be looking to step up to take on more responsibility.

About DCM: We are an equal opportunities employer, and we treat all job applicants and employees in the same way, regardless of their sex, age, race, ethnic origin, sexual orientation, religion or any disability. All decisions on recruitment, selection, training, promotion and career management will be based solely on objectives and job-related criteria. We strive to create an inclusive and fair culture where everybody feels able to be themselves and empowered to achieve their best.