Product Analyst-MAM India, Bengaluru

At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2000 employees. Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM: The Member Accession Marketing team at Tide includes a Product team specialising in building and optimising Tide’s member onboarding journeys, as well as owning additional products.

About the role

• Product Analysis & Optimisation: Conduct hypothesis-driven deep dives into existing product data to identify user pain points, quantify the size of the problem, and propose actionable solutions.
• Product Discovery & Opportunity Sourcing: Lead hypothesis-driven exploration, working with product and business teams to help uncover new product opportunities and validate them through data analysis.
• Product Experimentation: Lead product experimentation efforts, helping design and analyse tests to build confidence in the features we invest in. You’ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making.
• Product and Feature Performance Review: Collaborate with product teams to establish and measure KPIs that reflect the impact of new features. Your analyses will ensure that product developments solve real user problems and drive increased adoption.
• Goals to KPI Translations: Work with product managers to translate conversion and revenue goals into business KPIs, identifying the impact hypotheses that will drive product success. You’ll also collaborate with Analytics Engineers to enable seamless KPI reporting through intuitive dashboards.

WHAT WE ARE LOOKING FOR:

• Have 5+ years of experience in Product Analytics, preferably within digital or Fintech products.
• Experience in onboarding and acquisition combined with experience in revenue optimisation would be highly preferable.
• Strong understanding of the product lifecycle, from ideation to execution and continuous iteration, including a strong hold on product experimentation.
• Familiarity with key product metrics such as LTV, CAC, conversion rates, churn, and retention and ability to think critically about how onboarding and acquisition strategies contribute to overall business growth.
• Experience capturing stakeholder requirements across various levels of seniority and functions and building appropriate analytical solutions.
• Comfortable in leading and solving vague and ambiguous problems with minimal guidance.
• Good communication and presentation skills and skilled in translating complex data analysis into insights presentable to business users.
• You’re a self-starter and can operate with a high degree of independence.
• You have a strong ownership mindset, you take initiative in spotting opportunities and finding ways to solve challenges with data; you don’t wait for things to be told to you.
• You form relationships within the business in order to help with the adoption of data driven decision making.

WHAT YOU’LL GET IN RETURN:

• Self & Family Health Insurance.
• Term & Life Insurance.
• Mental wellbeing through Plumm.
• Learning & Development Budget.
• WFH Setup allowance.
• 15 days of Privilege leaves.
• 12 days of Casual leaves.
• 12 days of Sick leaves.
• 3 paid days off for volunteering or L&D activities.
• Stock Options.

TIDEAN WAYS OF WORKING: At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE: At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.